Why Cinema?
Big screen, bigger results
Cinema advertising plays a crucial role in media schedules
Our insights show why cinema deserves a place in your media plans, and the impact it can have on your results.
Cinema is where creative storytelling receives the attention it deserves. Where brands can truly connect with audiences in a premium environment, free from all distractions
Through our Building Box Office Brands research series and a suite of industry-leading tools, DCM has spent years uncovering what makes cinema so powerful, demonstrating the value it brings to AV plans when brands choose to lead with cinema advertising.
Reach
Want to get more from your media plan? Cinema helps extend your reach. Our AV Maximiser tool enables you to see the impact, showing the incremental reach cinema adds to your AV mix.
AV Maximiser Tool
Attention
In a world of constant distraction and complex AV planning, cinema stands apart. It captures real attention in a way few channels can, which is backed by our award-winning Centre of Attention research.
Attention
Shared viewing
Cinema brings people together in a shared experience. It’s uniquely placed to deliver the co-viewing moments that generate interest and excitement, build trust, increase stature, and drive brand fame and quality within the AV mix.
Co-viewing and Signals
Impact
With our KPI Maximiser tool, brands and agencies gain a clear understanding of cinema’s role, resulting in significant impact across key campaign and brand metrics.
KPI Maximiser Tool
ROI
Cinema’s premium environment drives the highest price perceptions across all AV channels. Our research with everyday people demonstrates that showing up in cinema signals brand quality and ultimately makes audiences more willing to pay that little bit more.
Keep reading
Fast Facts
73% of the top
100 advertisers
have used cinema in the past 12 months
Source: Nielsen AdIntel. Top 100 Multi-media advertisers
Our admissions share is 85%
Source: CAA/comScore 2025
Our year-on-year performance
| Year | Industry admissions | Industry revenue |
|---|---|---|
| 2023 | 124m | £117m |
| 2024 | 126.5m | £118.5m |
| 2025 | 123.5m | £132.7m |
| 2026* | 140m | £139.3m |
Source: CAA/Comscore admissions, Revenues from DCM. *2026 forecasts.
Top 5 categories - cinema spenders
- Entertainment & Leisure
- Finance
- Automotive
- Travel & Transport
- Telecoms
Source: Source: Nielsen AdIntel, Top 5 Cinema Category Spenders, Jan-June 2026
Let's get started.
Discover targeted buying routes designed around genres, audiences and key moments.