Daring superheroes, jaw-dropping action, nail-biting thrillers - the booming film slate is attracting a wide range of audiences. There is something for everyone with the average adult visiting six times a year. Cinema is an appointment-to-view experience; adults buy their tickets in advance to ensure their seat in a film's opening week.
- 78% are cinemagoers
- 147 million admissions per year
- 6 visits per year
- 2.6 average group size
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