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| Author | Mia Blakeney |
The Digital Cinema Media Awards not only celebrate the best campaigns in cinema advertising, but also the people that make them happen!
If you or your team have a proven track record of increasing awareness of cinema’s pivotal role within the AV media mix, achieving exceptional results through cinema advertising, and persuading clients to prioritise cinema in their marketing strategies, you could be the next Cinema Champion.
Learn from last year’s winners to boost your DCM Awards entry.
Guive Shafie, AV Director, Dentsu
Guive played a pivotal role in cinema’s growth at Dentsu. By integrating smart media planning, strategic innovation, creative solutions and data-driven results, he has consistently demonstrated the value of cinema advertising for a diverse range of clients, such as PureGym, Carling and Greggs. He has built strong relationships, and has enhanced the overall perception and effectiveness of cinema advertising within his network.
What did the judges say?
“Guive has demonstrated a huge passion for cinema. He focuses on insights and planning to find smart ways of adding cinema onto a media plan. He has a diverse client list, delivering a broad range of campaigns which have clearly grown investment in the channel.”
Recruitment Hub, OmniGOV
The Recruitment Hub have taken OmniGOV on a developmental journey to test, prove and invest in Cinema – led by the RAF initially. This has resulted in OmniGOV becoming one of the largest spenders across the OMG group, building a tight partnership with DCM specifically. This team have been creating standout, bespoke campaigns that take advantage of everything cinema as a medium can offer to drive outstanding results.
What did the judges say?
“The OmniGOV team has a clear passion and support for cinema to deliver best in class campaigns. They have uncovered new approaches to evolve previous non-spenders into big cinema advocates, pushing hard at every opportunity, with strong commercial results as proof of their success.”
Find out more and submit your entries to the DCM Awards 2025.