Cinema is a critical component within the wider media plan and can deliver value in ways other media channels can’t as effectively. These are the moments where we believe you should START WITH CINEMA.
This was the theme of the morning at our Upfronts Cinema Media Showcase hosted on 6 July at Odeon Luxe Leicester Square. We were joined by industry experts Chetan Murthy, Chief Strategy Officer at Bountiful Cow; Dan Plant, Chief Strategy Officer at Starcom and Vicky Fox FIPA, Chief Planning Officer at OMD UK for a panel discussion hosted by Matthew Hook of Hook Strategy, as well as Neil Marshall, Head of Theatrical Distribution and Local Acquisition at Warner Bros., for an exclusive Q&A with DCM's CEO Karen Stacey. Download the morning's deck here.