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Range Rover

Velocity Blue

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Background

Range Rover aimed to reach affluent 35+ adults in a high impact and premium environment with the intention to increase brand awareness and affinity. 

Plan

Range Rover cherry-picked multiple films that would index strongly towards ABC1 adults, buying a range of Gold & Silver positions in: Thunderbolts*, The Phoenician Scheme, The Accountant 2, The Ballad of Wallis Island and Sinners. Cinema ran alongside a wider campaign that included TV, BVOD, Social, YouTube, Online & Press.

Results

Cinema played a vital role in driving significant uplifts across impressions, perceptions and intent on purchasing a Range Rover Sport. Just under 1 in 5 test respondents agreed they are intending on purchasing a Range Rover Sport.

+25%

uplift in improved impressions
+28%

uplift in consideration
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