Cinema Advertising

Introduction

Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing almost 3,500 screens at over 500 sites for advertisers. DCM sells 80.1% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Curzon Cinemas, Picturehouse Cinemas and many independent cinemas.

Fast Facts

OUR AUDIENCE:

77% OF GB ADULTS ARE CINEMAGOERS

58% ARE ABC1
52% ARE FEMALE
48% ARE MALE
53% ARE 16-34*
Source: GB TGI March 2021. *CAA Film Monitor Coverage & Frequency Data, Jul-Oct 2020.

ESTIMATED AVERAGE CINEMA 

INDUSTRY ADMISSIONS 

65M
Per year, 2021
Source: 2021. DCM predictions

OUR ADMISSIONS SHARE 

Total DCM*: 80%
80%
DCM London Share: 87%
87%
*Source: CAA/comScore Q3 2020. Admissions share.

OUR YEAR-ON-YEAR PERFORMANCE 

Year Industry Admissions DCM Revenue
2020 44.0m £27m
2021* 65m £39m (+44%)
2022* 160m £75m (+92%)
Source: 2020 admissions data. CAA/comScore. Revenue numbers, DCM. *2021/22 DCM admissions and revenue, DCM predictions.

2021 TOP 10 FILMS

1. No Time to Die 6.9m
2. Eternals 3.8m
3. Spider-Man: No Way Home 3.8m
4. West Side Story 3.2m
5. Untitled Matrix Film 2.5m
6. Top Gun Maverick 2.4m
7. Shang Chi And The Legend Of The Ten Rings 2.0m
8. The Suicide Squad 1.5m
9. Fast & Furious 9 1.5m
10. Black Widow 1.5m
Source: Estimated industry admissions.

TOP 10 CATEGORIES - CINEMA SPENDERS

1. Telecoms
2. Finance
3. Government Social Political Organisation
4. Motors
5. Drink
6. Entertainment & Leisure
7. Electronics, Household Appliances & Tech
8. Food
9. Travel & Transport
10. Clothing & Accessories
Source: Nielsen AdIntel, Top 10 Cinema Category Spenders, 2020.

OUR PLAYLISTS 

AVERAGE REEL LENGTH: 11 MINUTES 

BRONZE SPOT
Rate Card: +15% on chosen buying route
SILVER SPOT
Rate Card: +30% on chosen buying route
GOLD SPOT
Rate Card: +60% on chosen buying route

PRODUCTION: FIVE DAYS AVERAGE LEAD TIME 

/ £3,000 AVERAGE CONVERSION COST 

95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM