Cinema Advertising
Introduction
Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing over 3,500 screens at over 500 sites for advertisers. DCM sells 81% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Picturehouse Cinemas and many independent cinemas.
Fast Facts
OUR AUDIENCE:
69% OF GB ADULTS ARE CINEMAGOERS
Source: TGI GB December 2023
ESTIMATED AVERAGE CINEMA
INDUSTRY ADMISSIONS
127M
Per year, 2024
Source: 2024. DCM predictions
OUR ADMISSIONS SHARE
Source: CAA/comScore Q4 2023
OUR YEAR-ON-YEAR PERFORMANCE
Year | Industry Admissions | Industry Revenue |
---|---|---|
2022 | 117m | £112m |
2023 | 124m | £117m |
2024* | 127m | £125m |
Source: CAA/Comscore Admissions, DCM Revenues. *2024 DCM predictions.
2024 TOP 10 16-34 BLOCKBUSTER FILMS
1. Joker: Folie à Deux | 4.4m |
2. Untitled Deadpool Movie | 3.4m |
3. Despicable Me 4 | 5.6m |
4. Inside Out 2 | 5m |
5. Mufasa: The Lion King | 3.7m |
6. Sonic the Hedgehog 3 | 3.2m |
7. Furiosa | 2.1m |
8. Dune: Part Two | 2.6m |
9. Wicked | 4m |
10. Ant-Man and the Wasp: Quantumania | 1.7m |
DCM, January 2024. Based on industry admissions forecasts and comparative film profiles.
TOP 10 CATEGORIES - CINEMA SPENDERS
1. Entertainment & Leisure |
2. Motors |
3. Telecoms |
4. Travel & Transport |
5. Finance |
6. Government, Social, Political Organisation |
7. Food |
8. Cosmetics & Personal Care |
9. Drink |
10. Games & Consoles |
Source: Nielsen AdIntel, Top 10 Cinema Category Spenders, Jan-Dec 2023
OUR PLAYLISTS
AVERAGE REEL LENGTH: 11 MINUTES
BRONZE SPOT
Rate Card: +15% on chosen buying route
SILVER SPOT
Rate Card: +30% on chosen buying route
GOLD SPOT
Rate Card: +60% on chosen buying route
PRODUCTION: FOUR DAYS AVERAGE LEAD TIME
/ £3,000 AVERAGE CONVERSION & DISTRIBUTION COST
95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM