The release of 'Streetdance 3D' helped a Nokia cinema ad campaign deliver an estimated 700,000 impacts last weekend, according to unofficial figures from Digital Cinema Media.
The Nokia ad, created by Wieden & Kennedy and called 'Highway Manifesto', is a 60-second commercial that promotes the introduction of free sat nav facility to all Nokia mobile users. Read more
Britain's home grown, Streetdance 3D took the number one slot last week, grossing £2.5m at the box office and beating Disney's Prince of Persia which came second taking £1.3m.
The movie directed by award winning music video director duo Max and Dania features Britain's Got Talents winning dance group Diversity and tells the story of a group of street dancers who, in order to win a dance competition must team up with ballet students from the Royal Dance School. Read more
This weeks film schedule updates:
The Switch has moved from 12 Nov 2010 to 3rd Sept 2010 Read more
Lingerie brand Triumph is to launch a live show featuring bra-clad models, to promote its range during cinema screenings of 'Sex and the City 2'.
The lingerie brand has created a 60-second ad to be shown before the screening of the movie. During the opening night of screenings on 28 May, models will perform a catwalk in the auditorium, taking off their clothes to reveal Triumph bras and recreating the ad as it appears on-screen. Read more
Ridley-Scott’s latest offering, Robin Hood grossed an impressive £5.8m in its first five days last week, beating their previous best, Gladiator which took just £3.6m in its opening weekend in 2000.
In the US, Robin Hood opened to an estimated $37.1m, beating Gladiator's $34.8m opening weekend and becoming the top ever opening for a medieval-themed picture. Exit polls state that 56% of its audience was male with 63% over 30 years old. Read more
This weeks film schedule updates:
The Rebound has moved from 30-Jul to 23-Jul 2010 Read more
This weeks film schedule updates:
Knight & Day has moved from 16-Jul to 06-Aug 2010 Read more
Four Lions, the debut feature film from controversial comedian Chris Morris grossed an impressive £608K from just 115 screens in its opening weekend.
The satire follows four young Muslim men from Sheffield who decide to become suicide bombers. Chris Morris claims to have spent three years researching this project, speaking to terrorism experts, police, the secret service, imams as well as ordinary Muslims and wrote the script in 2007. Read more
In the US, the remake of Nightmare on Elm Street opened to an estimated $32.9m last weekend, catapulting the film straight to the number one slot in the Box Office charts. The new film has out-grossed the entire runs of the first, second, fifth and seventh Nightmare movies.
Exit polls report that audiences were evenly split between male and female. Sixty percent of audiences were under 24 years old and so weren't even alive when the original hit the cinemas in 1984! Read more
Europe's largest cinema chain, ODEON & UCI Cinemas Group, sped up its digital roll-out this week. The Group already operate 154 digital screens in the UK and plan to invest £35m in this country alone. The move to 100% digital projection is expected to be fully completed before the end of 2011. Other exhibitors such as Cineworld are expected to follow this digital roll-out.
Digital technology delivers significant benefits for consumers, exhibitors and studios delivering a range of benefits such as 3D programming and alternative content (such as opera, sports, ballet and concerts). Digital Cinema Media (DCM) can offer brands greater flexibility in scheduling trailers and advertising, shorter lead times and savings on digital delivery. Read more
Kicking off the Summer Blockbuster season, Iron Man 2 shot to the number one slot grossing a whopping £6.8m in its opening weekend. The sequel has smashed Iron Man’s £5.5m debut weekend back in 2008 and is the most successful Robert Downey Junior film to date.
Iron Man 2 has also beaten the record for the top May bank holiday opening, beating both X-Men 2 which grossed £7.0m and X-Men Wolverine at £6.7m. Read more
Comedy thriller Date Night, starring Tina Fey grossed a solid £1.27m in its opening weekend knocking Clash of the Titans from the top spot in the weekend’s rankings.
How to Train Your Dragon is still doing extremely well, with its income to date hitting £18m in its fourth weekend. 3D continues to prove its worth with over 76 % of people choosing to watch the 3D version over the 2D. Read more
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