Volumes I-III

Cinema’s role in building brands

Discover more about the first three volumes of Building Box Office Brands

Cinema is a powerful driver of brand growth within the AV mix.

Across the first three volumes of Building Box Office Brands, DCM partnered with Kantar and Benchmarketing to better understand how cinema can be a powerful driver of brand growth within the AV mix.

From standout performance across key metrics to proven ROI and campaign effectiveness, cinema consistently works harder for brands, reaching audiences at their most receptive, creating lasting emotional impact, and driving results from awareness through to long-term sales.

Bbob vol1

Vol. I – Crossmedia Brand Metrics

Driving brand growth through cinema

We explore the role cinema plays in today’s cross-media landscape. From building awareness and differentiation to creating emotional connection and influencing purchase, it shows why cinema delivers across the brand metrics that matter most, including salience, love, consideration, difference, and recommendation.

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Bbob vol2

Vol. II – Return on Investment

Proving cinema’s impact on ROI

Combining brand metrics with econometric insight to prove cinema’s impact and return on investment, we explore how cinema plays a vital role in delivering more effective AV plans. Research reveals that cinema delivers the strongest impact per person of all media channels.

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Bbob vol3

Vol. III – The AV Mix

Why cinema strengthens the AV mix

Cinema delivers highly receptive audiences, drives standout impact across key brand metrics, and creates longer-lasting sales effects. By analysing cross-media performance and memorability, it proves cinema isn’t just complementary, but a powerful driver of effectiveness across the full AV plan.

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