May Cinema admissions have seen a marked 24% increase on the same period last year, boosted by blockbuster features such as the latest in the cult series Star Trek and Twentieth Century Fox hit X-Men Origins: Wolverine.
According to the latest figures by the Cinema Advertising Association, the films have proved so popular that audience figures totalled 15,775,945 - making May 2009 admissions the highest on record since 1969. Read more
The COI has done a deal with the UK’s largest cinema advertiser Digital Cinema Media (DCM) to launch the Knife Crime Superhero Film Season, part of the ‘It doesn’t have to happen’ Home Office anti-knife crime campaign aimed at tackling the serious national issue.
The film season is offering kids aged between 10 and 16 the chance to watch one of three blockbuster films for free at one of 18 Cineworld sites across the UK over the Easter Holidays. Read more
Latest Cinema Advertising Association figures show cinema admissions are going from strength-to-strength, with 13.8million cinemagoers heading to the screens in April alone. This marks a year-on-year increase of 40.8%, and ranks as the strongest April for cinema admissions since 2004.
Overall, cinema admissions for 2009 stand at 55.2m to date, a 14.2 % increase on the same period in 2008. Monsters vs Aliens, which was released on 520 screens and in 3D on over a quarter of these, was the top film in cinemas in April generating over £17.3m to date has generated £17.3m in April alone, nearly one and a half times the gross for the second most successful film of the month. That spot was taken by Fast and Furious, the fourth in the extreme racing franchise, which took £12.4m. 17 Again, starring Zac Efron, stood as the third highest-grossing film of the month, taking £9.6m. Read more
Woolworths, the recently re-launched online retailer has booked a cinema advertising campaign through Digital Cinema Media (DCM), the market leader in UK cinema advertising.
Targeting Woolworth’s key family audience, the campaign started on 11th July and running for six months will see the online store sponsoring Cineworld’s ‘Movies for Juniors’, the exhibitors Saturday morning kids club. Read more
Bluepod Media has been reappointed as Digital Cinema Media’s (DCM) Bluetooth supplier and will immediately set about installing the technology into all ODEON cinemas over the next two months. Going forward DCM plan to roll this out to other cinema chains in the second half of the year, taking advantage of the fact that 65% of cinemagoers aged 15-24 say that they would download something for free to their mobile (FAME 2009 research).
Louise Trinder, DCM Creative Solutions Director says: “An integral part of DCM's digital strategy is to ensure Bluetooth is available across all DCM cinemas nationwide to provide advertisers with the opportunity to complement screentime with marketing communications direct to the cinemagoers handset.” Exclusive content, promotions, bar codes, vouchers, WAP links and games can all be delivered in the unique cinema environment. Read more
Honda is to launch a cinema advertising campaign in support of its new environmentally friendly Honda Insight.
The cinema ad, created by Wieden and Kennedy will appear on approximately 2,500 cinema screens across the country through an exclusive deal with cinema advertiser DCM. The £1.3m deal will build awareness of the new Insight model amongst its target upmarket audience, but also promote the car as an affordable and environmentally friendly mode of transport. Read more
Digital Cinema Media (DCM) the cinema advertiser has won the contract to manage the Bradford National Media Museum, taking over the running of the site from rivals Pearl & Dean.
The site which has an IMAX screen showing the latest 3D films is part of the NMSI Museums Group which also includes the Science Museum in London. Read more
The momentum of the Glass and a Half Full Productions ‘Eyebrows’ campaign continues this weekend as Drum and PHD launch a groundbreaking new interactive version of the famous film in cinemas.
The Eyebrow campaign has been a phenomenal success. Since it first aired in January it has reached approx 50m people on TV and has been viewed almost 6m times online, not to mention the thousands of people that have taken part in “Jivebrow”, Glass and a Half Full’s online Eyebrow dancing event. Now there will be a new way for cinema goers to get involved. Read more
Latest Cinema Advertising Association (CAA) research has revealed the medium’s lasting connection with consumers. The third annual Film Audience Measurement and Evaluation (FAME) study, which investigates the opinions of UK cinemagoers, has found that the medium leads other channels in terms of the ‘talkability’ of advertising.
The survey discovered that visual media is leading the way in creating advertising which gets people talking, and within this cinema comes out on top. With 46 per cent, cinema has the edge over TV advertising (43 per cent) in terms of talkability of advertising for cinemagoers. Both media share a massive lead in terms of impact over outdoor, newspapers, internet and radio*. The research found that among younger cinema audiences, this figure rose still further, with three out of five 15-19 year olds agreeing they are likely to talk about cinema commercials. Read more
Family-friendly resort, Butlins, has teamed up with Digital Cinema Media and ODEON to sponsor 'ODEON Kids’ in 2009. Butlins has previously run on-screen campaigns in cinema, but this is their first foray into cinema sponsorship.
The sponsorship will see Butlins run a 7-minute film within a solus ad reel prior to ODEON Kids screenings, which take place on weekends and school holidays at 86 venues nationwide. The sponsorship will be supported and amplified with advertisements in the ODEON magazine, the ODEON website and email newsletters. Read more
Kylie writhing around on a red velvet rodeo bull in a 2001 spot for Agent Provocateur was voted the UK's ultimate cult cinema ad in our online poll carried out in December.
The ad, titled 'Proof', starring the diminutive Aussie songstress clad in black lingerie beat off competition from the likes of Orange, Maxell Tapes, Guinness and Sony to take the accolade. Read more
Remember when Diet Coke introduced a new reason for women to take breaks with its cheeky ad featuring a muscle-bound construction worker? Or when Kylie Minogue mesmerised the nation’s men in her risqué Agent Provocateur rodeo feature? Or even more recently when the Orange ads came to the silver screen and entertained the audience while reminding people to switch off their mobile phones?
Today Digital Cinema Media (DCM), the market leader in cinema advertising launches an online campaign to uncover the UK’s favourite cult cinema ad. Memorable ads that have greeted cinemagoers over the last four decades are being rated by the public to identify the nation’s ultimate iconic cinema advert. Read more
