What’s the ROI on cinema advertising?
Cinema delivers a return of £2.56 for every £1 invested, according to Thinkbox, GroupM and Ebiquity’s Profit Ability 2 study.
And it gets even stronger when viewed through the lens of attention. The ‘Maximising Profit Through Attention’ report from Lumen and Ebiquity found that cinema generates an average of £102 in incremental profit per 1,000 impressions, driven by 21,610 attentive sessions. That's the power of limited distraction!
Why cinema performs
Cinema isn’t just for brand building. It delivers measurable financial results in the short-term too. Brands that bring cinema into their AV mix aren’t just telling great stories, they’re driving real sales, as well as setting themselves up for long-term growth.
Planning for ROI
Good ROI starts with good planning. And cinema makes it easy:
- Granular data and admissions forecasting
- Daily performance updates
- Tools like Cinemapper for regional targeting
- Short-term sales activation & long-term brand metrics
- Built-in measurement pathways: brand tracking, econometrics, incrementality