The latest film in the Twilight series opens in the UK on Friday, preview figures from last Saturday and Sunday alone totalled £6.3M. In the US and Canada, the film opened last Wednesday and immediately broke the record set by its predecessor taking $30m (£20.1m) from midnight screenings alone, on its opening night.
Never in her wildest dreams could author Stephanie Meyer have predicted the global explosion of her tale of Bella and Edward. As the takings continue to rise for the franchise, currently grossing just under $1billion worldwide, Twilight is enjoying mass hysteria experienced by only a small handful of elite film franchises. Read more
This weeks film schedule updates
The Runaways has moved from 27-Aug 2010 to 10-Sep 2010 Read more
This weeks film schedule updates:
The Tournament has moved from 23-Jul to TBA Read more
This weeks film schedule updates:
Takers has moved from 17-Sep to 01-Oct 2010 Read more
In the US, The Karate Kid kicked its way to the top on its opening weekend grossing an impressive $55.7m. Sony's exit polls indicated 53% of the audience was female, 56% under 25 and 45% parents with kids.
The remake starring Jaden Smith (Will and Jada Smith's son) and Jackie Chan boosted box office sales in the US. According to Entertainment Weekly, the underdog story made box office totals 11 percent higher than this time last year when blockbusters The Hangover and Up were in cinemas. Read more
This weeks film schedule updates:
Buried has moved from 08-Oct to 01-Oct 201o Read more
The second weekend of 'Sex And The City 2' helped Nescafe Gold Blend's cinema campaign deliver an estimated one million impacts, according to figures from Digital Cinema Media today.
The Nescafé ad, made by Interpublic creative agency McCann Erickson, features a man and woman as they interact across the street from their respective balconies. Read more
Digital Cinema Media is the driving force behind digital and 3D cinema advertising, with 607 screens across the UK of which 516 have 3D capabilities.
3D and digital screens are rolling out at a significant rate, with ODEON & UCI Cinemas Group expected to be 100% digital by the end of 2011, and other cinema exhibitors expected to follow suit. Currently there are 663 3D industry screens with DCM representing 78%. Read more
This weeks film schedule updates:
Dinner For Schmucks has moved from 20-Aug to 03-Sep 2010 Read more
The release of 'Sex and The City 2' helped a cinema campaign for Muller Fruit Corner to deliver an estimated 1.3 million impacts, according to figures from Digital Cinema Media.
The ad, which was created by VCCP, is called 'Galloping Cow' and shows a cow being allowed to gallop across the countryside in return for giving Muller Fruit Corner milk to make its yoghurts. Read more
Beauty giant L’Oreal has partnered with Digital Cinema Media to create a bespoke film event which aims 23to give the skincare brand ownership of Mother’s Day.
L’Oreal will sponsor a number of special Mothers Day screenings at 17 Cineworld cinemas around the UK on March 22nd, the first time a brand has tied up with the event. The move by L’Oreal represents a broadening of its marketing capabilities to include cinema, a media that is remaining buoyant. Read more
This weeks film schedule updates:
The Tournament has moved from 09-Jul to 23-Jul 2010 Read more
