AV Maximiser

Discover the power of cinema

Powered by IPA TouchPoints data

See the real value of including cinema in your AV media plan.

The AV Reach Maximiser uses gold-standard IPA TouchPoints data to show how cinema enhances reach and uplifts attention.

Giving results in a matter of seconds, it empowers media planners to gain deeper insights into the benefits of integrating cinema into the AV mix and allocate their budget more effectively.  In other words, you can discover why cinema really is the best seat in media. Try the AV Reach Maximiser for free.

Just enter your target audience, ratings or budget goal, and let the tool do the rest.

Channel selection
Budget or GRP goal *
Add own CPTs

FAQ

Explore our FAQ section - a resource tailored to offer quick answers to common queries.

DCM's AV Reach Maximiser tool empowers media planners to gain deeper insights into the benefits of integrating cinema into the AV mix, instantly generating the optimal budget/ratings allocation to maximise reach within the selected target audience.

The reach calculations are powered by IPA TouchPoints data, the gold-standard cross-media dataset in the UK.

Ratings allocation is calculated using industry-standard methodologies that account for cross-platform viewing and deduplicated reach across channels.