Cinemagoers are being given the chance to save even more money off their holidays courtesy of British Airways and a deal it has struck with Digital Cinema Media (DCM), the cinema advertiser.
The month long promotion will see large discounts off flights offered to those that go and see a movie. An ad voiced by Michael Sheen will direct those watching to go to a special website at www.ba.com/cinema that will offer an additional discount for cinemagoers on current BA prices for holidays including flights, hotels and cars. Read more
Digital Cinema Media (DCM), the market leader in UK cinema is expanding its digital capabilities with the news that every DCM multiplex cinema will have a digital/3D screen by the end of the year, half of its estate converted by 2010 and every screen in digital format by the end of 2011.
To support this rapid expansion DCM is offering sought after deals to advertisers wanting to take advantage of cinemas current resurgence in popularity. Its new digital package offers advertisers access to its entire national network of screens and significantly reduced production costs and lead times.Digital screens carry higher grossing 3D films so provide a premium offering over traditional screens and generally carry a higher capacity. Read more
CAT Footwear, the shoe retailer is to launch a high profile cinema campaign through Digital Cinema Media (DCM).
Launching on 2nd October the ‘Earthmovers’ campaign will run in cinemas nationally through to the 19th November. Read more
Volkswagen is launching Polo’s Timeless Film Festival, offering cinemagoers the chance to take a friend to see their favourite film at the cinema for free.
The Festival will be supported by a cinema ad campaign, created by advertising agency DDB London. The ad promotes VW’s latest Polo model and engages 35-55 year old women by tapping into their favourite films and leisure time. Read more
The one week push is part of an ongoing campaign to raise awareness of the Barry M make-up brand and sees it use the specific film – Fame – to target its key audience of 16 to 24-year-old females. It will be backed by TV and online advertising.
The 30-second commercial shows a rock chick model walking towards the audience carrying an electric guitar. As she performs the first chord she is surrounded by ribbons of colour, whilst her make-up continuously changes, demonstrating Barry M’s 400-plus palette of cosmetics. The camera pans in to a close up of the model’s eye make-up before a voice-over intones: “Barry M. Wake up your make-up.” Read more
2008 has seen FMCG brands divert more marketing budget towards cinema advertising, with a focus on sampling campaigns in the cinema foyer, notes the UK’s leading cinema advertising company, Digital Cinema Media.
Recent figures released by Nielsen Media Research reveal that FMCG ad spend on cinema in July 2008 was up a massive 73% year-on-year, whilst FMCG ad spend on other media such as TV remained flat. Ben & Jerrys ice cream, Kelloggs Special K and Cadburys Dairy Milk are among the biggest spending FMCG advertisers on cinema. Read more
PlayStation is not a new brand to cinema, however this multi million pound deal is their biggest investment in the medium so far. Cinema was chosen as the lead broadcast medium due to its ability to deliver against the lucrative 16-34 year target audience and provide a unique environment in which an audio-visual message can be backed up with face-to-face dialogue and delivered to a targeted audience.
The cinema Silver Spot is exhibited nationally with all cinema releases across major circuits including ODEON and Cineworld. Positioned directly before the trailers, the Silver Spot has provided PlayStation with a platform which will feature creative produced specifically for cinema. Read more
Digital Cinema Media, the cinema advertising specialist, is to sponsor The Times BFI London Film Festival.
The deal with the BFI sees Digital Cinema Media take the role of an official media partner of the 53rd festival, which runs in October. Read more
Cinema is bucking the economic gloom in 2009 and with 2010 looking to continue in this trend, Digital Cinema Media (DCM) the market leader in UK cinema advertising is showcasing what's in store and what innovations cinemagoers can look forward to over the next year.
Taking place on the morning of Tuesday 15th September, the event chaired by Unilever’s UK & Ireland’s communications and buying manager Richard Brook, will reveal the bigger picture of cinema in the film and media industry. Read more
Look , the glossy high street fashion and celebrity weekly magazine, is to hook into its core audience of 15-34 year old women through its first ever cinema advertising campaign.
Launching this week, the highly targeted ads will run exclusively before high profile female-focussed films The Ugly Truth and Nine. Read more
Latest figures from the Cinema Advertising Association show that current cinema admissions for 2009 are the strongest in over seven years. Admissions over the first half of 2009 currently stand at 83,459,465, representing the most successful initial six month period since 2002.
In comparison, 2002 holds the current first 6 month cinema admissions record at 87,712,069, which was assisted by movie releases such as Spider-Man, Monsters Inc, and Star Wars Episode Two: Attack of the Clones. Read more
Today, Digital Cinema Media (DCM) has announced that Virgin Media has renewed its contract for the second year running, in a year long seven-figure deal. The partnership will help to promote Virgin Media Shorts - a short film competition for Britain’s undiscovered film talent - in independent cinemas around the UK.
Starting in September, Virgin Media will showcase the 12 short-listed films to cinema goers at over 200 cinema screens across the UK. The Grand Prize winner of the competition will be given nationwide exposure through the screenings, as well as receiving up to £30,000 worth of funding towards their next short film, working with the UK Film Council and Virgin Media. Read more
