Cinema advertising

Latest Downloads

The DCM team has pulled together a range of presentations, research, nickable charts, sizzles and pdfs to help you navigate all the latest insight, film knowledge, cinema updates and audience data at our disposal. Please contact us at hello@dcm.co.uk or speak to your DCM rep if there’s anything else you’d like us to share!

Latest Cinema News

This Cinema update toolkit contains information on:

  • UK cinema marketplace update
  • Returning audience insights
  • Upcoming 2022 film slate

Download (updated 28/01/2022):

Film Slates

A look ahead to the pipeline of films that will only be available on the big screen in 2022.

Fast Facts

The latest cinema facts and figures. 

  • All you need to know about the year ahead in cinema

Big Hitters

2022 is all set to be a year of growth for cinema. 2021 proved with the remarkable success of No Time To Die and Spider-Man: No Way Home, that even in challenging circumstances, the public still want to see incredible stories on the big screen. Luckily 2022 is set to be filled with them, from striking comic book adaptations, to the return of classic animated franchises, jaw-dropping big screen spectacles, and the return of the biggest film of all time. Cinema is still the place for communal stories.

Hidden Gems

Here’s a summary of the smaller films in 2022 that may not yet be on your radar. These include prestige British dramas, original horror, lavish musicals, literary adaptations, star-powered comedy, and lesser-known superheroes.

Cinema Advertising 101

The ‘Cinema Advertising 101’ presentation contains information on:

  • The UK cinema marketplace
  • Why cinema provides the ultimate AV experience for brands
  • How to buy cinema advertising

Accountability

The ‘Accountability’ presentation contains information on:

  • Why cinema delivers a trustworthy AV experience for brands
  • How we collect, verify and report admissions
  • Independent audits and audience presence during the preshow

Trust

The ‘Trust’ toolkit contains information on: 

  • The challenge facing brands in terms of public trust in advertising
  • Why trust is crucial for brand growth
  • How cinema advertising can help establish/grow brand trust

Mission 16-34: Launch, Land, Impact

The Mission 16-34 research is the fourth edition in DCM's industry leading Building Box Office Brands series. The Mission 16-34 presentations contain information on:

  • Research focusing on the key 16-34 demographic and their AV consumption
  • Highlights cinema’s strength at launching campaigns, landing messages and having a positive brand impact
  • Insight is also available for other demographics including 16-24s, ABC1 and AB adults and 16-34s by gender

Building Box Office Brands – Reports

The ‘Building Box Office Brands’ publications give you the full story:

  • Vol I: Cinema’s unique role in the media mix
  • Vol II: Proving cinema’s value to brand-building and ROI
  • Vol III: Proving cinema’s unique value as part of an AV schedule
  • Fast Facts showcases key highlights from across all 3 publications

Our Cinemas

The ‘Our Cinema’s presentation contains information on:

  • UK cinema industry by numbers
  • DCM cinema portfolio by exhibitor
  • Updates on new sites and screens coming to DCM

DCM Independent Cinemas

The ‘DCM Independent Cinemas’ presentation contains information on:

  • DCM’s independent cinema portfolio
  • Independent cinemagoer audience snapshot
  • Independent cinema campaign case studies

Cinemapper

The ‘Cinemapper’ presentation contains information on:

  • What is DCM’s proximity planning tool Cinemapper?
  • How does Cinemapper work?
  • Case studies from brands who have planned using Cinemapper