Cinema advertising

Introduction

Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing some 3,207 screens at 517 sites for advertisers. DCM sells 83% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Curzon Cinemas, Everyman Cinemas Picturehouse Cinemas and many independent cinemas.

Fast Facts

OUR AUDIENCE:

78% OF THE UK ARE CINEMAGOERS*

71% are ABC1
67% are under 44*
52% are female
48% are male
Source: GB TGI Q1 2017.
*Source: CAA IMS C&F System. Weighted population 171m admissions.

ESTIMATED AVERAGE DCM CINEMA 

WEEKLY ADMISSIONS 

2.7M
Per week
Source: DCM Campaign Management. Based on 52 week year. 171m estimated industry admissions. 83% DCM market share.

OUR ADMISSIONS SHARE 

Total DCM*: 83%
DCM London Share: 88%
DCM Blockbuster: 85%
DCM Family: 85%
*Source: CAA/Comscore 2017. Admissions share. Source: DCM CRM.

OUR YEAR-ON-YEAR PERFORMANCE 

Year Industry Admissions DCM Revenue
2016 168.3m £87.9m (+2%)
2017* 171.0m £91.5m (+4%)
2018* 172.0m £98.0m (+7%)
Source: 2017 admissions data. CAA/Rentrak Admissions monitor. Revenue numbers DCM. *DCM Predicted admissions and revenue.

TOP 10 CATEGORIES - CINEMA SPENDERS 

Annual spend
1. Motors £36.0m
2. Telecoms £26.0m
3. Retail £22.4m
4. Entertainment & Leisure £21.2m
5. Online Retail £14.7m
6. Electronics & Household £13.7m
7. Travel & Transport £12.9m
8. Drink £12.4m
9. Govt, Social, Political £11.5m
10. Finance £11.0m
Source: Nielsen AdDynamix cinema 01 January 2016 - 31 December 2016. Top 10 cinema spenders.

TOP 10 CINEMA ADVERTISERS 

Advertiser
1. Amazon
2. McDonalds
3. SEAT
4. Sky
5. Samsung
6. Google
7. Hasbro
8. Revlon
9. BMW
10. LIDL
Source: Nielsen AdDynamix cinema 01 Jan 2016 - 31 Dec 2016. Top 10 cinema spenders.

OUR PLAYLISTS 

AVERAGE REEL LENGTH: 11 MINUTES 

BRONZE SPOT
100% site coverage
87% of cinemagoers in their seats*
SILVER SPOT
90% site coverage
93% of cinemagoers in their seats*
GOLD SPOT
100% site coverage
100% of cinemagoers in their seats*
Source: DCM *Source: Assosia Independent Audits Jan – Dec 2016.

PRODUCTION: FIVE DAYS AVERAGE LEAD TIME 

/ £3,000 AVERAGE CONVERSION COST 

95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM