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Halifax turns to cinema for the first time

High-street bank Halifax has turned to cinema for its revitalised ad campaign. The ad is the first from new creative agency Adam & Eve and is also the first time that Halifax has used cinema.

With media buying and planning handled by MEC, the creative is an uplifting insight into small moments of kindness in Britain and continues to star Halifax staff. Launching in cinemas tomorrow, the 60-second spot will run with Brit thriller ‘Tinker, Tailor, Soldier, Spy’ and Sarah Jessica Parker’s latest ‘I Don’t Know How She Does it’. Read more

Digital Cinema Media sponsors independent film festival Raindance

Raindance, the festival for independent film-makers will be sponsored for the first time this year by Digital Cinema Media. As part of the new sponsorship, Raindance has produced a creative ad campaign shot by last year’s winner of the ‘Film of the Festival’ outstanding short film award.

Launching in cinemas tomorrow, Alexandra Lynn from NYC’s 90-second film will run alongside new releases including British spy thriller Tinker, Tailor, Soldier, Spy. The campaign will draw attention to the wealth of film making talent in the UK today and attract cinemagoers to the film festival which launches on the 28th September this year. Read more

Tutus, Trauma & Tiaras!

The awards season this year brought us quality films like Black Swan, 127 Hours and British drama, The King’s Speech. This created a huge stir and cleaned up at the awards winning 4 Oscars, 7 BAFTAS and 1 Golden Globe.

Next year the quality of film product just gets better allowing you to position your brand alongside the crème de la crème of upmarket film product reaching an upmarket 72%* ABC1 audience in Q1 2012. Read more

Quarter 4 Gives You More

2012 is set to be a monumental year for film but 2011 is far from over!

Over the next few months we are eagerly anticipating the release of numerous box office contenders, attracting millions of eyes to the big screen. The likes of The Twilight Saga: Breaking Dawn Part 1, The Girl With the Dragon Tattoo, Alvin And The Chipmunks 3: Chip-wrecked and Sherlock Holmes 2: A Game Of Shadows are all guaranteed box office success, but there are also many more releases likely to rock the industry. Read more

DCM Live From The Empire BIG SCREEN

This weekend DCM were lucky enough to attend Empire's BIG SCREEN at London's O2 arena.

The event saw all the major distributors including Sony, Warner Bros and Paramount showcasing previews, trailer and behind-the-scenes footage of their upcoming releases. Read more

McGregor helps in UNICEF appeal

Ewan McGregor has joined forces with three of the UK's leading cinema chains to support UNICEF's emergency appeal for the children of East Africa.

Odeon, Vue and Picturehouse cinemas are showcasing a 40-second UNICEF film, fronted by McGregor, on over 1000 screens from Aug. 12, ahead of movies such as "Harry Potter and the Deathly Hallows Part 2," "Super 8" and "Mr Popper's Penguins." Read more

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