Our Policies

Why Cinema?
Buying Routes

Discover targeted buying routes designed around genres, audiences and key moments. Reach the right people with the right film.

Audiences

Explore the audiences cinema reaches and discover why they’re some of the most valuable audiences in advertising.

Rate Card

Everything you need to plan your campaign, with clear pricing, formats and buying options to help you get started.
Building Box Office Brands

Explore DCM's industry-leading research series, proving cinema's effectiveness across attention, brand growth, ROI and more.

Nickable Decks

Browse ready-made slides packed with detailed audience insights, research and evidence from our Building Box Office Brands series.

TVRs

Discover how cinema TVRs make planning simpler, helping you compare, measure and integrate cinema seamlessly.

Case Studies

See how brands use cinema to build awareness, drive consideration, deliver sales and create campaigns audiences remember.
AV Maximiser

Discover how cinema can strengthen your AV plan by modelling its impact alongside other channels to maximise campaign effectiveness.

KPI Maximiser

Explore the uplift cinema delivers across key brand metrics, helping you understand the results you can expect.

DCM Campaign Planner

Plan your cinema campaign with confidence, using our interactive tool to identify the right films, audiences and opportunities.

Find a Cinema

Find the cinemas that best match your audience, location and campaign objectives.

Cinemapper

Explore our coverage across the UK to see where your campaign could reach audiences.
DCM Studios

Meet DCM's creative arm, where content, experiences and partnerships come together to create unforgettable cinema campaigns.

Production

Our production team creates high-quality cinema advertising built to captivate audiences and maximise impact.

Awards

Explore the award-winning work, campaigns and industry recognition that push the creative possibilities of cinema advertising.
Film
News

Our Policies

Advertising Policy

This policy sets out the decision-making framework and criteria governing the approval of advertising material to be exhibited in cinemas by Digital Cinema Media.

Privacy Policy

This is Digital Cinema Media's Privacy Policy, which states how the organization collects, uses, stores, and protects personal data.

Anti Slavery

This policy outlines Digital Cinema Media's commitment to the prevention of the use of forced labour, and zero-tolerance policy for human trafficking and slavery.

DCM Website Terms & Conditions

This policy states the terms and conditions for the use of the Digital Cinema Media Website.

Cookies Policy

This policy states the use of cookies in regards to the Digital Cinema Media Website.

Sales FAQ

Read frequently asked questions about cinema advertising and quickly find the information you need.