Creative Case Studies
5 Wrigleys - Cobalt 3D
Category:
Campaign Objective:
Wrigleys ads 3rd dimension so cinemagoers can experience what it feels like to chew 5 gum
How it feels to chew 5 gum
Wrigleys is the latest advertisers to take advantage of the 3D to better connect with cinemagoers. The 30" creative shows a man taking a fast ride through tubes and turbines to demonstrate what it feels like to chew 5 gum.
Targeting national cinemagoers the ad was aired with Alice in Wonderland 3D as part of a film specific package.
To further amplify on-screen activity Wrigleys gum was also sampled to trendy young adults between the ages of 18-24 years old at Cineworld sites nationwide.
| 331,530 | 205,645 | 40% |
| Cinemagoers experienced the sampling campaign | Samples given out by brand ambassadors |
Of cinemgoers were already aware of the product |
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| CLIENT | WRIGLEY |
| CREATIVE AGENCY |
AMV |
| MEDIA AGENCY | ZENITH OPTIMEDIA |
| CAMPAIGN DATES |
05 MARCH 2010 – 18 MARCH 2010 |
| CINEMA CAMPAIGN |
FILM PACKAGE |
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