Hillarys, the UK’s leading supplier and manufacturer of bespoke window dressings, launched an innovative brand campaign to highlight the importance of expert advice and service when it comes to window dressing. Their creative copy followed the story of a delightful owl character, whimsically guiding viewers to the benefits of tailored expertise. Voiced by Jennifer Saunders, the campaign was set to charm audiences across various media platforms.
In an effort to extend & maximise incremental reach during the campaign, Hillarys leveraged the power of cinema to enhance attention and engagement. The brand wanted to feature alongside films that aligned with their target audience as well as attracting new audiences to the brand who in the past might’ve disregarded the in-home service. Hillarys bought into a Premium AGP across Feb – Mar 24, giving them access to films such as Bob Marley: One Love, The Iron Claw and Wicked Little Letters, in addition to a film pack in Dune: Part 2, a film that was predominantly ABC1 (c.70%).
Exposure to the ad in the cinema significantly enhanced Hillarys’ KPIs.
uplift in awareness and consideration, respectively, amongst those exposed to the ad in cinema
increase in perception that Hillarys ‘is well known for doing what it does’
increase in trust in Hillarys amongst those exposed to the ad in cinema
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