Cinema Advertising

Introduction

Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing over 3,500 screens at over 500 sites for advertisers. DCM sells 81% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Picturehouse Cinemas and many independent cinemas.

Fast Facts

OUR AUDIENCE:

69% OF GB ADULTS ARE CINEMAGOERS

63% ARE ABC1
33% ARE 16-34
28% ARE AB
16% ARE 16-24
Source: TGI GB December 2023

ESTIMATED AVERAGE CINEMA 

INDUSTRY ADMISSIONS 

127M
Per year, 2024
Source: 2024. DCM predictions

OUR ADMISSIONS SHARE 

Total DCM*: 81%
81%
Source: CAA/comScore Q4 2023

OUR YEAR-ON-YEAR PERFORMANCE 

Year Industry Admissions Industry Revenue
2022 117m £112m
2023 124m £117m
2024* 127m £125m
Source: CAA/Comscore Admissions, DCM Revenues. *2024 DCM predictions.

2024 TOP 10 16-34 TVRS BLOCKBUSTER FILMS

1. Deadpool & Wolverine 20
2. Joker: Folie à Deux 19
3. Despicable Me 4 11
4. Inside Out 2 10
5. Dune: Part II 10
6. Mufasa: The Lion King 9
7. Sonic The Hedgehog 3 9
8. Furiosa 9
9. Wicked 8
10. Venom: The Last Dance 7
DCM, April 2024. Based on industry TVR forecasts and comparative film profiles.

TOP 10 CATEGORIES - CINEMA SPENDERS

1. Entertainment & Leisure
2. Motors
3. Telecoms
4. Travel & Transport
5. Finance
6. Government, Social, Political Organisation
7. Food
8. Cosmetics & Personal Care
9. Drink
10. Games & Consoles
Source: Nielsen AdIntel, Top 10 Cinema Category Spenders, Jan-Dec 2023

OUR PLAYLISTS 

AVERAGE REEL LENGTH: 11 MINUTES 

BRONZE SPOT
Rate Card: +15% on chosen buying route
SILVER SPOT
Rate Card: +30% on chosen buying route
GOLD SPOT
Rate Card: +60% on chosen buying route

PRODUCTION: FOUR DAYS AVERAGE LEAD TIME 

/ £3,000 AVERAGE CONVERSION & DISTRIBUTION COST 

95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM