Cinema advertising
Introduction
Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing some 3,308 screens at 522 sites for advertisers. DCM sells 82% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Curzon Cinemas, Everyman Cinemas, Picturehouse Cinemas and many independent cinemas.
Fast Facts
OUR AUDIENCE:
78% OF THE UK ARE CINEMAGOERS*
Source: CAA Film Monitor Coverage.
ESTIMATED AVERAGE DCM CINEMA
WEEKLY ADMISSIONS
2.7M
Per week
Source: DCM Campaign Management. Based on 52 week year. 171m estimated industry admissions. 82% DCM market share.
OUR ADMISSIONS SHARE
*Source: CAA/com. Score Q2 2017. Admissions share.
OUR YEAR-ON-YEAR PERFORMANCE
| Year | Industry Admissions | DCM Revenue |
|---|---|---|
| 2016 | 168.3m | £87.9m (+2%) |
| 2017* | 171.0m | £91.5m (+4%) |
| 2018* | 172.0m | £98.0m (+7%) |
Source: 2017 admissions data. CAA/Rentrak Admissions monitor. Revenue numbers DCM. *DCM Predicted admissions and revenue.
TOP 10 CATEGORIES - CINEMA SPENDERS
| Annual spend | |
|---|---|
| 1. Motors | £36.5m |
| 2. Telecoms | £32.9m |
| 3. Entertainment & Leisure | £30.5m |
| 4. Finance | £18.6m |
| 5. Govt, Social, Political | £18.6m |
| 6. Food | £14.3m |
| 7. Drink | £13.8m |
| 8. Cosmetics & Personal Care | £12.4m |
| 9. Travel & Transport | £11m |
| 10. Media | £10.9m |
Nielsen AdDynamix Cinema 1st June 2016 – 31st May 2017. Top 10 Cinema Category Spenders
TOP 10 CINEMA ADVERTISERS
| Advertiser |
|---|
| 1. Amazon |
| 2. McDonalds |
| 3. SEAT |
| 4. Sky |
| 5. Samsung |
| 6. Google |
| 7. Hasbro |
| 8. Revlon |
| 9. BMW |
| 10. LIDL |
Source: Nielsen AdDynamix cinema 01 Jan 2016 - 31 Dec 2016. Top 10 cinema spenders.
OUR PLAYLISTS
AVERAGE REEL LENGTH: 11 MINUTES
BRONZE SPOT
100% site coverage
87% of cinemagoers in their seats*
SILVER SPOT
90% site coverage
93% of cinemagoers in their seats*
GOLD SPOT
97% site coverage
100% of cinemagoers in their seats*
Source: DCM *Source: Assosia Independent Audits Jan – Dec 2016.
PRODUCTION: FIVE DAYS AVERAGE LEAD TIME
/ £3,000 AVERAGE CONVERSION COST
95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM