Cinema advertising

Introduction

Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing some 3,405 screens at 509 sites for advertisers. DCM sells 80.1% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Curzon Cinemas, Picturehouse Cinemas and many independent cinemas.

Fast Facts

OUR AUDIENCE:

77% OF GB ADULTS ARE CINEMAGOERS

58% ARE ABC1
52% ARE FEMALE
48% ARE MALE
46% ARE 16-34*
Source: TGI GB Q1 2020. *CAA Film Monitor Coverage & Frequency Data. 2020 forecast.

ESTIMATED AVERAGE CINEMA 

WEEKLY ADMISSIONS 

3.4M
Per week
Source: CAA. Based on 176m annual industry admissions.

OUR ADMISSIONS SHARE 

Total DCM*: 80%
80%
DCM London Share: 87%
87%
*Source: CAA/comScore Q4 2019. Admissions share.

OUR YEAR-ON-YEAR PERFORMANCE 

Year Industry Admissions DCM Revenue
2016 168.3m £87.9m (+2%)
2017 171.0m £91.3m (+4%)
2018 177.0m £92.2m (+1%)
2019 176.1m £105.0m (+14%)
2020* 176.0m £110.0m (+5%)
Source: 2019 admissions data. CAA/comScore Admissions monitor. Revenue numbers DCM. *2020 DCM predicted admissions & revenue.

TOP 10 CATEGORIES - CINEMA SPENDERS 

Annual spend
1. Entertainment & Leisure £44.0m
2. Motors £36.0m
3. Finance £27.0m
4. Telecoms £22.9m
5. Govt, Social, Political £22.1m
6. Drink £18.2m
7. Appliances & Tech £17.9m
8. Travel & Transport £17.1m
9. Food £14.9m
10. Media £13.6m
Source: Nielsen AdDynamix Cinema 1st January 2019 – 31st December 2019. Top 10 Cinema Category Spenders.

TOP 10 CINEMA ADVERTISERS 

Advertiser
1. Apple
2. Mcdonalds
3. Amazon
4. Sky
5. Samsung
6. Audi
7. BGL Group
8. Procter & Gamble
9. BMW
10. BBC
Source: Nielsen AdDynamix Cinema 1st January 2019 – 31st December 2019.

OUR PLAYLISTS 

AVERAGE REEL LENGTH: 11 MINUTES 

BRONZE SPOT
Rate Card: +15% on chosen buying route
SILVER SPOT
Rate Card: +30% on chosen buying route
GOLD SPOT
Rate Card: +60% on chosen buying route
Source: DCM *Source: Assosia Independent Audits Jan – Dec 2017.

PRODUCTION: FIVE DAYS AVERAGE LEAD TIME 

/ £3,000 AVERAGE CONVERSION COST 

95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM