Resident Evil: Afterlife 3D took the top spot at the UK Box Office last weekend grossing £1.7m. This is by far the biggest opening for the franchise, taking the record from 2007's Resident Evil: Extinction (£932K) perhaps in part to the buzz around the latest film's 3D release.
The horror opened Stateside on the same weekend and stormed straight to the top of the Box Office there too, grossing an estimated $26.7m. This is the seventh best September opening of all time and the highest opening for the franchise. Exit polls indicated the audience was 58% male with 49% being under 25 years old. Read more
This weeks film schedule updates:
London Boulevard has moved from 15-Oct 2010 to 12-Nov 2010 Read more
DCM and Vue Entertainment have signed a 4 year contract commencing 1st January 2011, giving DCM the exclusive rights to sell all of Vue Entertainment's on screen advertising covering all 67 of its state-of-the-art multiplex cinemas in the UK.
DCM was formed two years ago and since then it has pro-actively pursued innovative ways for advertisers to engage with cinema audiences. With the advent of digital and 3D cinema, DCM has identified creative and commercial opportunities such as pre-show content "From the Red Carpet" and integrated advertising campaigns focusing on effective branding and measured delivery. Read more
Grown Ups, the new buddy-comedy starring Adam Sandler and Chris Rock shot straight to the top of the UK Box Office last weekend.
The film, which follows five former school friends who reunite after 30 years at the funeral of their high school basketball coach, took £2m between Friday and Sunday. Read more
Fighting its way to the top spot in its opening weekend was The Expendables which grossed an impressive £3.9m (including previews) in the UK. This marks the biggest opening result ever for both Jason Statham and Sylvester Stallone, beating Rocky Balboa's £3.6m opening. The Expendables has also beaten recent action-flick The A-Team which grossed £3.6m in its opening weekend.
In the US, the story was also about The Expendables which held on to the top spot for the second week in a row. The action film has grossed an estimated $64.9m to date in the States. Fans online have created a wide variety of infographics about the film's actor's fighting prowess, artist Stephen Wildish' bodycount infographic caught our eye: Read more
This weeks film scheudle updates:
Cell 211 has moved from 19-Nov 2010 to TBA 2010 Read more
BT is launching its first cinema advertising campaign in seven years and is using the medium to target specific geographical areas.
The campaign will market BT's Infinity fibre optic broadband offering and will run before films such as Eat, Pray, Love, featuring Julian Roberts, and Will Ferrell's The Other Guys. Read more
This weeks film schedule updates:
Morning Glory has moved from 28-Jan 2011 to 21-Jan 2011 Read more
Veteran action movie The Expendables shot straight to the top of the US box office last weekend taking $35m (£22.4m).
The action-fest from Sly Stallone and his pals was also a top trending topic on Twitter over the weekend. A much-retweeted post is a list of best one-liners from the movie and also the news that Stallone, high on the news that he's achieved his best ever opening at the box office, is already planning a sequel. Here's hoping he'll manage to persuade Steven Seagal and Jean Claude Van Damme this time. Read more
This weeks film schedule updates:
Let Me In has moved from 22-Oct 2010 to 05-Nov 2010 Read more
Toy Story 3 is now the most successful UK release of 2010, its total gross in the UK Box Office climbed to £51.5m this week. Alice in Wonderland slipped down to second place with its total gross in the UK at £42.5m. Both have a way to go before catching up with 2009 release Avatar which has grossed £65.1m since the 1 January this year.
Worldwide Toy Story 3 has surpassed Finding Nemo to become the highest grossing Disney-Pixar film. Mark Kermode from the BBC said Toy Story is now "the best movie trilogy of all time". Read more
This weeks film schedule updates:
Morning Glory has moved from 7-Jan-11 to 28-Jan-11 Read more
