| Date | |
|---|---|
| Author | DCM |
| Categories | Impacts Story |
Source Code starring Jake Gyllenhaal has, in its opening weekend, helped an cinema ad for Ford Focus gain one million impacts, according to unofficial figures from Digital Cinema Media.
The cinema ad was created by Oglivy with media planned and bought by Mindshare. It focuses on the technology of the car such as its automatic brake facility.
Source Code is Duncan Jones’ follow-up to his debut movie 'Moon'. The science fiction thriller opened at the weekend, grossing £1.3m.
The film is about a modified reality where a US army helicopter pilot, played by Gyllenhaal, has to relive the same eight minutes continuously on a Chicago commuter train.