Case Study: Belvedere - A Night Out

Created by worldwide advertising agency BBDO New York, the ad was designed to showcase the brand's product and lifestyle credentials and bring to life the quality of a Belvedere Vodka night out.

The audience profile for the campaign was 18+ Male and Female cinemagoers, with the objective of increasing brand awareness with a Silver Spot advertisement.

The Silver Spot is a huge opportunity to become an integral part of the cinema experience. Running after the ad reel and before the trailers, it is the perfect position to showcase content in a proven and premium environment. And with 86.4% of cinemagoers in their seats when the Silver Spot is played, a brand can maximise their exposure with the Silver Spot opportunity.

Nick Ambridge, senior brand manager for Belvedere Vodka, said: "Belvedere Vodka is a brand with growing awareness in today's thriving drinks category. Cinema advertising will give us national reach to help grow awareness even further. On average, almost 14 million consumers visit the cinema every month, and by placing our new advert with the right movies, we aim to efficiently and effectively target potential consumers."

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