Why Cinema: Building Box Office Brands
The fourth edition of DCM's Building Box Office Brands series, Mission 16-34: Launch, Land, Impact, was created in partnership with Differentology and explores the different roles that AV media play in the lives of young people and how cinema helps brands launch and land their messages with impact.
Reaching this audience is easy but getting them to take notice and take action is not. With the industry lamenting a lack of commercial opportunities to engage with this ‘Netflix’ generation, Mission 16-34: Launch, Land, Impact aims to provide new insight into the role cinema advertising should play.
Four Key Takeaways - Mission 16-34: Launch, Land, Impact
Over the last three years, Building Box Office Brands has proved the unique role cinema plays in today’s media landscape. Volumes 1-3 were conducted with global research agencies Kantar Millward Brown and Benchmarketing and designed to explore the value of cinema within the AV mix. The results from the comprehensive analysis revealed that cinema engages receptive audiences, delivers unbeatable brand-building impact on the people it reaches, generates significant ROI and cinema’s impact leads to long-lasting sales effects.