Brands including Audi, Anchor and LG are investing in significant cinema activity around the final Harry Potter film, which opens next month.
Advertising slots in the first weekend of the much anticipated final in the franchise are already booked up and spots have been snapped up faster than for all the previous films as brands clamour to engage with the film’s huge fanbase. Read more
This weeks film schedule updates:
The Three Musketeers now opens Weds 12-Oct 2011 Read more
The Hangover Part II opened to an amazing weekend gross of £8.4m, the second best opening of 2011 to date, just short of Pirates 4 £8.6m debut last weekend. It smashed the opening weekend of the first Hangover which took in £2.7m excluding previews in 48 fewer locations. Not only is it the biggest three-day opening for a 15-rated comedy of all time, it’s the second biggest opening ever for a 15-rated film.
Pirates dropped to second place with a strong box office to date at £19.7m, with this week's school half-term holiday still to come. Also released over the weekend was the sequel to Diary of a Wimpy Kid, with a well rounded three day gross of £1.1m. Read more
The summer has officially begun with Pirates of the Caribbean: On Stranger Tides arriving on UK shores last Wednesday. Its five-day gross is an impressive £11.6m. Excluding previews (£8.6m), Pirates has had the biggest 3-day opening weekend of 2011 to date.
Pirates has pushed the weekend top 15 up to £15.2m, more than doubling the same weekend last year when Prince of Persia opened. Other new openers over the weekend included Jason Statham's Blitz, with an opening gross of £266K. Limited releases also came from Win Win starring Paul Giamatti (£155K), the cricket documentary Fire in Babylon (107K) and Spanish horror Julia's Eyes (£49K). Read more
This weeks film schedule updates:
Weekender has moved from 26-Aug 2011 to 02-Sep 2011 Read more
April’s industry impacts totalled 11.2m, a strong result to date and is the fourth best Jan-Apr result of all time. Year to date 2011's cinema impacts now stand at 54.7m.
With the kids not off until a little later this year, combined with the Royal Wedding Bank Holiday and the hot weather, the industry faced some unusual challenges this April, but still delivered some good results. Read more
For the third weekend in a row Thor remained on top of the weekend chart, the superhero film managed to fight off competition on both sides of the Atlantic to remain triumphant.
Fast & Furious 5 maintained its second place position with new opener Attack the Block reaching third place grossing a solid £837K in its debut weekend (excluding previews), beating recent 15-rated Brit flicks Anuvahood (£537K) and Four Lions (£609K). Read more
Advertisers looking to increase memory retention among audiences should seriously investigate 3D, says a leading producer of stereoscopic 3D commercials, James Stewart. In a presentation today delivered at the Ontario Centres for Excellence (OCE) Discovery 2011 conference, Geneva Film Co. founder and director James Stewart shared startling statistics.
He showed the use of 3D in advertising yields eye-popping returns in memory retention with audiences exhibiting 92% total recall of an ad, with 68% of that number showing a higher likelihood of following through with a purchase of the product advertised - a significant increase over the same commercial in 2D. Quoting studies from multiple independent sources - including ESPN, Xpand and Texas Instruments, the data shows an average increase in viewer retention of 15%. Read more
This weeks UK film schedule updates:
Bad Teacher has moved from 24-Jun 2011 to 17-Jun 2011 Read more
This weeks film schedule updates:
Coriolanus has moved from TBA 2011 to 20-Jan 2012 Read more
Business over the weekend was strong with the top 15 films generating a combined £12.8m, up +22% on Easter's bank holiday weekend.
Marvel's hammer-wielding comic book character Thor jumped straight in at the top spot beating off stiff competition to become king of the box office. The latest instalment from the Marvel franchise preformed well opening to a solid £5.4m in its debut weekend. Audiences were also treated to a 2 minute clip from the eagerly awaited The Avengers, in which Thor stars alongside other iconic Marvel characters. Read more
LONDON – Digital Cinema Media (DCM), the market leader in UK cinema advertising, today announces Simon Rees, as the new Managing Director. Rees will oversee all commercial and operational aspects of the business which now owns a significant share of the cinema advertising market through exhibitors including ODEON, Cineworld, Vue, Picturehouse, IMAX, and many Independent cinemas.
Rees, former chief executive of Avanti Screen-media Plc brings to his position more than 17 years of media planning and buying experience and 16 years of general management across a diverse range of media business. Read more
Experience some of our best cinema campaigns
See how brands use cinema to build awareness, drive consideration, deliver sales and create campaigns audiences remember.