Accountability
From forecasting to playout and reporting, this presentation highlights why brands can trust cinema.
Cinema advertising
Latest Downloads
The DCM team has pulled together a range of presentations, research, nickable charts, sizzles and pdfs to help you navigate all the latest insight, film knowledge, cinema updates and audience data at our disposal. Please contact us at hello@dcm.co.uk or speak to your DCM rep if there’s anything else you’d like us to share!
Cinema Effectiveness Roadmap
DCM has partnered with leading insight consultant Anna Sampson to publish a ‘Cinema Effectiveness Roadmap’ paper designed to emphasise to advertisers how they can measure the high-impact channel and better understand the value it delivers within the media mix.
Centre of Attention
'Centre of Attention' is the fifth edition of Digital Cinema Media’s industry-leading Building Box Office Brands series. Created in partnership with industry experts, Lumen, the study provides concrete evidence of the level of attention given to ads in cinemas.
Comparisons to other media (from Lumen’s databank) affirm cinema as a clear ‘attention leader’ in the advertising marketplace.
Cinema through a Recession
The ‘Cinema through a Recession’ contains information on:
- Why cinema remains a valued and affordable form of social escapism
- How cinema successfully navigated the 2008-09 recession
- The strength of the film slate across 2024
Film Slate
A look ahead to the pipeline of films that will only be available on the big screen in 2026.
Our Cinemas
The ‘Our Cinema’s presentation contains information on:
- UK cinema industry by numbers
- DCM cinema portfolio by exhibitor
- Updates on new sites and screens coming to DCM
Cinemapper
The ‘Cinemapper’ presentation contains information on:
- What is DCM’s proximity planning tool Cinemapper?
- How does Cinemapper work?
- Case studies from brands who have planned using Cinemapper
