Cinema Advertising
Introduction
Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing almost 3,500 screens at over 500 sites for advertisers. DCM sells 80.1% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Curzon Cinemas, Picturehouse Cinemas and many independent cinemas.
Fast Facts
OUR AUDIENCE:
77% OF GB ADULTS ARE CINEMAGOERS
Source: GB TGI March 2021. *CAA Film Monitor Coverage & Frequency Data, Jul-Oct 2020.
ESTIMATED AVERAGE CINEMA
INDUSTRY ADMISSIONS
65M
Per year, 2021
Source: 2021. DCM predictions
OUR ADMISSIONS SHARE
*Source: CAA/comScore Q3 2020. Admissions share.
OUR YEAR-ON-YEAR PERFORMANCE
| Year | Industry Admissions | DCM Revenue |
|---|---|---|
| 2020 | 44.0m | £27m |
| 2021* | 65m | £39m (+44%) |
| 2022* | 160m | £75m (+92%) |
Source: 2020 admissions data. CAA/comScore. Revenue numbers, DCM. *2021/22 DCM admissions and revenue, DCM predictions.
2021 TOP 10 FILMS
| 1. No Time to Die | 6.9m |
| 2. Eternals | 3.8m |
| 3. Spider-Man: No Way Home | 3.8m |
| 4. West Side Story | 3.2m |
| 5. Untitled Matrix Film | 2.5m |
| 6. Top Gun Maverick | 2.4m |
| 7. Shang Chi And The Legend Of The Ten Rings | 2.0m |
| 8. The Suicide Squad | 1.5m |
| 9. Fast & Furious 9 | 1.5m |
| 10. Black Widow | 1.5m |
Source: Estimated industry admissions.
TOP 10 CATEGORIES - CINEMA SPENDERS
| 1. Telecoms |
| 2. Finance |
| 3. Government Social Political Organisation |
| 4. Motors |
| 5. Drink |
| 6. Entertainment & Leisure |
| 7. Electronics, Household Appliances & Tech |
| 8. Food |
| 9. Travel & Transport |
| 10. Clothing & Accessories |
Source: Nielsen AdIntel, Top 10 Cinema Category Spenders, 2020.
OUR PLAYLISTS
AVERAGE REEL LENGTH: 11 MINUTES
BRONZE SPOT
Rate Card: +15% on chosen buying route
SILVER SPOT
Rate Card: +30% on chosen buying route
GOLD SPOT
Rate Card: +60% on chosen buying route
PRODUCTION: FIVE DAYS AVERAGE LEAD TIME
/ £3,000 AVERAGE CONVERSION COST
95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM