Starting this Friday, Green&Black's will be sponsoring 'Picturehouse Recommends' in Picturehouse cinemas across the country for six months. The campaign developed with Digital Cinema Media (DCM) and Rocket, the communications planning agency, will include on screen advertising and trailer idents as well as free sampling in the foyers and online activity.
The sponsorship of Picturehouse Recommends will focus on nine key films, including The Social Network, Another Year and George Clooney's latest project The American. Read more
Wall Street: Money Never Sleeps, the sequel to Oliver Stone’s 1987 stock-exchange saga Wall Street, opened last Friday in the UK and grossed an impressive £1.8m in its opening weekend.
Starring original cast-members Michael Douglas and Charlie Sheen, and new kids Shia LaBeouf and Carey Mulligan, the film sees Gordon Gekko (Michael Douglas) released from jail after serving eight years for insider dealing and fraud. Faced with a new world, is he a new man? Read more
This weeks film schedule updates:
Iron Cross has moved from 19-Nov 2010 to TBA 2010 Read more
Kellogg's Cornflakes secured 983,574 cinema impacts last weekend for its new ad against films including the new Ryan Reynolds film 'Buried', according to figures from Digital Cinema Media.
The spot, which was created by Leo Burnett, with media planning and buying handled by Carat, shows the sun rising on a waking city and families preparing to eat bowls of cornflakes. Read more
This weeks film schedule updates:
Unstoppable has moved from 26-Nov 2010 to 24-Nov 2010 (Weds opening) Read more
Codemasters, the developer and worldwide publisher of entertainment software is to advertise on cinema for the first time in three years to promote its new Flashpoint game.
The cinema only push, brokered by Digital Cinema Media (DCM) and starting in October will feature three different end trails to highlight the stores in which this game is to go on sale in. Read more
The Other Guys, the latest film from Will Ferrell, spent the second week at the top of the UK Box Office this week, holding off competition from Julia Robert's Eat, Pray, Love and Ben Affleck's heist movie, The Town.
Grossing £4.4m over the past two weeks in the UK, The Other Guys, directed by Anchorman director Adam McKay, stars Ferrell as an NYPD cop who has spent his career doing paperwork. Read more
This weeks film schedule updates:
L'Affaire Farewell has moved from Oct-TBA 2010 to Nov-TBA 2010 Read more
The Town, directed by and starring Ben Affleck, opened to a fantastic $23.8m easily taking the weekend number one spot at the US Box Office. With commentators already talking about Oscar nominations for the film, The Town has been described by magazine Total Film, as "a triumph".
The town is Charleston. A blue-collar neighbourhood of US city Boston, where kids grow up skilled in their parents trades: carjacking, kidnapping and armed robbery. Doug MacRay (Ben Affleck) is desperate to leave his life of crime and so the drama unfolds. Read more
This weeks film schedule updates:
London Boulevard has moved from 12-Nov 2010 to 26-Nov 2010 Read more
BAFTA-nominated actor Ray Winstone, star of Nil By Mouth and Sexy Beast, is to star in a new ad as part of a nationwide campaign by Digital Cinema Media (DCM) to promote cinema as an advertising medium. Launching this week at DCM's annual industry event, Cinema2011, the ad is the result of a competition won by students from the National Film and Television School (NFTS).
The 40-second ad is the second in the series with the strapline 'Cinema: why advertise anywhere else'; the first ad, also produced as part of the competition with the NFTS, ran for three months in cinemas in January 2010 and generated over six million impacts. Read more
This weeks film schedule updates:
Let Me In has moved from TBA 2010 to 05-Nov 2010 Read more
