Cinema advertising

Our audiences

In Great Britain, 77% of the population are cinemagoers who set aside quality time to indulge their passion for film in an uncluttered media environment. Cinema advertising reaches people who have paid to pay attention, efficiently targeting and extending campaign cover against hard-to-reach audiences such as 16-34s, ABC1s, Londoners, dual-viewing families and men. Cinema is particularly strong with youth audiences - recent Kantar Millward Brown research has revealed that Gen Z's (16-19s) most popular advertising format is cinema, with over half (59%) feeling ‘positive about it’ as an advertising channel.

Plan your campaign by audience

16-34 Adults

16-34 adults are cinema's most passionate audience. They love the hype surrounding the biggest films, want to see blockbusters as early as possible to get in on the conversation and want to share the experience with friends and family. They love cinema and the unmissable, high-quality entertainment experience it provides. 

  • 88% are cinemagoers
  • 46% of admissions
  • 6 visits per year
  • 2.8 average group size

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ABC1 Adults

Cinema remains a much-loved experience for the ABC1 audience as the place they can find the latest crowd-pleasing blockbusters and award season favourites. For brands, cinema is the perfect environment to engage this audience when they’re in a positive mindset, helping make your brand create the right impression and drive consideration of your product.

  • 82% are cinemagoers
  • 54% of admissions
  • 4 visits per year
  • 2.6 average group size

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Main Shoppers with Children

Cinema is a good value treat for the whole family – giving parents some much needed time out and the kids an entertaining film they’re keen to watch (with snacks!). You’ll most likely find families at the cinema on the weekend and particularly during school holidays when the biggest family-friendly titles are released, ideal for brands who want to reach the whole family together while they’re out and about.

  • 88% are cinemagoers
  • 34% of admissions
  • 4 visits per year
  • 2.8 average group size

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