2025 saw the launch of 'Life Delivered’ as a new brand platform for Ocado. At its heart it demonstrates that Ocado understands that life has its difficulties but that you can rely on Ocado to deliver exactly what you want, when they say they will. Cinema was included as a way of driving incremental reach amongst the key 35+ audience. Cinema also allowed Ocado to showcase a longer 60” creative within an attentive environment, ensuring maximum impact. Whilst looking to drive reach of the campaign, Ocado also focused on driving relatability and to convert this into higher levels of consideration.
Plan
To ensure maximum reach amongst the key audience, Ocado bought into a HP+CH, ABC1 and AGP titles, giving them access to a range of films. The campaign ran alongside a wider AV campaign, with cinema providing the highest level of attention across all chosen medias – helping to drive home key campaign messaging.
Results
Exposure to Ocado’s ‘Life Delivered’ ad in cinema led to significant impact across a range of key campaign targets.
+27%
increase in those ‘very likely’ to consider Ocado vs. those not exposed in cinema
+38%
uplift in perception with those exposed via cinema agreeing that ‘Ocado is a brand for me’
