Cinema advertising

Introduction

Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing some 3,308 screens at 522 sites for advertisers. DCM sells 82% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Curzon Cinemas, Everyman Cinemas, Picturehouse Cinemas and many independent cinemas.

Fast Facts

OUR AUDIENCE:

79% OF THE UK ARE CINEMAGOERS*

62% ARE 16/44
59% ARE ABC1
52% ARE FEMALE
48% ARE MALE
Source: CAA Film Monitor Coverage.

ESTIMATED AVERAGE DCM CINEMA 

WEEKLY ADMISSIONS 

2.7M
Per week
Source: DCM Campaign Management. Based on 52 week year. 171m estimated industry admissions. 82% DCM market share.

OUR ADMISSIONS SHARE 

82%
Total DCM*: 82%
DCM London Share: 86%
87%
*Source: CAA/com. Score Q4 2018. Admissions share.

OUR YEAR-ON-YEAR PERFORMANCE 

Year Industry Admissions DCM Revenue
2016 168.3m £87.9m (+2%)
2017 171.0m £91.3m (+4%)
2018 177.0m £92.2m (+1%)
2019* 178.0m £97.7m (+6%)
Source: 2018 admissions data. CAA/Rentrak Admissions monitor. Revenue numbers DCM. *DCM Predicted admissions and revenue.

TOP 10 CATEGORIES - CINEMA SPENDERS 

Annual spend
1. Entertainment & Leisure £37.9m
2. Motors £33.3m
3. Finance £30.9m
4. Drink £17.4m
5. Govt, Social, Political £17.4m
6. Telecoms £16.3m
7. Food £15.1m
8. Travel & Transport £11.2m
9. Games & Consoles £10.7m
10. Media £10.3m
Nielsen AdDynamix Cinema Jan 2018 – Dec 2018. Top 10 Cinema Category Spenders

TOP 10 CINEMA ADVERTISERS 

Advertiser
1. McDonalds
2. Amazon
3. Compare The Market
4. P&G
5. Sky
6. Renault
7. Lloyds Bank
8. Jaguar Land Rover
9. Heineken
10. Mercedes-Benz
Source: AdDynamix Cinema. Full Year: 2018

OUR PLAYLISTS 

AVERAGE REEL LENGTH: 11 MINUTES 

BRONZE SPOT
100% site coverage
87% of cinemagoers in their seats*
SILVER SPOT
100% site coverage
93% of cinemagoers in their seats*
GOLD SPOT
98% site coverage
100% of cinemagoers in their seats*
Source: DCM *Source: Assosia Independent Audits Jan – Dec 2017.

PRODUCTION: FIVE DAYS AVERAGE LEAD TIME 

/ £3,000 AVERAGE CONVERSION COST 

95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM