Zoe Jones, Marketing Director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season.
The 2014 Premier League may have reached its thrilling conclusion, followed by Arsenal's first trophy in nine years, but there is no break from football this summer. Following the England team announcement, the hype around the 2014 FIFA World Cup will now truly start to kick in (sorry). Read more
After the huge success of the Oscar season competition, it’s once again time to pit your wits against other film fans in media land!
This time around, players have to select 11 films to build a team from the summer line-up that they think will earn the most at the UK box office during each films opening week. Read more
The Weekend Round-up
Bad Neighbours is laying down a serious marker for all other big comedies this year with a huge £8.4m debut. Thanks to its unusual Saturday opening, that figure includes £5.2m of previews but it’s still a hugely impressive performance. Its Friday to Sunday total of £3.3m is the highest debut for a live-action Seth Rogen film, beating 2011’s Paul (£3.2m) and it’s also the fifth highest Friday to Sunday opening weekend this year. The tonally similar 21 Jump Street opened with £1.6m in March 2012. Read more
Spotify, the digital music streaming service, showcased its new ad, crafted by Stereo Creative, in cinemas on 9 May. The deal for cinema screen time was booked by Starcom Mediavest via Digital Cinema Media (DCM).
The new creative appears in the Silver Spot, a premium position in the cinema ad-reel designed to allow brands to showcase longer form creative directly before the movie trailers. Read more
NEW TITLES ADDED TO SCHEDULE:
The Grand Seduction is released on 29 August 2014 Read more
UK cinema operators, including ODEON, Cineworld and Vue, are once again getting behind National Deaf Awareness Week by increasing their offer of subtitled screenings to deaf or hearing-impaired customers.
National Deaf Awareness Week, which this year runs from 19 to 25 May, is a chance for organisations across the UK to raise awareness and show their support for people with hearing loss. Read more
The Genesis Cinema, Mile End, has just turned 15 years-old. Congratulations to the team!
To celebrate this landmark, the Genesis hosted a week of celebrations from 5 May. The bulk of the celebrations was a carefully selected programme of top movies from the 1990’s, including Being John Malkovich, The Talented Mr. Ripley and Fight Club. Read more
Digital Cinema Media’s Marketing Director, Zoe Jones, asks ‘Is Patience Making a Comeback?’ as brands and entertainment companies alike start to deliver longer form content to an audience that is increasingly time poor.
We're constantly being bombarded with the same messages about our behaviour that we have no time to take in. We're apparently in need of immediate gratification, we're always time poor and we need to consume everything in 140 characters or less while multi-tasking across five different gadgets. This is probably an accurate description of our media lives some of the time, but is a deeper appreciation of an immersive experience enjoying a renaissance both in terms of creation and consumption? Read more
Digital Cinema Media’s (DCM) CEO, Simon Rees, looks ahead to the blockbuster season and some of the summer’s upcoming top comedy films.
I’m probably one of the only fans of the first Godzilla remake, released in 1998, which was a re-imagining of the Japanese sea monster film, first released in 1954. Some of us may also remember with nostalgia the popular Godzilla cartoon, but the new Godzilla film, on release in cinemas from 15 May, should reinstate Godzilla as the world’s most famous monster in the same year as it celebrates its 60th anniversary. Read more
NEW TITLES ADDED TO SCHEDULE:
Third Person is released on 27 June 2014 Read more
The Weekend Round-up
For the third week in succession, The Amazing Spider-Man 2 topped the box office, although Bad Neighbours would have kept it from the top spot had it not opened on Saturday (see the Next Weekend section below). The Amazing Spider-Man 2 added £2m to its cume over the weekend and with a further £687k on Monday has now grossed £20.5m. That makes it the third highest grossing film of the year so far behind The LEGO Movie and The Wolf of Wall Street, but it’s looking like it may fall just short of the first Amazing Spider-Man’s £26m final total. Read more
Tom Linay, Head of Film, DCM attended The Sundance Film Festival recently and shares his views on the upcoming art-house content, such as Kumiko: The Treasure Hunter, Obvious Child and The Voices, via The Huffington Post.
The Sundance Festival returned to the O2 this past weekend for the third edition of their London offshoot, bringing with them a selection of narrative and documentary features that were successful at their Park City, Utah home in January. A collection of high profile home-grown features rubbed shoulders with the cream of US independent cinema, resulting in a rich and diverse programme. The films on offer are often working with relatively low budgets compared to typical multiplex fare, and as a result, are often challenging and surprising. They're the kind of films that going in completely blind often provides the most satisfying experience as the surprises they contain then make maximum impact. It makes reviewing the films tricky, but hopefully the next 1,000 words or so will whet your appetite but still allow for a similar experience to the one I had. Read more
