Cinemapper enables us to map our cinemas against our clients’ retailers and stockists. With 98 per cent of cinemas within one mile of a retail location, Cinemapper helps demonstrate cinema’s ability to drive audiences through the purchase funnel due to its proximity to point of purchase.
The in-built Personicx system allows us to map 55 different audience segments across the UK and to identify the best cinemas to advertise in to reach them. This helps advertisers cut wastage, boost efficiency and maximise ROI. Cinemapper continues to make cinema an increasingly efficient medium, showcasing the most relevant ads to our brands’ target audiences.
Our proprietary planning tool also allows us to provide innovative propositions to brands, such as putting a 5” geographically-specific end frame at the end of an ad to give a national campaign a local edge. Having had success with numerous brands ranging from MINI to Pizza Hut, end frames continue to go from strength to strength and provide advertisers with that increasingly elusive relevant message that they take notice of.