Cinema Advertising
Introduction
Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing almost 3,500 screens at over 500 sites for advertisers. DCM sells 80.1% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Curzon Cinemas, Picturehouse Cinemas and many independent cinemas.
Fast Facts
OUR AUDIENCE:
71% OF GB ADULTS ARE CINEMAGOERS
Source: TGI GB December 2021 15+. Demo breaks based on those who have been in last six months.
ESTIMATED AVERAGE CINEMA
INDUSTRY ADMISSIONS
140M
Per year, 2022
Source: 2022. DCM predictions
OUR ADMISSIONS SHARE
*Source: CAA/comScore Q4 2021 Admissions share
OUR YEAR-ON-YEAR PERFORMANCE
| Year | Industry Admissions | DCM Revenue |
|---|---|---|
| 2019 | 176m | £105m |
| 2020 | 44.0m | £27m |
| 2021 | 74m | £40m (+48%) |
| 2022* | 140m | £84m (+110%) |
Source: 2019-21 admissions data, CAA/Comscore, Revenue, DCM. 2022 figures are all DCM predictions.
2022 TOP 10 16-34 BLOCKBUSTER FILMS
| 1. Black Panther: Wakanda Forever | 5.7m |
| 2. The Batman | 5.6m |
| 3. Thor: Love & Thunder | 5.1m |
| 4. Doctor Strange In The Multiverse Of Madness | 3.9m |
| 5. Jurassic World: Dominion | 3.9m |
| 6. Top Gun: Maverick | 4.4m |
| 7. Avatar 2 | 4.9m |
| 8. Fantastic Beasts: Secrets Of Dumbledore | 3.2m |
| 9. The Flash | 2.6m |
| 10. Morbius | 1.9m |
Source: Estimated industry admissions.
TOP 10 CATEGORIES - CINEMA SPENDERS
| 1. Telecoms |
| 2. Finance |
| 3. Government Social Political Organisation |
| 4. Motors |
| 5. Drink |
| 6. Entertainment & Leisure |
| 7. Electronics, Household Appliances & Tech |
| 8. Food |
| 9. Travel & Transport |
| 10. Clothing & Accessories |
Source: Nielsen AdIntel, Top 10 Cinema Category Spenders, 2020.
OUR PLAYLISTS
AVERAGE REEL LENGTH: 11 MINUTES
BRONZE SPOT
Rate Card: +15% on chosen buying route
SILVER SPOT
Rate Card: +30% on chosen buying route
GOLD SPOT
Rate Card: +60% on chosen buying route
PRODUCTION: FIVE DAYS AVERAGE LEAD TIME
/ £3,000 AVERAGE CONVERSION COST
95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM