The launch of 'The A-Team' film helped a new campaign for Kellogg's Crunchy Nut deliver 966,600 impacts last weekend, according to estimated figures from Digital Cinema Media.
The 60-second spot, called 'Diversion', was created by Leo Burnett with planning and buying organised by Carat. Read more
Karate Kid, the remake of the classic 1980s film released in the UK last Friday. Grossing a strong £4.9m it beat fellow opener The A-Team which brought in £3.6m. Karate Kid, starring Will Smith’s son Jaden and Jackie Chan, had the best opening of all time for a live-action movie.
Despite making millions, the 80s remakes failed to knock Toy Story 3 from the top spot of the charts as the Pixar juggernaut had another huge week at the Box Office. In the past two weeks the hit sequel has amassed a gigantic £39.8m. Read more
The first weekend of 'Toy Story 3' helped a 3D ad from Mazda deliver 2.3 million impacts last weekend, according to estimated figures from Digital Cinema Media.
The "New Series" spot promotes the latest Mazda CX 7. It was created by JWT with media planned and bought by Mindshare. Read more
Brands are clamouring to tap into the success of popular cinema releases.
You do not have to be a marketing visionary to see why brands such as Volvo and Burger King want to piggy-back Summit Entertainment's multibillion-dollar film series Twilight, the third instalment of which, Eclipse, has just been released. Read more
The spot, which promotes Stella Artois 5%, is called 'Radio - Preparation' and was created by Mother London with media planned and bought by Starcom.
Stella Artois use cinema advertising for new 'Preparation' creative Read more
This weeks film schedule updates:
Iron Cross has moved from 27-Aug 2010 to TBA Read more
Cinema 2011 will be held at the ODEON Leicester Square on the morning of 15 September and is free for national advertisers and their creative and media agencies.
The event will focus on recent innovations in 3D and digital and the impact of these on advertisers. Read more
It was a record-breaking weekend for the UK Box Office as The Twilight Saga: Eclipse opened to the delight of thousands of adoring fans. Bringing the total UK Box Office for the weekend up to £21.8m, this was a 47 % increase on the same weekend last year.
The latest instalment of the Twilight saga rocketed to the number one spot in the charts bringing in a massive £13.8m including previews. Eclipse's total is ahead of its predecessor, New Moon, which earned £11.7 million in ticket sales last year on its first weekend on release. Read more
Toy Story 3 in 3D had a spectacular opening week last week, bringing in £21.2m in the UK. Opening on Monday the 19, the hit sequel stormed straight to the top spot in the Box Office charts, beating the openings of both Toy Story 1 and Toy Story 2.
Released in 3D as well as 2D for the first time, the third in this hit franchise is predicted to be the big hit of 2010. It is already the year's biggest opening weekend at the UK Box Office, toppling the previous number one, Alice in Wonderland on its Friday to Sunday figures alone. Read more
TWELVE new 3D films are set to hit screens in the UK this year between September and December, a massive increase from 2009 which saw fifteen 3D films released for the whole year.
The appetite for 3D films isn't showing any signs of abating as recent figures indicate that 3D films achieve an average of 4x the box office revenue of the same film in 2D*. Read more
This weeks film schedule updates:
Killing Bono has moved from 04-Mar 2011 to 25-Feb 2011 Read more
Dreamworks Animations' latest offering Shrek Forever After, grossed £8.9m in its opening weekend (including previews). This is the second best opening weekend for a release in 2010.
The hit animation's fourth instalment sees Shrek suffer a mid-life crisis that leads him to strike a bargain which goes horribly wrong. Shrek, released for the first time in 3D, opened three weeks before the release of another much-loved animation, Toy Story 3 in 3D which is expected to do very well in the UK Box Office. Read more
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