Proving cinema's impact

Building Box Office Brands

Building Box Office Brands is a multi-million pound research series that has been running for over a decade

Building Box Office Brands captures the unique role cinema plays in today’s AV plans.

Developed with leading industry experts, our research provides clear evidence of cinema’s impact across the metrics that matter most, from attention and relevance to trust, impact and financial return.

Each chapter of Building Box Office Brands explores a different lens on cinema’s effectiveness.
Dive into the findings below to discover how cinema performs in a multi-channel world, and why it deserves a place on the most effective AV plans.

Building Box Office Brands

Volume VIII - Cultural relevance

Cinema makes your brand culturally relevant

Cultural Relevance is the eight edition of our industry-leading Building Box Office Brands series, created in partnership with insight consultancy MTM. While culture matters to brand growth, in a media landscape increasingly dominated by social-first thinking, brands risk overlooking the cultural moments that audiences anticipate, share and remember. It is Cinema that puts brands at the heart of those moments.

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Audience Page 5

Volume VII - Price

Maximising price: the role of media

In the seventh edition of our industry-leading Building Box Office Brands series, created in partnership with insight consultancy everyday people, our study explores how media (not just creative) shapes price perception and brand value. For brands needing to justify a price premium, it highlights the critical role context plays in influencing what consumers are willing to pay.

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Audience Page 2 NEW

Volume VI - Co-Viewing & Signals

Maximising cultural power with cinema planning

In the sixth edition of our industry-leading Building Box Office Brands series, created in partnership with insight consultancy everyday people, we explore the cultural power of cinema and the role of the shared experience within today’s increasingly targeted AV landscape.

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Co viewing Page NEW

Volume V - Attention

Cinema commands attention like no other media

Centre of Attention is the fifth edition of our industry-leading Building Box Office Brands series. Created in partnership with industry-leading specialists Lumen, the study explores the level of attention paid to ads in cinema and how this compares to other AV formats.

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Audience Page 1 NEW

Volume IV - Mission 16-34

Launch, Land, Impact

In the fourth edition of our Building Box Office Brands series, created in partnership with independent insight and strategy agency Differentology, our study explores the different roles that AV media play in the lives of young people and how cinema enables brands to launch and successfully land their messages.

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Audience Page 3 NEW

Volumes I-III

Cinema’s role in building brands

Across the first three volumes of Building Box Office Brands, DCM partnered with Kantar and Benchmarketing to better understand how cinema can be a powerful driver of brand growth within the AV mix.

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Related Links

Nickable Decks

Ready-made slides packed with evidence and insights

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TVRs

Plan, compare and measure cinema with confidence

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Case Studies

Cinema campaigns that delivered real results

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Case Studies

Experience some of our best cinema campaigns

See how brands use cinema to build awareness, drive consideration, deliver sales and create campaigns audiences remember.

Browse our latest case studies Contact our Sales Team