Why Cinema: Building Box Office Brands
The fourth edition of DCM's Building Box Office Brands series, Mission 16-34: Launch, Land, Impact, was created in partnership with Differentology and explores the different roles that AV media play in the lives of young people and how cinema helps brands launch and land their messages with impact.
Reaching this audience is easy but getting them to take notice and take action is not. With the industry lamenting a lack of commercial opportunities to engage with this ‘Netflix’ generation, Mission 16-34: Launch, Land, Impact aims to provide new insight into the role cinema advertising should play.
Four Key Takeaways - Mission 16-34: Launch, Land, Impact
Over the last three years, Building Box Office Brands has proved the unique role cinema plays in today’s media landscape. Volumes 1-3 were conducted with global research agencies Kantar Millward Brown and Benchmarketing and designed to explore the value of cinema within the AV mix. The results from the comprehensive analysis revealed that cinema engages receptive audiences, delivers unbeatable brand-building impact on the people it reaches, generates significant ROI and cinema’s impact leads to long-lasting sales effects.
Building Box Office Brands - Fast Facts
HOW CAN DCM HELP?
Understanding cinema’s role in the media mix
DCM has partnered with Millward Brown to offer advertisers the chance to have their campaigns analysed using Millward Brown’s CrossMedia methodology and provide a better evaluation of cinema’s role within the wider media multimedia mix. This solution allows advertisers access to trusted and unbiased cross-media measurement that will help them better understand how each channel used is working and how best to optimise their media mix going forward.
For more information and eligibility criteria please download the one page here.
Understanding cinema’s return on investment
For every campaign, DCM can supply a free post-campaign spot report that contains all the granular cinema information that econometric teams need to feed into their model to accurately pinpoint cinema’s ROI. DCM is also looking to commission a handful of econometrics-based test & learn projects in 2019 – whether it be an advertiser looking to test increased investment or a brand new advertiser to the big screen. You don’t need to have an econometric agency already, but if you do, we are happy to work alongside them to measure your campaign.
For more information on the post-campaign spot report and eligibility criteria for the Test & Learn fund please download the one pager here.