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DCM Live From The Empire BIG SCREEN

This weekend DCM were lucky enough to attend Empire's BIG SCREEN at London's O2 arena.

The event saw all the major distributors including Sony, Warner Bros and Paramount showcasing previews, trailer and behind-the-scenes footage of their upcoming releases. Read more

McGregor helps in UNICEF appeal

Ewan McGregor has joined forces with three of the UK's leading cinema chains to support UNICEF's emergency appeal for the children of East Africa.

Odeon, Vue and Picturehouse cinemas are showcasing a 40-second UNICEF film, fronted by McGregor, on over 1000 screens from Aug. 12, ahead of movies such as "Harry Potter and the Deathly Hallows Part 2," "Super 8" and "Mr Popper's Penguins." Read more

Lights, Camera, ACTION!

Action sequences have always been a key element in many films but it was not until the 1970's when action as a stand alone genre came into being. Action films are recognisable by their big stars, big budgets and usually, big bucks for the film studios.

THE FUTURE OF ACTION FILMS Read more

British Red Cross aims hard-hitting ad at Harry Potter fans

The British Red Cross is launching a hard-hitting ad to boost interest in first aid, which will target teens when it appears in cinemas around the new Harry Potter film.

The ad, created by Brand New School, will run with 'Harry Potter and the Deathly Hallows – Part 2' nationwide from Friday. The 30-second spot, entitled  "life. live it", aims to raise first-aid awareness among 11- to 16-year-olds. Read more

Cinema Bids To Defy Doomsayers With New Partnerships And Platforms

Doomsayers have predicted the demise of cinema for years, but trends such as streaming live content and cross-platform partnerships could provide new revenue and advertising channels, writes Nicola Clark.

Daniel Radcliffe confessed to crying while filming the final scenes of Harry Potter and the Deathly Hallows: Part 2. Some cynics may have thought it wouldn't be long before cinema advertisers would be doing the same. Read more

Harry Potter and the Deathly Hallows - Part 2

Thursday saw the launch of the most anticipated film of the year, Harry Potter and the Deathly Hallows - Part 2. The box office figures hit magical highs with EDI data showing an enormous £23.8m scooped in its first three days! Not only is this the biggest three-day opening for the Harry Potter franchise, its the biggest UK opening weekend of all time!

The typically British franchise has also smashed the top opening weekend record in the US with $169.2m, beating The Dark Knight's $158.4m. It took the biggest opening day on record with $92.1m. Read more

The Adventures Of Tintin: Secret Of The Unicorn

This October, Steven Spielberg and Peter Jackson bring Tintin to the big screen in 3D!

The Adventures Of Tintin: Secret Of The Unicorn, which has a similar mass audience appeal to that of Harry Potter and Indiana Jones, follows Tintin (played by Jamie Bell) and his friends as they discover directions to a sunken ship commanded by Captain Haddock's (played by Andy Serkis) ancestor and go off on a treasure hunt. Read more

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