Cinema advertising
Introduction
Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing some 3,308 screens at 522 sites for advertisers. DCM sells 82% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Curzon Cinemas, Everyman Cinemas, Picturehouse Cinemas and many independent cinemas.
Fast Facts
OUR AUDIENCE:
79% OF THE UK ARE CINEMAGOERS*
Source: CAA Film Monitor Coverage.
ESTIMATED AVERAGE DCM CINEMA
WEEKLY ADMISSIONS
2.7M
Per week
Source: DCM Campaign Management. Based on 52 week year. 171m estimated industry admissions. 82% DCM market share.
OUR ADMISSIONS SHARE
*Source: CAA/com. Score Q2 2017. Admissions share.
OUR YEAR-ON-YEAR PERFORMANCE
| Year | Industry Admissions | DCM Revenue |
|---|---|---|
| 2016 | 168.3m | £87.9m (+2%) |
| 2017* | 171.0m | £91.3m (+4%) |
| 2018* | 171.0m | £94.9m (+7%) |
Source: 2017 admissions data. CAA/Rentrak Admissions monitor. Revenue numbers DCM. *DCM Predicted admissions and revenue.
TOP 10 CATEGORIES - CINEMA SPENDERS
| Annual spend | |
|---|---|
| 1. Entertainment & Leisure | £34.5m |
| 2. Motors | £30.5m |
| 3. Finance | £28.4m |
| 4. Drink | £18.7m |
| 5. Electronics & Household | £18.1m |
| 6. Govt, Social, Political | £14.6m |
| 7. Telecoms | £13.9m |
| 8. Food | £13.8m |
| 9. Games & Consoles | £13.5m |
| 10. Media | £10.4m |
Nielsen AdDynamix Cinema 1st June 2016 – 31st May 2017. Top 10 Cinema Category Spenders
TOP 10 CINEMA ADVERTISERS
| Advertiser |
|---|
| 1. McDonalds |
| 2. Amazon |
| 3. Samsung |
| 4. Sky |
| 5. Audi |
| 6. Google |
| 7. Playstation |
| 8. Volkswagon |
| 9. Nationwide |
| 10. Ministry of Defence |
Source: Nielsen AdDynamix cinema 01 Jan 2016 - 31 Dec 2016. Top 10 cinema spenders.
OUR PLAYLISTS
AVERAGE REEL LENGTH: 11 MINUTES
BRONZE SPOT
100% site coverage
87% of cinemagoers in their seats*
SILVER SPOT
100% site coverage
93% of cinemagoers in their seats*
GOLD SPOT
98% site coverage
100% of cinemagoers in their seats*
Source: DCM *Source: Assosia Independent Audits Jan – Dec 2016.
PRODUCTION: FIVE DAYS AVERAGE LEAD TIME
/ £3,000 AVERAGE CONVERSION COST
95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM