Cinema Advertising

Introduction

Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing almost 3,500 screens at over 500 sites for advertisers. DCM sells 80% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Picturehouse Cinemas and many independent cinemas.

Fast Facts

OUR AUDIENCE:

71% OF GB ADULTS ARE CINEMAGOERS

64% ARE ABC1
42% ARE 16-34
29% ARE AB
21% ARE 16-24
Source: TGI GB January 2023. Target: 15+ who have been to the cinema in last six months.

ESTIMATED AVERAGE CINEMA 

INDUSTRY ADMISSIONS 

140M
Per year, 2023
Source: 2023. DCM predictions

OUR ADMISSIONS SHARE 

Total DCM*: 80%
80%
DCM London Share: 82%
82%
Source: CAA/comScore Q4 2022 Admissions share

OUR YEAR-ON-YEAR PERFORMANCE 

Year Industry Admissions DCM Revenue
2019 177m £105m
2020 44.0m £27m
2021 74m £40m (+48%)
2022* 117m £84m (+110%)
Source: 2021-22 admissions data, CAA/Comscore, Revenue, DCM. 2022 figures are all DCM predictions.

2023 TOP 10 16-34 BLOCKBUSTER FILMS

1. Barbie 10m
2. Oppenheimer 5m
3. Guardians of the Galaxy Vol. 3 4.1m
4. Wonka 3.8m
5. Spider-Man: Across the Spider-Verse 3.7m
6. The Little Mermaid 3.3m
7. Mission: Impossible – Dead Reckoning Part 2.7m
8. Hunger Games: The Ballad of Songbirds and Snakes 2.5m
9. The Marvels 2.4m
10. Ant-Man and the Wasp: Quantumania 2.1m
Source: Estimated & delivered industry admissions.

TOP 10 CATEGORIES - CINEMA SPENDERS

1. Entertainment & Leisure
2. Motors
3. Finance
4. Telecoms
5. Travel & Transport
6. Government, Social, Political Organisation
7. Food
8. Retail
9. Drink
10. Electronics, Household Appliances & Tech
Source: Nielsen AdIntel, Top 10 Cinema Category Spenders, Jan-Dec 2022

OUR PLAYLISTS 

AVERAGE REEL LENGTH: 11 MINUTES 

BRONZE SPOT
Rate Card: +15% on chosen buying route
SILVER SPOT
Rate Card: +30% on chosen buying route
GOLD SPOT
Rate Card: +60% on chosen buying route

PRODUCTION: FOUR DAYS AVERAGE LEAD TIME 

/ £3,000 AVERAGE CONVERSION & DISTRIBUTION COST 

95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM