Cinema advertising
Introduction
Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing some 3,428 screens at 522 sites for advertisers. DCM sells 83% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Curzon Cinemas, Everyman Cinemas, Picturehouse Cinemas and many independent cinemas.
Fast Facts
OUR AUDIENCE:
78% OF THE UK ARE CINEMAGOERS
Source: TGI Q2 2019. *Source: CAA Film Monitor Coverage & Frequency Data.
ESTIMATED AVERAGE DCM CINEMA
WEEKLY ADMISSIONS
2.8M
Per week
Source: CAA. Based 177m annual industry admissions. DCM = 83% market share.
OUR ADMISSIONS SHARE
*Source: CAA/comScore Q2 2019. Admissions share.
OUR YEAR-ON-YEAR PERFORMANCE
| Year | Industry Admissions | DCM Revenue |
|---|---|---|
| 2016 | 168.3m | £87.9m (+2%) |
| 2017 | 171.0m | £91.3m (+4%) |
| 2018 | 177.0m | £92.2m (+1%) |
| 2019* | 177.0m | £100.0m (+8%) |
Source: 2018 admissions data. CAA/comScore Admissions monitor. Revenue numbers DCM. *2019 DCM predicted admissions & revenue.
TOP 10 CATEGORIES - CINEMA SPENDERS
| Annual spend | |
|---|---|
| 1. Entertainment & Leisure | £40.6m |
| 2. Motors | £33.6m |
| 3. Finance | £31.8m |
| 4. Telecoms | £24.1 |
| 5. Govt, Social, Political | £19.9m |
| 6. Drink | £19.4m |
| 7. Food | £15.9m |
| 8. Media | £13.7m |
| 9. Games & Consoles | £13.6m |
| 10. Travel & Transport | £13.4m |
Source: Nielsen AdDynamix Cinema 1st July 2018 – 30th June 2019. Top 10 Cinema Category Spenders.
TOP 10 CINEMA ADVERTISERS
| Advertiser |
|---|
| 1. Amazon |
| 2. Mcdonalds |
| 3. Apple |
| 4. BGL Group |
| 5. Sky |
| 6. Procter & Gamble |
| 7. BMW |
| 8. Samsung |
| 9. Sony |
| 10. Audi |
Source: AdDynamix Cinema. Full Year: 2018
OUR PLAYLISTS
AVERAGE REEL LENGTH: 11 MINUTES
BRONZE SPOT
100% site coverage
87% of cinemagoers in their seats*
SILVER SPOT
100% site coverage
93% of cinemagoers in their seats*
GOLD SPOT
98% site coverage
100% of cinemagoers in their seats*
Source: DCM *Source: Assosia Independent Audits Jan – Dec 2017.
PRODUCTION: FIVE DAYS AVERAGE LEAD TIME
/ £3,000 AVERAGE CONVERSION COST
95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM