Cinema Advertising
Introduction
Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing almost 3,500 screens at over 500 sites for advertisers. DCM sells 80% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Picturehouse Cinemas and many independent cinemas.
Fast Facts
OUR AUDIENCE:
71% OF GB ADULTS ARE CINEMAGOERS
Source: TGI GB January 2023. Target: 15+ who have been to the cinema in last six months.
ESTIMATED AVERAGE CINEMA
INDUSTRY ADMISSIONS
140M
Per year, 2023
Source: 2023. DCM predictions
OUR ADMISSIONS SHARE
Source: CAA/comScore Q4 2022 Admissions share
OUR YEAR-ON-YEAR PERFORMANCE
| Year | Industry Admissions | DCM Revenue |
|---|---|---|
| 2019 | 177m | £105m |
| 2020 | 44.0m | £27m |
| 2021 | 74m | £40m (+48%) |
| 2022* | 117m | £84m (+110%) |
Source: 2021-22 admissions data, CAA/Comscore, Revenue, DCM. 2022 figures are all DCM predictions.
2023 TOP 10 16-34 BLOCKBUSTER FILMS
| 1. Barbie | 10m |
| 2. Oppenheimer | 5m |
| 3. Guardians of the Galaxy Vol. 3 | 4.1m |
| 4. Wonka | 3.8m |
| 5. Spider-Man: Across the Spider-Verse | 3.7m |
| 6. The Little Mermaid | 3.3m |
| 7. Mission: Impossible – Dead Reckoning Part | 2.7m |
| 8. Hunger Games: The Ballad of Songbirds and Snakes | 2.5m |
| 9. The Marvels | 2.4m |
| 10. Ant-Man and the Wasp: Quantumania | 2.1m |
Source: Estimated & delivered industry admissions.
TOP 10 CATEGORIES - CINEMA SPENDERS
| 1. Entertainment & Leisure |
| 2. Motors |
| 3. Finance |
| 4. Telecoms |
| 5. Travel & Transport |
| 6. Government, Social, Political Organisation |
| 7. Food |
| 8. Retail |
| 9. Drink |
| 10. Electronics, Household Appliances & Tech |
Source: Nielsen AdIntel, Top 10 Cinema Category Spenders, Jan-Dec 2022
OUR PLAYLISTS
AVERAGE REEL LENGTH: 11 MINUTES
BRONZE SPOT
Rate Card: +15% on chosen buying route
SILVER SPOT
Rate Card: +30% on chosen buying route
GOLD SPOT
Rate Card: +60% on chosen buying route
PRODUCTION: FOUR DAYS AVERAGE LEAD TIME
/ £3,000 AVERAGE CONVERSION & DISTRIBUTION COST
95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM