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DCM hosts inaugural Carat Connect Cinema Session

As part of a new initiative launched by Carat, Digital Cinema Media (DCM) and Media-Link presented to a group of 60 people at Carat Manchester last week about the unique value of cinema media in today’s cross-media landscape.

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Box Office: Deadpool sets his sights on Iron Man

The Weekend Round-up 

It’s a bona fide sensation and Deadpool is making a play to be the biggest superhero film outside of The Avengers and The Dark Knight films. After adding £5.7m on its second weekend, it is now up to a terrific £25.9m, and at some point this week will overtake X-Men: Days OF Future Past’s final total of £27.3m.  Read more

Target a female audience in 2016

2016 is one of the strongest and most diverse years for female targeted films. The variety is incredible, with top titles including Ghostbusters, Alice Through The Looking Glass, Bridget Jones's Diary and Girl On The Train among many others. 

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Box Office: Deadpool has the X-factor

The Weekend Round-up

Last Valentine’s it was Fifty Shades Of Grey dominating the box office and this year, it’s the turn of Deadpool. The Ryan Reynolds starring superhero tale opened with a spectacular £13.7m, which included £3.8m in previews. The character of Deadpool previously appeared in X-Men Origins: Wolverine, and that film also opened on a Wednesday and only grossed £6.7m it its first five days. Deadpool’s Friday to Sunday total of £10m is also the comfortably the biggest opening weekend for any X-Men film, easily besting Days Of Future Past’s £7.6m in 2014. Read more

DCM ident hacked by The Aliens in E4 takeover

Digital Cinema Media’s (DCM) ident was taken over by The Aliens last weekend, as E4 launched an exhilarating and disruptive cinema campaign to promote the release of its upcoming 6-part original comedy drama. 

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Box Office: Goosebumps books in to the top spot

The Weekend Round-up 

Family friendly Jack Black scare-fest, Goosebumps, opened in the top spot with £2.7m. Its Friday to Sunday total of £1.7m would have been enough for second, behind Dad’s Army, but the £1m it banked from previews last weekend was enough to see it chart above the geriatric soldiers. Read more

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