Cinema advertising

Latest Downloads

The DCM team has pulled together a range of presentations, research, nickable charts, sizzles and pdfs to help you navigate all the latest insight, film knowledge, cinema updates and audience data at our disposal. Please contact us at or speak to your DCM rep if there’s anything else you’d like us to share!

Latest Cinema News

This Cinema update toolkit contains information on:

  • UK cinema marketplace update
  • Returning audience insights
  • Upcoming 2021 & 2022 film slate

Download (updated 15/10/2021):

Film Slates

A look ahead to the pipeline of films that will only be available on the big screen in 2021.

Download (updated 27/04/2021):

Cinema Advertising 101

The ‘Cinema Advertising 101’ presentation contains information on:

  • The UK cinema marketplace
  • Why cinema provides the ultimate AV experience for brands
  • How to buy cinema advertising

Download (updated 27/04/2021):


The ‘Accountability’ presentation contains information on:

  • Why cinema delivers a trustworthy AV experience for brands
  • How we collect, verify and report admissions
  • Independent audits and audience presence during the preshow

Download (updated 27/04/2021):


The ‘Trust’ toolkit contains information on: 

  • The challenge facing brands in terms of public trust in advertising
  • Why trust is crucial for brand growth
  • How cinema advertising can help establish/grow brand trust

Download (updated 29/09/2020):

Mission 16-34: Launch, Land, Impact

The Mission 16-34 research is the fourth edition in DCM's industry leading Building Box Office Brands series. The Mission 16-34 presentations contain information on:

  • Research focusing on the key 16-34 demographic and their AV consumption
  • Highlights cinema’s strength at launching campaigns, landing messages and having a positive brand impact
  • Insight is also available for other demographics including 16-24s, ABC1 and AB adults and 16-34s by gender

Building Box Office Brands – Reports

The ‘Building Box Office Brands’ publications give you the full story:

  • Vol I: Cinema’s unique role in the media mix
  • Vol II: Proving cinema’s value to brand-building and ROI
  • Vol III: Proving cinema’s unique value as part of an AV schedule
  • Fast Facts showcases key highlights from across all 3 publications

Download (updated 29/09/2020):

Building Box Office Brands – Presentations

The ‘Building Box Office Brands’ presentations highlight the key elements from the series:

  • Receptivity: How cinema audiences are receptive to advertising
  • Impact: The significant impact cinema delivers on key brand metrics
  • Memorability: Cinema adstocks vs. other media, by sector
  • Return On Investment: Cinema ROI vs. other media, by sector

Our Cinemas

The ‘Our Cinema’s presentation contains information on:

  • UK cinema industry by numbers
  • DCM cinema portfolio by exhibitor
  • Updates on new sites and screens coming to DCM

Download (updated 27/04/2021):

DCM Independent Cinemas

The ‘DCM Independent Cinemas’ presentation contains information on:

  • DCM’s independent cinema portfolio
  • Independent cinemagoer audience snapshot
  • Independent cinema campaign case studies

Download (updated 27/04/2021):


The ‘Cinemapper’ presentation contains information on:

  • What is DCM’s proximity planning tool Cinemapper?
  • How does Cinemapper work?
  • Case studies from brands who have planned using Cinemapper

Download (updated 27/04/2021):