Our behaviours – Always be the B.E.S.T.
We show courage in our actions and aren’t scared to push boundaries. We have the confidence to challenge people’s views and go above and beyond when promoting the cinema medium. We stand up for what we believe in and stand out from the crowd.
We are experts in film and cinema and believe in the unique value it delivers. We understand cinema’s role in the media mix and industry trends. We are experts on our customers, their business challenges and how to help them achieve their business goals.
We are a passionate and diverse team that loves coming to work. Our collective spirit reflects our genuine warmth towards each other, our happiness to work together and the fun we have. Our energy is infectious and helps us positively engage customers.
We make an effort to understand our audiences and to provide positive personal experiences. As a team, we work together in a collaborative manner and show consideration to one another. We aspire to have a positive impact on everything we do.
Rank Screen Advertising was originally a division of the Rank Organisation – a British entertainment conglomerate founded by industrialist J. Arthur Rank in 1937.
In 1996, British media company Carlton Communications purchased Rank Screen Advertising from The Rank Group and renamed the company as Carlton Screen Advertising.
In July 2008, Cineworld and Odeon acquired the company as a 50-50 joint venture and changed its name to Digital Cinema Media.
In September 2012, DCM became the first UK cinema advertising company, and one of the few companies across the world, to become a pioneering, fully digital operation.
advertising playlists scheduled
weekly trips to the cinema
red carpets walked per year
miles run around Regents Park weekly
kernels of popcorn consumed per year
birthday buffets eaten per year