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KFC (2023)

It's Finger Lickin' Good

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Background 

KFC wanted to stand out in the industry against competitors as the number one place to get great tasting chicken and ultimately drive consideration and purchase.

To achieve this, KFC knew cinema would be key for showcasing the new 30” creative in a premium visual environment to drive quality and taste credentials with an engaged young audience.

Plan

KFC bought into an HFSS AGP in addition to several film packs from running from June – September 2023, giving them access to films such as Strays, Mission Impossible Dead Reckoning Part One, The Flash, Asteroid City, Oppenheimer and Indiana Jones and the Dial of Destiny.

Results

Cinema delivered significant uplifts across KFC’s core metrics.

+64%

recalled seeing the campaign previously, surpassing benchmarks
+159%

uplift in 'extremely likely' consideration amongst young adults exposed to the ad in cinema
+60%

uplift in improved impressions of KFC and 11% higher agreement that 'KFC has the best chicken'
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