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The Cinema Deck
The case for cinema
Cinema’s strong appeal, particularly among younger adults, makes it one of the most popular AV leisure activities enjoyed.
Our cinemas
The best seat in media
Digital Cinema Media (DCM) represents 85% of the UK cinema marketplace, including ODEON, Cineworld, Vue, Picturehouse, The Light, Omniplex Cinemas and over 160 independent cinemas.
How to buy cinema
Planning a cinema campaign is easy and flexible
Campaigns can be run broadly or be targeted down to individual showings as desired.
Cinemapper
Proximity planning
DCM’s proximity planning tool allows brand to geo-target and run smart, efficient cinema campaigns.
Accountability
Why brands can trust cinema
From forecasting to playout and reporting, DCM offers an accountable and transparent process.
Copy length
Short or long copy length works in cinema
Cinema’s naturally high attention environment is a benefit for brands – whether it’s 30” or 60” (and longer), using cinema as part of the AV mix maximises the chances of your ad being watched.
Premium positions
Why brands should consider premium positions when buying cinema
Attention levels remain high throughout in cinema, but there is a correlation with attention increasing the closer it gets to the film.
Return on investment
Evidence for using cinema to help drive response and deliver profit
Guidance on planning cinema to maximise campaign sales and return on investment, as well as evidencing the outcomes it can deliver, and the data available to help with measurement.
Premium & quality perceptions
No channel is better at signalling premium and quality than cinema
Cinema is a premium channel, signalling to the audience that your brand is high quality and helping validate price premium for higher-end products.
Cinema is Christmas
Create cinematic culture at Christmas
Both the lead up to Christmas and the week of 'Twixmas' present prime opportunities for brands to maximise reach. The cultural power of cinema at Christmas drives even more people to the big screen.
Case Studies
Experience some of our best cinema campaigns
See how brands use cinema to build awareness, drive consideration, deliver sales and create campaigns audiences remember.