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Bradley Knocks Johnny Off Box Office No.1

Grossing £2.1m in its opening weekend (including previews), Limitless starring Bradley Cooper jumped straight into the top spot over the weekend. It performed well against other recent thrillers Unknown and The Adjustment Bureau, beating even Wall Street: Money Never Sleeps' £1.8m debut.

Ranking second over the weekend was 3D family animation A Turtle's Tale, grossing an impressive £1.1m, beating Ponyo's £172K opening. This is the fourth best opening of any Optimum Releasing distributed movie, and their biggest family film opening ever. Read more

Red Bull to screen sporting film shorts for cinema push

Red Bull, the drinks brand, is to launch a series of short films showcasing freesports action, as part of four months of big screen and social media activity to target younger cinemagoers via Cineworld.

The four-minute shorts, Red Bull 'Edge of Your Seat' with action from freesports athletes such as Danny MacAskill, Felix Baumgartner, Robbie Maddison and Rachel Atherton, will be shown before films at 400-plus Cineworld screens from Friday (April 1). Read more

M&M's inks million-pound movie deal to push flagship store

M&M's has signed a seven-figure deal to sponsor 'From The Red Carpet' (FTRC), the entertainment programme shown in cinemas, ahead of the opening of its flagship store in Leicester Square.

The 60-second show, broadcast before the main feature, launched last year and reports on worldwide film releases, with interviews with stars at premieres and on-set, will be sponsored across the UK from 1 April. Read more

Impacts - February 2011

February’s industry impacts totalled a massive 17.2m, which was +15.8% up against February 2010. This is the best February box office result in nine years, and the second best result of all time, behind 2002's 19m.

Another record broken this year was the month's total box office; with February generating £112.1m (+19.4% YoY), the highest ever box office result for February of all time and also the first to break past the £100m barrier! Year to date we now stand at 32.5m and up a healthy +10.1% YoY. Read more

Battle: Los Angeles Commands UK No. 1

Battle: Los Angeles has won the UK box office battle debuting in first place over the weekend.

The Aaron Eckhart-led sci-fi blockbuster opened with £1.8m to narrowly edge past Johnny Depp's Rango and secure the chart top spot. The action thriller is the second best opening for star Aaron Eckhart, trailing only The Dark Knight. Read more

Rango lassos UK Box Office top spot

Johnny Depp dominates the big screen again in his new family flick Rango. Opening to a respectable £1.6m on its debut weekend, the animated Western went straight to the top of the UK box office, holding off stiff competition from The Adjustment Bureau and Unknown.

The Adjustment Bureau takes second place, more than doubling the box office takings for Matt Damon's last thriller Hereafter, grossing a solid £1.4m in its opening weekend. Euro-thriller Unknown followed closely in third place grossing £1.35m, whilst The King's Speech rises again to fifth place on the back of its recent Academy Awards success. Read more

Gnomeo Gnomeo where art though?

Gnomeo & Juliet has reclaimed first place at the UK box office.

The 3D animation, which re-tells William Shakespeare's classic tale with a cast of garden gnomes, takes in £2.5m to lead the chart ahead of Simon Pegg and Nick Frost's Paul. Read more

Paul Storms UK Box Office

Sci-fi comedy Paul hit UK screens this week, grossing a massive £5.5m (including previews) in its opening weekend. Starring British comedy duo Simon Pegg and Nick Frost (Hot Fuzz, Shaun of the Dead) as two nerds struggling to help one little green man, the film follows them on a road trip that takes them to America's UFO heartland.

The third instalment of the Big Momma's House franchise opened to £1.4m (including previews) and American teen sensation Justin Bieber made a splash this weekend with his 3D documentary Never Say Never grossing £821K across 388 cinemas. Read more

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