Cinema Advertising

Introduction

Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing almost 3,500 screens at over 500 sites for advertisers. DCM sells 80.1% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Curzon Cinemas, Picturehouse Cinemas and many independent cinemas.

Fast Facts

OUR AUDIENCE:

71% OF GB ADULTS ARE CINEMAGOERS

60% ARE ABC1
50% ARE 16-34
30% ARE AB
25% ARE 16-24
Source: TGI GB December 2021 15+. Demo breaks based on those who have been in last six months.

ESTIMATED AVERAGE CINEMA 

INDUSTRY ADMISSIONS 

140M
Per year, 2022
Source: 2022. DCM predictions

OUR ADMISSIONS SHARE 

Total DCM*: 80%
80%
DCM London Share: 82%
82%
*Source: CAA/comScore Q4 2021 Admissions share

OUR YEAR-ON-YEAR PERFORMANCE 

Year Industry Admissions DCM Revenue
2019 176m £105m
2020 44.0m £27m
2021 74m £40m (+48%)
2022* 140m £84m (+110%)
Source: 2019-21 admissions data, CAA/Comscore, Revenue, DCM. 2022 figures are all DCM predictions.

2022 TOP 10 16-34 BLOCKBUSTER FILMS

1. Black Panther: Wakanda Forever 5.7m
2. The Batman 5.6m
3. Thor: Love & Thunder 5.1m
4. Doctor Strange In The Multiverse Of Madness 3.9m
5. Jurassic World: Dominion 3.9m
6. Top Gun: Maverick 4.4m
7. Avatar 2 4.9m
8. Fantastic Beasts: Secrets Of Dumbledore 3.2m
9. The Flash 2.6m
10. Morbius 1.9m
Source: Estimated industry admissions.

TOP 10 CATEGORIES - CINEMA SPENDERS

1. Telecoms
2. Finance
3. Government Social Political Organisation
4. Motors
5. Drink
6. Entertainment & Leisure
7. Electronics, Household Appliances & Tech
8. Food
9. Travel & Transport
10. Clothing & Accessories
Source: Nielsen AdIntel, Top 10 Cinema Category Spenders, 2020.

OUR PLAYLISTS 

AVERAGE REEL LENGTH: 11 MINUTES 

BRONZE SPOT
Rate Card: +15% on chosen buying route
SILVER SPOT
Rate Card: +30% on chosen buying route
GOLD SPOT
Rate Card: +60% on chosen buying route

PRODUCTION: FIVE DAYS AVERAGE LEAD TIME 

/ £3,000 AVERAGE CONVERSION COST 

95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM