Film Changes W/C 07/04
NEW TITLES ADDED TO SCHEDULE:
The House of Magic is released on 25 July 2014 Read more
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Love Cinema This Summer
Summer is almost here and along with cricket, beer gardens and under-cooked BBQ food, it means that many of the biggest films of the year are just weeks away from filling cinemas. As always, there’s something for just about everyone with huge sequels, new superheroes and original high-concept sci-fi. It’s without doubt the most exciting time of year for fans of big budget spectacle.
April may currently feel like a long way from summer but it’s now when the first big summer blockbusters are released, and they don’t come much bigger than The Amazing Spider-Man 2. The first Amazing Spider-Man successfully rebooted the franchise with Andrew Garfield and Emma Stone and swung its way to £26m at the box office. The sequel is looking bigger and better, with Jamie Foxx as Electro making a suitably formidable villain. Read more
Digital Cinema Media and D&AD host ‘Inspired by Film’ discussion at Advertising Week Europe
On the final day of Advertising Week, Digital Cinema Media (DCM) and D&AD hosted a panel discussion to take a closer look at the influence of film on advertising and the continued importance of the cinema experience for brands and filmmakers alike. The inspired and inspiring panel, hosted by DCM’s Head of Film Tom Linay, included: Danni Murray, Group Director of Media & Marketing Partnerships at Warner Brothers, Silke Anderson, Communications Manager at VW Marketing, Mark Boyd, Co-Founder of Gravity Road, Frances Royle, Founder of Royle Productions and Matthias Hoene, Director at Partizan.
After a quick look at some of the fantastic work the panel had either worked on or nominated, discussion focused on the close links between advertising and film. According to Mark Boyd: “Ads and film inspire each other, they are both an integral part of popular culture.” Room 8, a short film co-produced by Mark and Gravity Road as part of the Bombay Sapphire Imagination Series, recently won a BAFTA in the British Short Film Category – demonstrating how excellent branded content can cross perceived industry boundaries. Read more
Advertising Week Europe ‘Kicks’ Off at BAFTA
Advertising Week Europe 2014 is clipping along at a blistering pace in London this week, with seminars, workshops and evening events every day until Thursday.
As a proud sponsor of the festival, Digital Cinema Media (DCM) has not only attended some amazing sessions but has also hosted a special edition of the popular DCM Tuesdays film club at BAFTA, showing a preview screening of The Raid 2. DCM also is hosting a workshop, 'Inspired by Film', in association with D&AD, while Simon Rees, CEO, DCM, will participate in a panel session for WIRED: Evolution or Revolution Part 1. Read more
Advertising Week Europe 'Kicks' Off at BAFTA
Advertising Week Europe 2014 is clipping along at a blistering pace in London this week, with seminars, workshops and evening events every day until Thursday.
As a proud sponsor of the festival, Digital Cinema Media (DCM) has not only attended some amazing sessions but has also hosted a special edition of the popular DCM Tuesdays film club at BAFTA, showing a preview screening of The Raid 2. DCM also is hosting a workshop, 'Inspired by Film', in association with D&AD, while Simon Rees, CEO, DCM, will participate in a panel session for WIRED: Evolution or Revolution Part 1. Read more
Inspired By Film with Zoe Jones, Marketing Director, DCM
Zoe Jones, Marketing Director, Digital Cinema Media (DCM), writes for the Advertising Week Social Club blog and talks about the synergy between film and advertising which has inspired DCM to partner with D&AD to create and curate a bespoke ‘Inspired by Film’ programme.
We’re all inspired by film. Whether it’s a specific movie, scene, star, director, writer or soundtrack – film influences all other creative sectors. Film-making techniques and film content are particularly inspiring for our industry – helping brands push advertising boundaries and ensuring we continue to create content of the highest quality. Read more
‘Why can’t the ads be better than the film?’ asks Simon Rees, CEO, Digital Cinema Media
Simon Rees, CEO, Digital Cinema Media writes for MediaTel about content marketing and how the big screen can amplify efforts for brands such as Bombay Sapphire and LEGO.
Native advertising, content marketing, corporate journalism or branded content - whichever buzz phrase you choose, all are pitting advertising alongside editorial, whether that's a tweet, a magazine article or, in our industry, a film. Read more
'Why can’t the ads be better than the film?' asks Simon Rees, CEO, Digital Cinema Media
Simon Rees, CEO, Digital Cinema Media writes for MediaTel about content marketing and how the big screen can amplify efforts for brands such as Bombay Sapphire and LEGO.
Native advertising, content marketing, corporate journalism or branded content - whichever buzz phrase you choose, all are pitting advertising alongside editorial, whether that's a tweet, a magazine article or, in our industry, a film. Read more
UK Box Office 28 - 30 March 2014
The Weekend Round-up
Like Thor: The Dark World and Iron Man 3, Captain America: The Winter Soldier experienced a post-Avengers boost, opening with £6m, including £1.9m from previews. That’s considerably more than the £3.3m Captain America: The First Avenger opened with in July 2011. That film finished its run with £10.4m, so The Winter Soldier has already grossed over half that amount in just five days. With the Easter holidays starting next weekend there’s still plenty more to come from the Captain and 50% of its gross to date is from 3D presentations. Read more
Hollywood looks to toys for big screen hits - Joe Evea, Commercial Director, DCM
Joe Evea, Commercial Director, Digital Cinema Media (DCM), writes for Toy News and looks at how the success of The LEGO Movie now has Hollywood scouring the toy industry for further inspiration.
After the phenomenal success of The LEGO Movie, it is no surprise that both filmmakers and toymakers are looking to build on this success. Read more
CinemaCon 2014 - Inspiring through film…
CinemaCon, the annual gathering of the world’s cinema exhibitors in Las Vegas, drew to a close on Thursday, with the major film studios previewing their upcoming titles to the people who will be screening them to hopefully huge audiences. DCM’s CEO Simon Rees was in attendance to see what we can expect over the next 12 months.
Each of the studios has a session where they present exclusive footage from their slate and often get the biggest stars on stage to raise the sense of occasion. Johnny Depp, Angelina Jolie, Dwayne Johnson ‘The Rock’, Channing Tatum and Mark Wahlberg were just some of the stars who took to the stage in support of their films. Read more
DCM and D&AD announce the ‘10 best ads inspired by film’
Digital Cinema Media (DCM) and D&AD have unveiled a compilation of 10 of the best ads that have been ‘inspired by film’ over the past 10 years as part of their recently announced partnership and year-long ‘Inspired by Film’ programme, which launches at Advertising Week Europe 2014.
The Top 10 list, compiled in no particular order, is: Read more
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