Planning

Introduction

How to Buy

We’ve created a range of buying routes to help you plan your cinema campaign and effectively engage your target audiences.

As well as being able to plan and buy cinema campaigns by film, by showing, by audience or by cinema, we’ve created these routes to help you align with key genres, categories and broad cinema audiences throughout the year.

The film may be the main event, but it’s the overall experience that makes cinema an advertising medium like no other. Through our digital cinema portfolio you can engage cinemagoers at every stage of the cinema experience to ensure your campaign stays with cinemagoers before, during and after their trip to the movies. Be it in foyer, online, on their smartphones or on the big screen, all of these touchpoints add scale and frequency to your campaign.

You can read more about our Buying Routes below or navigate our Campaign Planner:

THE PLAYLIST STRUCTURE

ON THE BIG SCREEN, OUR AVERAGE PLAYLIST LENGTH IS 11 MINUTES WITH A NUMBER OF DIFFERENT POSITIONS AVAILABLE:

1.

DCM Opening Ident

2.

Brand Ads

3.

Bronze Spot

The Bronze Spot offers a premium fixed position at the very end of the main ad reel just before the closing DCM ident.

4.

DCM Closing Ident

5.

Silver Spot

This 60” spot offers standout outside the main ad reel when the cinema audience is completely settled, engaged and ready for the unique cinema experience, offering increased brand association to the film content. The Silver Spot offers the perfect opportunity to be up close to the main event if your brand has an affiliation with the main feature.

6.

Film Trailers

7.

Gold Spot

The Gold Spot is the last 60” commercial message after the trailers and before the main feature. This 60” spot offers standout outside the main ad reel when the cinema audience is completely settled and engaged. The Gold Spot offers the perfect opportunity to be up close to the main event if your brand has an affiliation with the main feature.

8.

Film

While our buying routes are a very popular way for brands to engage with cinemagoers, we can also work with you to create bespoke opportunities. At the DCM Awards this year, the big winners used proximity targeting techniques, hosted preview screenings at our sites, sponsored independent cinema with bespoke content and even created a totally new all-inclusive family ticket.

DCM Campaign Planner

DCM IS COMMITTED TO MAKING CINEMA EASIER TO PLAN AND BUY.

As well as creating its own DCM Planner, DCM has also worked with CARIA, the media and creative campaign service, to improve the cinema media buying process for agencies. The DCM Campaign Planner, our work on Coverage & Frequency and CARIA all aim to provide our customers with a more streamlined service, while ensuring cinema is aligned with other AV media channels.

Build and buy your cinema campaign with our DCM Campaign Planner.

DCM Campaign Planner

Fast Facts

172M

total cinema admissions

78%

of the UK population are cinemagoers

2.6M

average weekly admissions

2,988

DCM screens

92%

are seated before anything
is shown

11MINS

Average ad reel length

£1.2BN

UK box office receipts

85%

cinemagoers think it’s
a different ad

You can read more about our Buying Routes below or navigate our Campaign Planner: