Awards

The Digital Cinema Media Awards 2017

2017
CATEGORIES

Best use of cinema (small)

This category rewards campaigns under £250,000 (DCM ratecard) which demonstrate the best use of cinema.

Nominees:
  • Arla / Carat UK & Amplifi / Arla Organic
  • British Airways / Carat UK & Amplifi / British Airways Holidays
  • Combe Just For Men / MEC / Control GX 2017 Launch
  • DFS / MediaCom / Quality, Made in Britain
  • Diageo – Baileys / Carat UK & Amplifi / Don’t Mind if I Baileys
  • English National Opera (ENO) / Total Media / Madam Butterfly
  • ITV / Goodstuff / ITV and the Iconic Red Chair
  • Leffe / Vizeum UK & The Story Lab / Picturehouse Pop Up Sponsorship
  • Microsoft – Xbox / Carat UK & Amplifi / Forza Horizon 3
  • Movember Foundation / Suicide Notes Talk Too Late
  • Quaker Oats / OMD / The Mighty Oats
  • The Sunday Times / Pulse Media / It All Starts with The Sunday Times
  • Three / Mindshare / The Miami Flamingo Partnership
  • Unilever / BDTD & AnyClip / Swedish Glace

Best use of cinema (large)

This category rewards campaigns over £250,000 (DCM ratecard) which demonstrate the best use of cinema.

Nominees:
  • Audi / MediaCom / Best Seat in the House
  • Compare The Market / MEC / Meerkat Movies
  • IKEA / Vizeum UK & Amplifi / The Wonderful Everyday - Transforming Purpose into Profit
  • Nationwide / MEC / Voices
  • The Co-op / Rocket / How Authenticity is All About Doing Good and Telling Great
  • Vauxhall / Carat UK & Amplifi / Vauxhall Awards Season

Best long-copy cinema campaign

This category recognises long copy ads or branded content (60” and over) that uses cinema as part of its strategy.

Nominees:
  • Adidas / Carat UK & Amplifi / Original is Never Finished
  • Audi / MediaCom / Best Seat in the House
  • Channel 4 / OMD UK / Paralympics
  • Movember Foundation / Suicide Notes Talk Too Late
  • Nationwide / MEC / Voices
  • Quaker Oats / OMD UK / The Mighty Oats

Best newcomer to cinema

This category is for new brands or brands who have not used cinema since before it went digital in September 2012.

Nominees:
  • Bupa / MEC / Living Cinema
  • Combe Just For Men / MEC / Control GX 2017 Launch
  • Leffe / Vizeum UK & The Story Lab / Picturehouse Pop Up Sponsorship
  • Movember Foundation / Suicide Notes Talk Too Late
  • Nestle / Zenith / Creating Noise in Cinema

Best use of innovation in cinema

This category rewards campaigns that can demonstrate innovative thinking, whether through new technology, new formats, new insight or planning.

Nominees:
  • Audi / MediaCom / Best Seat in the House
  • ITV / Goodstuff / ITV and the Iconic Red Chair
  • Jaguar / Mindshare / Get Behind the Wheel by Manipulating the Wheel
  • Microsoft – Xbox / Carat UK & Amplifi / Forza Horizon 3
  • Movember Foundation / Suicide Notes Talk Too Late
  • Right Guard / MEC / David Brent Partnership
  • Ubisoft / Maxus / The Screen Hack
  • Vauxhall / Carat UK & Amplifi / Vauxhall Awards Season
  • YouTube / OMD UK / YouTube Powered Cinema

Best ‘marketing for good’ cinema campaign

This category recognises campaigns that have delivered a tangible impact for good.

Nominees:
  • Arla / Carat UK & Amplifi / Arla Organic
  • Channel 4 / OMD UK / Paralympics
  • Movember Foundation / Suicide Notes Talk Too Late
  • The Co-op / Rocket / Making a Real Difference in Co-op's Communities

Grand Prix

The Grand Prix is chosen by the judging panel solely from the winners of the six main entry categories.

The 2017 Digital Cinema Media Awards
Judging Panel

Claire Beale

Global editor-in-chief

Campaign

Anna Carpen

Creative Partner

18 Feet & Rising

Bridget Angear

Joint Chief Strategy Officer

AMV BBDO

Dan Clays

CEO

OMD UK

Davina Barker

Sales Director

Digital Cinema Media

Gabrielle Bell

Chief Strategy Officer

M&C Saatchi London

Grant Millar

Chief Client Officer

Zenith Media

Jem Lloyd-Williams

Managing Director

Vizeum

Jenny Biggam

Co-founder

the7stars

Karen Stacey

CEO

Digital Cinema Media

Nick Baughan

CEO EMEA

Essence

Paul Davies

Consumer Marketing Director

Microsoft

Rachel Forde

CEO

Mediavest

Rick Hirst

CEO

Carat UK

Henry Daglish

Founder

Bountiful Cow

News

Digital Cinema Media Awards 2016

Our second annual Awards saw entries come in from a host of top agencies and advertisers across our six categories - including the newest Best 'marketing for good' cinema campaign.

See highlights from the Awards Ceremony at Ham Yard Hotel above and visit last year's Awards page here.