The aim of the ‘Happy Habitat’ campaign was to raise the brand’s profile and consideration of its product range. The campaign looked to inspire customers in the process of either updating a whole room or adding touches of seasonal style with the breadth of Habitat’s range to create their own personal “habitat”. Demonstrating its wide-ranging product offering, Habitat wanted to show that they have something for every home.
Plan
With the aims of driving direct impact, capturing attention and pushing likeability amongst the target audience, Habitat selected an ABC1 Adult AGP giving the campaign access to titles including Doctor Strange in the Multiverse of Madness, Top Gun: Maverick and Jurassic World Dominion.
Results
Cinema was crucial in enhancing the campaign’s overall impact, helping to maximise impact across the KPIs.
+23%
increase in awareness of recent advertising by Habitat amongst cinemagoers exposed to the ad
+42%
increase in those ‘extremely likely’ to consider shopping at Habitat, with just under 60% saying they would consider shopping there
+43%
uplift in perceptions that Habitat is ‘good value for money’
+22%
uplift in perceptions that Habitat ‘has quality products and great design’
