Simon Rees, CEO, Digital Cinema Media writes for MediaTel about content marketing and how the big screen can amplify efforts for brands such as Bombay Sapphire and LEGO.
Native advertising, content marketing, corporate journalism or branded content - whichever buzz phrase you choose, all are pitting advertising alongside editorial, whether that's a tweet, a magazine article or, in our industry, a film. Read more
The Weekend Round-up
Like Thor: The Dark World and Iron Man 3, Captain America: The Winter Soldier experienced a post-Avengers boost, opening with £6m, including £1.9m from previews. That’s considerably more than the £3.3m Captain America: The First Avenger opened with in July 2011. That film finished its run with £10.4m, so The Winter Soldier has already grossed over half that amount in just five days. With the Easter holidays starting next weekend there’s still plenty more to come from the Captain and 50% of its gross to date is from 3D presentations. Read more
Joe Evea, Commercial Director, Digital Cinema Media (DCM), writes for Toy News and looks at how the success of The LEGO Movie now has Hollywood scouring the toy industry for further inspiration.
After the phenomenal success of The LEGO Movie, it is no surprise that both filmmakers and toymakers are looking to build on this success. Read more
CinemaCon, the annual gathering of the world’s cinema exhibitors in Las Vegas, drew to a close on Thursday, with the major film studios previewing their upcoming titles to the people who will be screening them to hopefully huge audiences. DCM’s CEO Simon Rees was in attendance to see what we can expect over the next 12 months.
Each of the studios has a session where they present exclusive footage from their slate and often get the biggest stars on stage to raise the sense of occasion. Johnny Depp, Angelina Jolie, Dwayne Johnson ‘The Rock’, Channing Tatum and Mark Wahlberg were just some of the stars who took to the stage in support of their films. Read more
Digital Cinema Media (DCM) and D&AD have unveiled a compilation of 10 of the best ads that have been ‘inspired by film’ over the past 10 years as part of their recently announced partnership and year-long ‘Inspired by Film’ programme, which launches at Advertising Week Europe 2014.
The Top 10 list, compiled in no particular order, is: Read more
On its third week of release The Grand Budapest Hotel finally checked in to the top spot with another amazing hold, falling just 3% to £1.4m. With a cume of £6.3m, it’s closing in on Fantastic Mr. Fox’s final total of £9.2m, which would make it Wes Anderson’s highest grossing film ever. Even if it doesn’t make it that high, it’s still a remarkable performance when you consider that Anderson’s last three live-action films have grossed £2.1m (Moonrise Kingdom), £1.5m (The Darjeeling Limited) and £1.6m (The Life Aquatic).
[caption id="attachment_8354" align="aligncenter" width="550"] The Grand Budapest Hotel[/caption] Read more
A list of all changes to the UK cinema release schedule, as of the week commencing 24/03, follows below:
NEW TITLES ADDED TO SCHEDULE: Read more
DCM Tuesdays is excited to announce an exclusive screening of the most epic action movie of all time, The Raid 2, for Advertising Week Europe 2014, in association with Empire.
Garnering rave reviews at film festivals across the world, this incredible sequel reunites the awesome firepower of the first instalment, the stunningly talented Welsh Director Gareth Evans and his astonishing Kung Fu leading man, Iko Uwais. Both will be on hand to show you some moves and introduce this unmissable event movie on Tuesday night. Read more
The Bradford International Film Festival (BIFF) has taken place at the UK's National Media Museum since 1995 and over the decades has grown into one of the country's most respected and eclectic celebrations of cinema. During this time, the BIFF has welcomed many illustrious names from the world of filmmaking, including Lords Attenborough and Puttnam, John Hurt, Jean Simmons, Malcolm McDowell and Ken Loach. The festival organisers have recently announced exciting additions to this year’s line-up, including Calvary, Looking for Light: Jane Bown and Believe. The festival will run from 27 March until 6 April 2014.
Calvary is the follow-up film to John Michael McDonagh's hugely succesful debut The Guard, Calvary features all of the dark humour of its predecessor and another captivating performance by Brendan Gleeson at its heart. Read more
This week, DCM Close Up speaks to Jas Kapur, Cinema/Operations & Technical Manager at The Light House in Wolverhampton. Jas tells DCM Close Up how he got his start in the industry and his plans to launch his problem-solving alter ego, ‘Jaz Kapone’.
How did you end up working in cinema and what do you love about it? Read more
Joe Evea, Commercial Director at Digital Cinema Media, looks at the relationship between Mobile and the big screen with 12Ahead, focusing on the mobile shift and how to engage cinemagoers via second screen.
I spent last Thursday engaged in a very interesting and, I must confess slightly drunken, conversation with a friend who studied anthropology at university. She spent most of the evening convincing me that the mobile phone has the capacity to fundamentally change human behaviour. Much like the invention of television, radio or even the motor car, mobile has engendered a dramatic shift in the way we interact both with each other and with the world around us. Such a shift, she contented, has changed our perception of what is and isn’t possible, transforming our expectations regarding our relationship with and access to information. Read more
A list of all changes to the UK cinema release schedule, as of the week commencing 17/03, follows below:
NEW TITLES ADDED TO SCHEDULE: Read more
