Whilst being an already salient brand, Go.Compare wanted to shift the focus to enhancing brand consideration with a new creative launch. Typically running only in linear TV, Go Compare wanted to expand its media mix to drive short-term conversions and ROI.
Plan
Cinema was identified as a powerful channel to build new memory anchors, so Go.Compare launched the 'Feel the Tache' campaign on Boxing Day, strategically aligning itself alongside ABC1 skewing film releases during the Q1 2025 awards season. The campaign also ran across TV, BVOD, SVOD, OOH, and YouTube to ensure the campaign would be unmissable at launch.
Results
Cinema successfully contributed to both brand building and tangible performance for Go.Compare.
+23%
increase in ad recall vs. the previous year's campaign, driven by adding cinema to the media mix.
Over 1 in 3
consider Go.Compare among their first choices for a price comparison website, +2% YoY.
£5 ROI
making cinema one of the top-performing media channels while proving its effectiveness for performance and brand building.
