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Sex and The City 2 helps Muller cinema ad to 1.3 million impacts

The release of 'Sex and The City 2' helped a cinema campaign for Muller Fruit Corner to deliver an estimated 1.3 million impacts, according to figures from Digital Cinema Media.

The ad, which was created by VCCP, is called 'Galloping Cow' and shows a cow being allowed to gallop across the countryside in return for giving Muller Fruit Corner milk to make its yoghurts. Read more

L'Oreal Ensures Mums Are Worth It With DCM Deal

Beauty giant L’Oreal has partnered with Digital Cinema Media to create a bespoke film event which aims 23to give the skincare brand ownership of Mother’s Day.

L’Oreal will sponsor a number of special Mothers Day screenings at 17 Cineworld cinemas around the UK on March 22nd, the first time a brand has tied up with the event. The move by L’Oreal represents a broadening of its marketing capabilities to include cinema, a media that is remaining buoyant. Read more

Streetdance 3D helps Nokia cinema campaign deliver 700,000 impacts

The release of 'Streetdance 3D' helped a Nokia cinema ad campaign deliver an estimated 700,000 impacts last weekend, according to unofficial figures from Digital Cinema Media.

The Nokia ad, created by Wieden & Kennedy and called 'Highway Manifesto', is a 60-second commercial that promotes the introduction of free sat nav facility to all Nokia mobile users. Read more

Steetdance 3D Hops Into First Place

Britain's home grown, Streetdance 3D took the number one slot last week, grossing £2.5m at the box office and beating Disney's Prince of Persia which came second taking £1.3m.

The movie directed by award winning music video director duo Max and Dania features Britain's Got Talents winning dance group Diversity and tells the story of a group of street dancers who, in order to win a dance competition must team up with ballet students from the Royal Dance School. Read more

Triumph models to strip during 'Sex And The City 2' screenings

Lingerie brand Triumph is to launch a live show featuring bra-clad models, to promote its range during cinema screenings of 'Sex and the City 2'.

The lingerie brand has created a 60-second ad to be shown before the screening of the movie. During the opening night of screenings on 28 May, models will perform a catwalk in the auditorium, taking off their clothes to reveal Triumph bras and recreating the ad as it appears on-screen. Read more

Crowe's Robin Beats Off Gladiator

Ridley-Scott’s latest offering, Robin Hood grossed an impressive £5.8m in its first five days last week, beating their previous best, Gladiator which took just £3.6m in its opening weekend in 2000.

In the US, Robin Hood opened to an estimated $37.1m, beating Gladiator's $34.8m opening weekend and becoming the top ever opening for a medieval-themed picture. Exit polls state that 56% of its audience was male with 63% over 30 years old. Read more

Four Lions Leaps into Top 10

Four Lions, the debut feature film from controversial comedian Chris Morris grossed an impressive £608K from just 115 screens in its opening weekend.

The satire follows four young Muslim men from Sheffield who decide to become suicide bombers. Chris Morris claims to have spent three years researching this project, speaking to terrorism experts, police, the secret service, imams as well as ordinary Muslims and wrote the script in 2007. Read more

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