Cinema advertising

Introduction

Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing some 3,462 screens at 534 sites for advertisers. DCM sells 82% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Curzon Cinemas, Everyman Cinemas, Picturehouse Cinemas and many independent cinemas.

Fast Facts

OUR AUDIENCE:

77% OF THE UK ARE CINEMAGOERS

58% ARE ABC1
51% ARE FEMALE
49% ARE MALE
44% ARE 16-34*
Source: TGI Q4 2019. *CAA Film Monitor Coverage & Frequency Data.

ESTIMATED AVERAGE CINEMA 

WEEKLY ADMISSIONS 

3.4M
Per week
Source: CAA. Based on 177m annual industry admissions.

OUR ADMISSIONS SHARE 

82%
Total DCM*: 82%
DCM London Share: 87%
87%
*Source: CAA/comScore Q3 2019. Admissions share.

OUR YEAR-ON-YEAR PERFORMANCE 

Year Industry Admissions DCM Revenue
2016 168.3m £87.9m (+2%)
2017 171.0m £91.3m (+4%)
2018 177.0m £92.2m (+1%)
2019* 177.0m £105.0m (+14%)
2020* 177.0m £110.0m (+5%)
Source: 2018 admissions data. CAA/comScore Admissions monitor. Revenue numbers DCM. *2019/20 DCM predicted admissions & revenue.

TOP 10 CATEGORIES - CINEMA SPENDERS 

Annual spend
1. Entertainment & Leisure £41.2m
2. Motors £34.6m
3. Finance £27.3m
4. Telecoms £27.0m
5. Govt, Social, Political £18.7m
6. Drink £18.3m
7. Food £15.3m
8. Travel & Transport £14.4m
9. Appliances & Tech £14.1m
10. Media £11.5m
Source: Nielsen AdDynamix Cinema 1 November 2018 – 31 October 2019.

TOP 10 CINEMA ADVERTISERS 

Advertiser
1. Amazon
2. Mcdonalds
3. Apple
4. BGL Group
5. Sky
6. Procter & Gamble
7. BMW
8. Samsung
9. Sony
10. Audi
Source: AdDynamix Cinema. Full Year: 2018

OUR PLAYLISTS 

AVERAGE REEL LENGTH: 11 MINUTES 

BRONZE SPOT
Rate Card: +15% on chosen buying route
SILVER SPOT
Rate Card: +30% on chosen buying route
GOLD SPOT
Rate Card: +60% on chosen buying route
Source: DCM *Source: Assosia Independent Audits Jan – Dec 2017.

PRODUCTION: FIVE DAYS AVERAGE LEAD TIME 

/ £3,000 AVERAGE CONVERSION COST 

95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM