Latest Cinema Advertising Association (CAA) research has revealed the medium’s lasting connection with consumers. The third annual Film Audience Measurement and Evaluation (FAME) study, which investigates the opinions of UK cinemagoers, has found that the medium leads other channels in terms of the ‘talkability’ of advertising.
The survey discovered that visual media is leading the way in creating advertising which gets people talking, and within this cinema comes out on top. With 46 per cent, cinema has the edge over TV advertising (43 per cent) in terms of talkability of advertising for cinemagoers. Both media share a massive lead in terms of impact over outdoor, newspapers, internet and radio*. The research found that among younger cinema audiences, this figure rose still further, with three out of five 15-19 year olds agreeing they are likely to talk about cinema commercials. Read more
Family-friendly resort, Butlins, has teamed up with Digital Cinema Media and ODEON to sponsor 'ODEON Kids’ in 2009. Butlins has previously run on-screen campaigns in cinema, but this is their first foray into cinema sponsorship.
The sponsorship will see Butlins run a 7-minute film within a solus ad reel prior to ODEON Kids screenings, which take place on weekends and school holidays at 86 venues nationwide. The sponsorship will be supported and amplified with advertisements in the ODEON magazine, the ODEON website and email newsletters. Read more
Kylie writhing around on a red velvet rodeo bull in a 2001 spot for Agent Provocateur was voted the UK's ultimate cult cinema ad in our online poll carried out in December.
The ad, titled 'Proof', starring the diminutive Aussie songstress clad in black lingerie beat off competition from the likes of Orange, Maxell Tapes, Guinness and Sony to take the accolade. Read more
Remember when Diet Coke introduced a new reason for women to take breaks with its cheeky ad featuring a muscle-bound construction worker? Or when Kylie Minogue mesmerised the nation’s men in her risqué Agent Provocateur rodeo feature? Or even more recently when the Orange ads came to the silver screen and entertained the audience while reminding people to switch off their mobile phones?
Today Digital Cinema Media (DCM), the market leader in cinema advertising launches an online campaign to uncover the UK’s favourite cult cinema ad. Memorable ads that have greeted cinemagoers over the last four decades are being rated by the public to identify the nation’s ultimate iconic cinema advert. Read more
Digital Cinema Media (DCM), the market leader in cinema advertising, is pleased to announce today the appointment of Martin Bowley as Managing Director. His new position will take effect from 1 February 2009.
Martin will be joining the company from PlayPhone, where he headed up the mobile digital entertainment company as CEO and was responsible for driving the firm’s expansion into new and emerging markets. Martin has a wealth of senior executive experience in the media and communications sector which will be relevant and important to drive business forward at the newly formed DCM, a joint venture between leading cinema brands Cineworld and ODEON. Read more
Digital Cinema Media (DCM), the market leader in cinema advertising, today launches its new on-screen ident. The ident aims to have a completely fresh new look and uses a brightly coloured shutter mechanic to combine well known film clips along with moving illustrations and emotive images of cinema-goers. The production also includes an original music score.
The visuals top and tail the ad reel at 20” and 10” respectively and have been designed to be flexible and easily updatable to communicate and reflect DCM’s commitment to innovation and creativity as well as representing the dynamic nature of the film industry. They will also form the focal point of DCM’s new brand communications with the on-screen images, illustrations and shuttering systems being integrated into all print and on-line communications. Read more
Advertising space around the opening week of Bond film Quantum of Solace sold out an incredible 20 weeks in advance. Proving the iconic secret agent can still charm his way to the top, advertisers snapped up space through Digital Cinema Media around the release’s first week further in advance than any other film in history.
The opening week of Quantum of Solace was booked up by a plethora of well-known brands by the start of July 2008, just beating the rush that Sex and the City generated amongst advertisers. Other films that have had a similar effect are the Harry Potter films and the Bridget Jones series. Read more
Digital Cinema Media (DCM), the market leader in cinema advertising, today announces its brand identity. This includes unveiling the company’s logo which has been designed to reflect DCM’s commitment to innovative and cutting-edge cinema advertising opportunities.
DCM, a joint venture between leading cinema circuits Cineworld and ODEON, recently acquired the core cinema advertising assets from ITV’s Carlton Screen Advertising. As market leader, DCM feels an inherent responsibility to grow the cinema market. The company is focused on constantly challenging and evolving the opportunity the cinema space offers brand owners, which is only set to increase alongside the digital age. Read more
