Cinema advertising

Introduction

Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing some 3,462 screens at 534 sites for advertisers. DCM sells 82% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Curzon Cinemas, Everyman Cinemas, Picturehouse Cinemas and many independent cinemas.

Fast Facts

OUR AUDIENCE:

78% OF THE UK ARE CINEMAGOERS

59% ARE ABC1
51% ARE FEMALE
49% ARE MALE
44% ARE 16/34*
Source: TGI Q2 2019. *Source: CAA Film Monitor Coverage & Frequency Data.

ESTIMATED AVERAGE DCM CINEMA 

WEEKLY ADMISSIONS 

2.8M
Per week
Source: CAA. Based 177m annual industry admissions. DCM = 83% market share.

OUR ADMISSIONS SHARE 

83%
Total DCM*: 83%
DCM London Share: 87%
87%
*Source: CAA/comScore Q2 2019. Admissions share.

OUR YEAR-ON-YEAR PERFORMANCE 

Year Industry Admissions DCM Revenue
2016 168.3m £87.9m (+2%)
2017 171.0m £91.3m (+4%)
2018 177.0m £92.2m (+1%)
2019* 177.0m £100.0m (+8%)
Source: 2018 admissions data. CAA/comScore Admissions monitor. Revenue numbers DCM. *2019 DCM predicted admissions & revenue.

TOP 10 CATEGORIES - CINEMA SPENDERS 

Annual spend
1. Entertainment & Leisure £40.6m
2. Motors £33.6m
3. Finance £31.8m
4. Telecoms £24.1
5. Govt, Social, Political £19.9m
6. Drink £19.4m
7. Food £15.9m
8. Media £13.7m
9. Games & Consoles £13.6m
10. Travel & Transport £13.4m
Source: Nielsen AdDynamix Cinema 1st July 2018 – 30th June 2019. Top 10 Cinema Category Spenders.

TOP 10 CINEMA ADVERTISERS 

Advertiser
1. Amazon
2. Mcdonalds
3. Apple
4. BGL Group
5. Sky
6. Procter & Gamble
7. BMW
8. Samsung
9. Sony
10. Audi
Source: AdDynamix Cinema. Full Year: 2018

OUR PLAYLISTS 

AVERAGE REEL LENGTH: 11 MINUTES 

BRONZE SPOT
100% site coverage
87% of cinemagoers in their seats*
SILVER SPOT
100% site coverage
93% of cinemagoers in their seats*
GOLD SPOT
98% site coverage
100% of cinemagoers in their seats*
Source: DCM *Source: Assosia Independent Audits Jan – Dec 2017.

PRODUCTION: FIVE DAYS AVERAGE LEAD TIME 

/ £3,000 AVERAGE CONVERSION COST 

95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM