Capital One - Credit Done Right

Sector Finance
Target Audience 20-54 Adults
Package AGP
Media Agency the7stars
Duration 40"


  • Capital One wanted to leverage its 40” creative in a high impact environment to maximise its impact on key brand metrics and drive cut through of its new ‘that’s credit done right’ positioning.
  • Cinema was also included on the plan to help drive quality and trustworthiness perceptions of the brand. With research having shown that the audience perception of cinema as a premium environment can transfer to the brands advertising on the big screen, Capital One wanted to harness this to build positive brand perceptions and further consideration.


  • With a strong slate of titles releasing in cinemas across the summer, Capital One bought an AGP to maximise reach of its target audience as part of a multi-media mix alongside BVOD, social, online video, outdoor and radio.
  • Capital One’s ad featured in the reel ahead of titles including Shang Chi And The Legend Of The Ten Rings, Candyman, Free Guy, Jungle Cruise and Space Jam: A New Legacy.
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