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DCM unveils its brand new ident

Digital Cinema Media (DCM), the market leader in cinema advertising, today launches its new on-screen ident. The ident aims to have a completely fresh new look and uses a brightly coloured shutter mechanic to combine well known film clips along with moving illustrations and emotive images of cinema-goers.  The production also includes an original music score.

The visuals top and tail the ad reel at 20” and 10” respectively and have been designed to be flexible and easily updatable to communicate and reflect DCM’s commitment to innovation and creativity as well as representing the dynamic nature of the film industry.  They will also form the focal point of DCM’s new brand communications with the on-screen images, illustrations and shuttering systems being integrated into all print and on-line communications. Read more

Digital Cinema Media Announces Brands Tapping Into Bond’s Magic

Advertising space around the opening week of Bond film Quantum of Solace sold out an incredible 20 weeks in advance.  Proving the iconic secret agent can still charm his way to the top, advertisers snapped up space through Digital Cinema Media around the release’s first week further in advance than any other film in history.

The opening week of Quantum of Solace was booked up by a plethora of well-known brands by the start of July 2008, just beating the rush that Sex and the City generated amongst advertisers.  Other films that have had a similar effect are the Harry Potter films and the Bridget Jones series. Read more

Now Showing… DCM

Digital Cinema Media (DCM), the market leader in cinema advertising, today announces its brand identity.  This includes unveiling the company’s logo which has been designed to reflect DCM’s commitment to innovative and cutting-edge cinema advertising opportunities.

DCM, a joint venture between leading cinema circuits Cineworld and ODEON, recently acquired the core cinema advertising assets from ITV’s Carlton Screen Advertising. As market leader, DCM feels an inherent responsibility to grow the cinema market.  The company is focused on constantly challenging and evolving the opportunity the cinema space offers brand owners, which is only set to increase alongside the digital age. Read more

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