Welcome to our world
We are the market leader in UK cinema advertising
Bringing brands to the big screen for over 80 years
Representing 85% of the cinema advertising market, we give brands unrivalled access to the channel across the UK.
With access to over 3,500 screens across 500+ sites, we place brands in front of audiences when attention is at its highest and stories truly land, connecting them in one of the most immersive, distraction-free environments.
Combining deep film expertise, audience insight and the latest technology, we’re constantly evolving what cinema can deliver and what it can do for brands. From cultural moments on screen to new ways to plan and buy, we help brands get more from cinema and make it work harder within the AV mix.
More about DCM
Promoting cinema with research
DCM leads the conversation on why cinema remains one of the most impactful advertising channels today. Our award-winning Building Box Office Brands research shows how cinema delivers attention, impact and results, proving it’s the best seat in media and a vital part of any AV plan.
Simplifying cinema advertising
Our unique suite of tools make bringing campaigns to cinema easier than ever. The DCM Campaign Planner, AV Reach Maximiser, KPI Maximiser and Cinemapper tools help brands get the most out of the medium. Our production process makes it simple to adapt creative copy for the big screen, and includes running audio description and creating captioned adverts.
More than just the big screen
At DCM, we work closely with brands and advertisers to really ramp up their creative impact. From bespoke idents and 4DX adverts, to experiential activations and long-term cinema partnerships, we help brands elevate their campaigns creatively in ways that are only possible with cinema.
Celebrating cinema
Each year we celebrate the very best uses of cinema advertising with a comprehensive events programme. At the Digital Cinema Media Awards, we bring together brands and media agencies at BAFTA for the big night. We hold a number of other events throughout the year, These include our DCM Upfronts cinema showcase, An Introduction to Cinema, and our regular DCM Film Club.
