Sustainability
Greening DCM
Always Looking Forward, Greening DCM is about ensuring our business is the best seat in media from a sustainable perspective for our employees and our brand partners.
Cinema is the best medium for brands to communicate complex messages, therefore the best media to communicate sustainability strategies.
Going digital in 2008 revolutionised cinema advertising and dramatically reduced DCM’s carbon footprint, beginning our journey to a more sustainable future, continuing to provide the best, and most sustainable, seat in media.
DCM is about ensuring our entire business is as sustainable as possible for our brand partners.
Why is DCM a sustainability champion
In 2021 DCM joined the Advertising Association’s response to the climate emergency - Ad Net Zero. DCM is one of the most sustainable media owners in the UK with our Scope 1 & 2 accounting for <1% of our carbon footprint.
We are now working with Zero Bees to continue to understand and improve our environmental impact, internally and externally, are always looking at ways to ensure our medium is as sustainable as possible. Our creative team DCM Studios endeavour to run lean creative shoots with initiatives in places to reduce carbon footprint of these shoots.
Externally we are working closely with our landlords in London and Manchester, our suppliers, and our cinema partners, to understand and help them become more environmentally sustainable.