Cinema advertising
Introduction
Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing some 3,207 screens at 517 sites for advertisers. DCM sells 82% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Curzon Cinemas, Everyman Cinemas Picturehouse Cinemas and many independent cinemas.
Fast Facts
OUR AUDIENCE:
78% OF THE UK ARE CINEMAGOERS*
Source: GB TGI Q1 2017.
*Source: CAA IMS C&F System. Weighted population 171m admissions.
*Source: CAA IMS C&F System. Weighted population 171m admissions.
ESTIMATED AVERAGE DCM CINEMA
WEEKLY ADMISSIONS
2.7M
Per week
Source: DCM Campaign Management. Based on 52 week year. 171m estimated industry admissions. 82% DCM market share.
OUR ADMISSIONS SHARE
*Source: CAA/Comscore 2017. Admissions share. Source: DCM CRM.
OUR YEAR-ON-YEAR PERFORMANCE
| Year | Industry Admissions | DCM Revenue |
|---|---|---|
| 2016 | 168.3m | £87.9m (+2%) |
| 2017* | 171.0m | £91.5m (+4%) |
| 2018* | 172.0m | £98.0m (+7%) |
Source: 2017 admissions data. CAA/Rentrak Admissions monitor. Revenue numbers DCM. *DCM Predicted admissions and revenue.
TOP 10 CATEGORIES - CINEMA SPENDERS
| Annual spend | |
|---|---|
| 1. Motors | £36.0m |
| 2. Telecoms | £26.0m |
| 3. Retail | £22.4m |
| 4. Entertainment & Leisure | £21.2m |
| 5. Online Retail | £14.7m |
| 6. Electronics & Household | £13.7m |
| 7. Travel & Transport | £12.9m |
| 8. Drink | £12.4m |
| 9. Govt, Social, Political | £11.5m |
| 10. Finance | £11.0m |
Source: Nielsen AdDynamix cinema 01 January 2016 - 31 December 2016. Top 10 cinema spenders.
TOP 10 CINEMA ADVERTISERS
| Advertiser |
|---|
| 1. Amazon |
| 2. McDonalds |
| 3. SEAT |
| 4. Sky |
| 5. Samsung |
| 6. Google |
| 7. Hasbro |
| 8. Revlon |
| 9. BMW |
| 10. LIDL |
Source: Nielsen AdDynamix cinema 01 Jan 2016 - 31 Dec 2016. Top 10 cinema spenders.
OUR PLAYLISTS
AVERAGE REEL LENGTH: 11 MINUTES
BRONZE SPOT
100% site coverage
87% of cinemagoers in their seats*
SILVER SPOT
93% site coverage
93% of cinemagoers in their seats*
GOLD SPOT
97% site coverage
100% of cinemagoers in their seats*
Source: DCM *Source: Assosia Independent Audits Jan – Dec 2016.
PRODUCTION: FIVE DAYS AVERAGE LEAD TIME
/ £3,000 AVERAGE CONVERSION COST
95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM