Having not used cinema for a couple of years, Ferrero Rocher wanted to re-engage with cinema post-pandemic. Given cinema’s ability to engage premium audiences, it felt the ideal fit with the brands high-quality positioning. Key aims of the campaign was to drive awareness and reinforce the brand’s relevance with consumers during celebratory moments.
Plan
With a strong slate of titles releasing in cinemas across the winter, Ferrero Rocher bought a HFSS AGP to maximise reach of its target adult audience as part of a multi-media mix alongside TV, BVOD, social, and online video.
The Ferrero Rocher ad featured in the reel ahead of titles including Spencer, Ghostbusters: Afterlife, King Richard and House of Gucci
Results
Ferrero Rocher’s cinema campaign was a success with exposure to the ad on the big screen delivering significant uplifts across a range of metrics.
+114%
increase in awareness of recent Ferrero Rocher advertising, amongst those exposed to the ad in the Cinema.
+12%
average uplift across all key campaign perceptions vs. control sample.
