Cinema Advertising
Introduction
Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing over 3,500 screens at over 500 sites for advertisers. DCM sells 85% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Picturehouse Cinemas, The Light, Omniplex, and many independent cinemas.
Fast Facts
THE CINEMA AUDIENCE
Source: TGI GB July 2026
OF THE TOP 100 ADVERTISERS
73%
have used cinema in the past 12 months
Source: Nielsen AdIntel. Top 100 Multi-media advertisers
OUR ADMISSIONS SHARE
Source: CAA/comScore 2025
OUR YEAR-ON-YEAR PERFORMANCE
| Year | Industry Admissions | Industry Revenue |
|---|---|---|
| 2022 | 117m | £112m |
| 2023 | 124m | £117m |
| 2024 | 126.5m | £118.5m |
| 2025 | 123.5m | £132.7m |
| 2026* | 140m | £139.3m |
Source: CAA/Comscore admissions, Revenues from DCM. *2026 forecasts.
2026 TOP 10 16-34 TVRS BLOCKBUSTER FILMS
| 1. Spider-Man: Brand New Day | 15 |
| 2. Avengers: Doomsday | 12 |
| 3. Moana | 10 |
| 4. The Mandalorian & Grogu | 10 |
| 5. Toy Story 5 | 10 |
| 6. The Odyssey | 9 |
| 7. Jumanji 3 | 8 |
| 8. The Super Mario Galaxy Movie | 8 |
| 9. The Devil Wears Prada 2 | 8 |
| 10. Minions 3 | 7 |
DCM November 2025. 16-34 TVRs based on comparative audience profiles and audience universes, subject to change.
TOP 5 CATEGORIES - CINEMA SPENDERS
| 1. Entertainment & Leisure |
| 2. Finance |
| 3. Automotive |
| 4. Travel & Transport |
| 5. Telecoms |
Source: Nielsen AdIntel, Top 5 Cinema Category Spenders, Jan-June 2026
OUR PLAYLISTS
AVERAGE REEL LENGTH: 11 MINUTES
BRONZE SPOT
Rate Card: +15% on chosen buying route
SILVER SPOT
Rate Card: +30% on chosen buying route
GOLD SPOT
Rate Card: +60% on chosen buying route
PRODUCTION: FOUR DAYS AVERAGE LEAD TIME
/ £3,000 AVERAGE CONVERSION & DISTRIBUTION COST
95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM