Dolby Laboratories has announced that upcoming feature Godzilla, directed by Gareth Edwards, will be mixed and released in the Dolby Atmos cinema sound platform.
The film, from Warner Bros. and Legendary Pictures, will be released in the US on May 16, 2014. Warner Bros. Pictures is handling worldwide theatrical distribution, with Toho Company handling distribution in Japan. Read more
The Weekend Round-up
Over the long weekend The Amazing Spider-Man 2 climbed to the top of the box office with an impressive £10.8m, which includes Wednesday and Thursday previews of £2.9m. The Amazing Spider-Man opened with £11.1m in 2012 but that was from a Monday start, so included £4.3m of previews. In terms of Friday to Sunday, The Amazing Spider-Man 2 was just behind its predecessor with £6.1m versus £6.8m, 53% of its box office was from 3D presentations. Read more
NEW TITLES:
Cold In July is out on 27 June 2014 Read more
Last week, The Festival de Cannes announced the 2014 official selection. Included in the line-up are Grace of Monaco, Foxcatcher, Mr. Turner and Jimmy’s Hall.
[caption id="attachment_8779" align="aligncenter" width="550"] Nicole Kidman and Tim Roth in Grace of Monaco[/caption] Read more
In the spirit of Digital Cinema Media’s partnership with D&AD, around the theme ‘Inspired by Film', Zoe Jones, Marketing Director at Digital Cinema Media takes a look at inspiring women in the movie industry for her inaugural Huffington Post Blog.
Sandra Bullock’s powerhouse leading role in sci-fi blockbuster Gravity has helped rocket the multi-award winning film to a global Box Office performance of more than $712m and counting. In Gravity, Bullock’s character Ryan Stone pulls off a seemingly impossible mission back to earth, but achieving the reality of gender equality across the film and media industry can still seem light years away… Read more
The Weekend Round-up
Captain America: The Winter Soldier climbed back to the top of the box office after adding £1.8m, giving the Marvel title a cume of £14.6m. Thor: The Dark World’s final total of £20.1m may be out of reach but it’s still a strong performance. Noah moved up one spot to second, with £1.6m for a cume of £5.9m. That’s a decent hold and with Easter this week, it may get a seasonal boost. Read more
Fresh from a stint at Advertising Week Europe, The DCM Popcorn Bike made appearances at media and creative agencies across London last week, promoting a great summer of cinema, with free popcorn for all and the chance to find a golden ticket, entitling the bearer to a red carpet première experience.
The DCM Popcorn Bike made stops at Maxus, Goodstuff, Havas, the7stars, ZenithOptimedia, Carat, MGOMD and TBWA, to name but a few. Read more
Leading travel company and 'home of all-inclusive', First Choice, has launched a new partnership with Vue Entertainment, aimed at bringing the ‘all-inclusive feeling’ to life in the UK. The partnership deal has been organised by Digital Cinema Media (DCM).
The First Choice ‘All-Inclusive Family Package’ ticket, available at 80 Vue cinemas nationwide, includes entry into a film, a snack of choice and a drink. There will also be a kid’s snack box option available for mini film buffs. Prices start from £10 per person meaning a family of four will save over 20% on the cost of a trip to watch the latest blockbuster together. Read more
Unilever has launched the first ever cinema advertising campaign for its beauty brand Dove, featuring a new creative celebrating real beauty.
The cinema campaign ‘Dove: Patches’, which was placed by Mindshare and created by Ogilvy, continues Dove’s iconic and innovative approach to advertising, following the lauded ‘Real Beauty Sketches’ TV ad. Read more
After the huge success of the Oscar season competition, it’s once again time to pit your wits against other film fans in media land!
This time around, players have to select 11 films to build a team from the summer line-up that they think will earn the most at the UK box office during each films opening week. Read more
Rio 2 flew to the top of the box office this weekend with £2.9m. That figure was boosted by preview figures of 703k but it was still comfortably more than the first Rio managed in April 2011 (£1.5m). Over 35% of Rio 2’s box office was from 3D presentations. Just behind with £2.8m, Captain America: The Winter Soldier grossed the highest from Friday to Sunday and with a cume of £10.9m, it has already overtaken the first film’s final total (£10.4m).
Noah sailed into third with £2.5m, which is the second highest opening for director Darren Aronofsky, just behind 2011’s Black Swan (£2.8m). Divergent took fourth with £1.8m and although that’s not quite as impressive as its huge US opening, the book isn’t quite as well known in the UK so it’s still a strong performance and its status as the new young adult franchise is assured. Read more
Fruit Bowl has entered into a six month sponsorship of Vue’s Kids AM weekend film programme to promote its range of products. The UK fruit snack brand is using the cinema slot from 5 April to drive brand awareness of the Fruit Bowl range of products. Sponsorship of Vue’s Kids AM offers the brand an opportunity to reach its target market, in a shared environment on family days out. The sponsorship deal was handled by Digital Cinema Media (DCM) and UM Media London.
The cinema exclusive campaign includes a 30” creative running in family films throughout the term of the sponsorship, supported by foyer activity such as product sampling at key sites, static quad posters, digital 6-sheets, inclusion in Vue’s printed and digital magazine and online activity across Vue’s web properties. All of these opportunities combined are predicted to generate over 60m OTS for the brand over the course of the sponsorship. Read more
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