Latest Cinema Advertising Association (CAA) figures show cinema admissions are continuing to climb, with an impressive 14.5 million cinemagoers heading to the big screen in March alone. The new figure marks a massive year-on-year increase of 21.7 per cent and ranks the month as the strongest March for cinema admissions in over 10 years. To date, the overall cinema admissions for 2010 stand at 44 million, a 6.2 per cent increase on the same period in 2009. 2009 proved to be the second most successful year for cinema ever.
Tim Burton’s 3D remake of Alice in Wonderland was the UK’s number one cinema release for March. Stealing the top spot, it took £36.3 million in March alone; over four times the figure taken by the second most successful film of the month, Shutter Island. Starring Leonardo Dicaprio and directed by Martin Scorsese, the psychological mystery-thriller took £8.3m in March, positioning it at number two in the box office chart for the month. Gunning its way up the chart is Paul Greengrass’ army thriller, Green Zone. Featuring Matt Damon, the film took £5.2m. Read more
The release of the romantic drama 'Dear John' helped Grolsch's first cinema campaign in five years deliver more than 884,163 impacts last weekend, according to estimated figures from Digital Cinema Media.
The Grolsch ad, which was created by The Leith Agency, shows the distinctive Grolsch bottle twirling around to the Jazz classic tune 'It Don't Mean a Thing (If It Ain't Got That Swing)'. Read more
Despite a solid hold of -36% last weekend for Clash of the Titans, it was knocked from the top spot by new opener Dear John, the romantic drama starring Amanda Seyfried and Channing Tatum. As in the US, it has out-performed titles in its genre, grossing almost £2m including previews. It beat the opening weekends of recent female drama Remember Me (£987K) and 2009's Time Travellers's Wife (£1.4m).
The best result this weekend came from How to Train Your Dragon, dropping just -8%, bringing its cume to date to over £13m after its third weekend. Read more
Brands including Diet Coke, Cadbury, Kellogg and Max Factor are investing in cinema advertising around new release Sex and the City 2.
The popularity of the Sex and the City franchise has attracted several brands to cinema advertising for the first time. Read more
The blockbuster releases of 'Clash of The Titans' and 'Kick-Ass' helped deliver at least one million impacts over the weekend for an African-themed football ad from sports brand Puma.
The Puma ad, created by the New York and Stockholm-based creative agency Syrup, ran in a campaign that was planned and bought by Publicis media agency ZenithOptimedia. Read more
Clash Of The Titans triumphed in the box office at the weekend, staking its claim to the top with an impressive three-day gross of £5.7m. This secured it the second-biggest opening in 2010 so far – behind Alice In Wonderland’s £10.6m – and also saw it outperform its US debut.
The mythical epic, starring Sam Worthington and Liam Neeson, leads fellow newcomers, How To Train Your Dragon and Kick-Ass, in at two and three. How To Train Your Dragon opened with £4.8m, beating Paramount’s previous animated 3D release Monsters vs Aliens, which debuted on £4.3m last year, while Kick-Ass had a flying start, grossing £3.9m. Read more
Nanny McPhee landed at the top of the box office rankings at the weekend with a bang. Stealing Alice in Wonderland’s three-week box office crown, Nanny McPhee and the Big Bang, starring Emma Thompson, took £2.6m. The original Nanny McPhee film grossed £16.5m.
Meanwhile, The Blind Side opened at the weekend, scoring an impressive £1.3m. The US drama-sports film, featuring a multi-award-winning performance by Sandra Bullock, has achieved the second-best opening weekend result for a sports drama in the past five years, beaten only by Rocky Balboa. British urban youth movie Shank put in an unexpectedly strong performance, debuting at nine. Read more
Alice in Wonderland put in another first-class performance, grossing £7.3m in its second weekend in the UK. The Disney and Tim Burton 3D fantasy tale has already topped $200m in North America and more than $420m worldwide. Its success has also contributed to weekend earnings figures up 42% on the same weekend last year.
Alice is now the 10th-best second-weekend grossing film of all time in the UK, just beating Harry Potter and The Chamber of Secrets. After its first two weekends, the film is already the second-top earning Tim Burton film, behind Charlie and the Chocolate Factory. Read more
Alice in Wonderland continued her reign as queen of the box office at the weekend. Taking more than twice as much as second-placed Bounty Hunter, Alice In Wonderland’s popularity also contributed to box office takings for the top 15 films up an outstanding 71% on the same weekend last year. Gerard Butler and Jennifer Anniston helped Bounty Hunter to its solid debut total of £2.1m.
Meanwhile, comedy drama movie I Love You Philip Morris, starring Jim Carrey and Ewan McGregor, surpassed expectations to gross more than £1m in its opening weekend. Martial arts action comedy film The Spy Next Door, starring Jackie Chan, also got off to a good start, grossing just under £700,000. Read more
Greek mythical epic Clash Of The Titans resolutely held its ground at the top of the box office rankings at the weekend. Despite the sunshine, the movie took nearly £2.5m, beating How to Train Your Dragon at £1.4m. Clash Of The Titans is also on track to become Australian actor Sam Worthington’s second-highest grossing film behind Avatar.
Following a solid weekend performance, family favourite How To Train Your Dragon has now grossed just under £10m. Kick-Ass, meanwhile, also held its position; the comic-book movie, which has been well received by critics, has racked up takings of 7m. Read more
Tim Burton’s version of Lewis Carroll’s captivating tale had a record-breaking weekend, grossing £10.6m in its first three days. It smashed all box office predictions and took £140m worldwide, making it the biggest opening so far this year.
It is also the best debut performance of all time for a 3D movie – James Cameron’s Avatar took only £8.5m during its opening weekend - as well as the top March opening of all time, beating Mr Bean’s 2007 movie by 68%. Read more
Alice In Wonderland 3D will now open nationwide in all cinemas on Friday. Tim Burton’s fresh take on Lewis Carroll’s bewitching tale boasts an all-star cast including Johnny Depp, Helena Bonham Carter, Anne Hathaway and newcomer Mia Wasikowska as Alice.
There are also starring roles for a menagerie of fantastical characters such as the White Rabbit, voiced by Michael Sheen, Alan Rickman’s caterpillar, Matt Lucas as Tweedledum and Tweedledee, and the Cheshire Cat, voiced by Stephen Fry. Read more
