Awards

The Digital Cinema Media Awards 2026

The Digital Cinema Media Awards 2026
In partnership with Campaign

The Digital Cinema Media Awards, presented in partnership with Campaign, are back for 2026 and this year, celebrating the tenth edition of the event!

Honouring cinema’s most exceptional advertising campaigns, the Awards offer brands and professionals a chance to have their incredible talent, strategy and creative work recognised on the industry’s most prestigious stage.

 

Entrants have six main categories to choose from, with an additional Grand Prix awarded for the overall winner. The categories reflect the diverse impact that the medium can achieve for brands by seamlessly integrating themselves into the entire cinema experience through strategic partnerships and immersive experiences.

Download entry form

2026
CATEGORIES

Best Use of Cinema (Small)

This category recognises campaigns under £250,000 (DCM ratecard) that demonstrate exceptional strategic utilisation of cinema.

Best Use of Cinema (Large)

This category acknowledges campaigns exceeding £250,000 (DCM ratecard) that showcase exemplary strategic utilisation of cinema.

Best Creative Use of Cinema

This category honours campaigns showcasing innovative thinking and clever utilisation of new ideas within the cinema medium to deliver tangible results for advertisers.

[New] Excellence in Cinema Effectiveness

This category recognises campaigns that demonstrate outstanding effectiveness in cinema advertising.

Best Long-Term Use of Cinema

This category honours brands that exhibit a sustained commitment to the cinema medium as a core element of their brand strategy.

Cinema Champion of the Year

This category celebrates individuals or teams that demonstrate excellence in advocating for the power of cinema in the brands they represent.

[New] Cinema Campaign of the Decade

To mark the 10th edition of the Digital Cinema Media Awards, this category invites the industry to select its favourite from the past nine Grand Prix winners. Find out more.

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2026 Judging Panel

Maisie McCabe

UK Editor, Campaign

Davina Barker

Chief Revenue Officer, Digital Cinema Media

Genna Trentham

Client Managing Director, Spark Foudry

James Bailey

CEO Media UK&I, Dentsu

Jem Lloyd-Williams

President, Mindshare and CSO, WPP Media

Jenny Biggam

Founder, the7stars

Jon Stevens

WPP Media President, Wavemaker

Karen Stacey

CEO, Digital Cinema Media

Katie Lee

CEO, Starcom UK

Patrick Affleck

CEO, Havas Media Network

Paul Knight

CEO, PHD UK

Rachel Peace

UK Managing Director, Hearts & Science

Sarah Nugent

CEO, UM London

Will Spence

CEO UK&I, Initiative

Previous winners

WINNER Best Use of Cinema (Small)

‘Taking back the Crown’.

Savills, Bountiful Cow

WINNER Best Use of Cinema (Large)

‘Nothing Cracks Like a Magnum’.

Magnum, Mindshare

WINNER Best Creative Use of Cinema

‘Should've Gone To... Cinema’.

Specsavers, MG OMD

WINNER Best 'Marketing for Good' Cinema Campaign

‘Super Hero Alliance: NHSBT and Marvel Studios’ Deadpool & Wolverine’.

NHS Blood & Transplant, MG OMD

WINNER Best Long-Term Use of Cinema

‘Flight, Film, and Firsts: RAF’s Trailblazing Recruitment Through Cinema’.

The Royal Air Force, OmniGOV at MG OMD

WINNER Cinema Champion of the Year (Individual)

‘Rob Powell’.

Dentsu

WINNER Cinema Champion of the Year (Team)

‘Unilever AV Team’.

Mindshare

WINNER GRAND PRIX

‘Should've Gone To... Cinema’.

Specsavers, MG OMD

Digital Cinema Awards Ceremony 2025

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News

The Digital Cinema Media Awards