First Choice partners with Vue to provide the first ‘all inclusive cinema trip’

Leading travel company and 'home of all-inclusive', First Choice, has launched a  new partnership with Vue Entertainment, aimed at bringing the ‘all-inclusive feeling’ to life in the UK. The partnership deal has been organised by Digital Cinema Media (DCM).

The First Choice ‘All-Inclusive Family Package’ ticket, available at 80 Vue cinemas nationwide, includes entry into a film, a snack of choice and a drink. There will also be a kid’s snack box option available for mini film buffs. Prices start from £10 per person meaning a family of four will save over 20% on the cost of a trip to watch the latest blockbuster together.

Marketing and Digital Director at First Choice, Jeremy Ellis, said: “We’re delighted to announce this exciting partnership with Vue Entertainment. Heading out to see a film is a great way to have fun with your family – something that we at First Choice are incredibly passionate about. We’re renowned for all-inclusive offering in our exotic destinations around the world and we wanted to bring a taste of that home for families across the UK.”

Joe Evea, Commercial Director, Digital Cinema Media said: “The First Choice All-Inclusive Family Package is the first time a partnership of this kind has been introduced in UK cinemas. It’s a ground-breaking example of how brands can align themselves with the cinema experience, providing added value to families as part of a special day out.”

To support the campaign, First Choice will advertise the package across several different pages on the Vue Cinemas website, including placing a hero panel on the homepage, introducing a bespoke landing page and featuring a banner on the family page, in addition to placing promotional materials in the foyer of Vue’s 80 sites and digital ads above concession stands. First Choice will also run a 30“ ad before a selection of films aimed at the family audience.