Cinema-going adults are active, out and about, spending time with friends and family, hungry for new ideas and shared experiences. Old or young, they set aside time to indulge in their passions and film is a big one. They enjoy a trip to see the latest films on the big screen – be it with mates, a date or for quality time with the family, cinema has something for everyone.
- 78% are cinemagoers
- 150 million admissions per year
- 6 visits per year
- 2.6 average group size
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