The Weekend Round-up
Captain America: The Winter Soldier climbed back to the top of the box office after adding £1.8m, giving the Marvel title a cume of £14.6m. Thor: The Dark World’s final total of £20.1m may be out of reach but it’s still a strong performance. Noah moved up one spot to second, with £1.6m for a cume of £5.9m. That’s a decent hold and with Easter this week, it may get a seasonal boost. Read more
Fresh from a stint at Advertising Week Europe, The DCM Popcorn Bike made appearances at media and creative agencies across London last week, promoting a great summer of cinema, with free popcorn for all and the chance to find a golden ticket, entitling the bearer to a red carpet première experience.
The DCM Popcorn Bike made stops at Maxus, Goodstuff, Havas, the7stars, ZenithOptimedia, Carat, MGOMD and TBWA, to name but a few. Read more
Leading travel company and 'home of all-inclusive', First Choice, has launched a new partnership with Vue Entertainment, aimed at bringing the ‘all-inclusive feeling’ to life in the UK. The partnership deal has been organised by Digital Cinema Media (DCM).
The First Choice ‘All-Inclusive Family Package’ ticket, available at 80 Vue cinemas nationwide, includes entry into a film, a snack of choice and a drink. There will also be a kid’s snack box option available for mini film buffs. Prices start from £10 per person meaning a family of four will save over 20% on the cost of a trip to watch the latest blockbuster together. Read more
Unilever has launched the first ever cinema advertising campaign for its beauty brand Dove, featuring a new creative celebrating real beauty.
The cinema campaign ‘Dove: Patches’, which was placed by Mindshare and created by Ogilvy, continues Dove’s iconic and innovative approach to advertising, following the lauded ‘Real Beauty Sketches’ TV ad. Read more
After the huge success of the Oscar season competition, it’s once again time to pit your wits against other film fans in media land!
This time around, players have to select 11 films to build a team from the summer line-up that they think will earn the most at the UK box office during each films opening week. Read more
Rio 2 flew to the top of the box office this weekend with £2.9m. That figure was boosted by preview figures of 703k but it was still comfortably more than the first Rio managed in April 2011 (£1.5m). Over 35% of Rio 2’s box office was from 3D presentations. Just behind with £2.8m, Captain America: The Winter Soldier grossed the highest from Friday to Sunday and with a cume of £10.9m, it has already overtaken the first film’s final total (£10.4m).
Noah sailed into third with £2.5m, which is the second highest opening for director Darren Aronofsky, just behind 2011’s Black Swan (£2.8m). Divergent took fourth with £1.8m and although that’s not quite as impressive as its huge US opening, the book isn’t quite as well known in the UK so it’s still a strong performance and its status as the new young adult franchise is assured. Read more
Fruit Bowl has entered into a six month sponsorship of Vue’s Kids AM weekend film programme to promote its range of products. The UK fruit snack brand is using the cinema slot from 5 April to drive brand awareness of the Fruit Bowl range of products. Sponsorship of Vue’s Kids AM offers the brand an opportunity to reach its target market, in a shared environment on family days out. The sponsorship deal was handled by Digital Cinema Media (DCM) and UM Media London.
The cinema exclusive campaign includes a 30” creative running in family films throughout the term of the sponsorship, supported by foyer activity such as product sampling at key sites, static quad posters, digital 6-sheets, inclusion in Vue’s printed and digital magazine and online activity across Vue’s web properties. All of these opportunities combined are predicted to generate over 60m OTS for the brand over the course of the sponsorship. Read more
It gave me enormous pleasure that we were able to announce our partnership with Unique Digital at CineCon last month. As you are aware DCM has created a tailored automated scheduling and distribution solution for all pre-show content.
As well as resolving all your playlist issues and reducing your workload dramatically the DCM Cinematic TMS also ensures that advertisers and agencies can fully maximise the dynamic planning opportunities that DCM now offers. Once in place across DCM’s 150 independent cinemas in May, our entire digitised estate, representing 80% of the cinema advertising marketing in the UK, will become fully automated. Read more
What kind of shmuck comes all the way from San Francisco to London to talk about bullshit? Bob Hoffman, in his own words, is who.
Introduced to the stage by ITN broadcaster Mark Austin, Hoffman, author of The Ad Contrarian and partner of Type A Group, presented a frank and provocative discussion on how ‘bullshit’ has come to be a powerful weapon that has gone on to cause damage to consumers, clients and ultimately ourselves. We were warned that the three objectives of his talk were to annoy people, contradict everything we were likely to have been told at Ad Week so far and have us leave the building feeling sceptical and uncomfortable. The auditorium of media and advertising professionals was about to have years of their industry beliefs torn apart. Read more
BBH delivered a reflective talk on Tuesday at Advertising Week Europe, with comparisons on the structure of the advertising industry from two employees who both started as grads there two decades apart. Rebecca Sampson, Junior Designer, Digital Cinema Media (DCM) reports.
Gyn Jones, of the class of ’87 and now Group CEO at BBH, immediately raised a chuckle with an anecdote of two contrasting days in his early employment at BBH, a glamorous overseas Levi’s shoot, followed by stock-checking feminine sanitary products at a Croydon supermarket. His purpose, in illustrating that his training balanced both the creative and the data, was to suggest that this was something that had been lost in the fragmented, specialism-oriented marketing approach of today. Read more
BBH delivered a reflective talk on Tuesday at Advertising Week Europe, with comparisons on the structure of the advertising industry from two employees who both started as grads there two decades apart. Rebecca Sampson, Junior Designer, Digital Cinema Media (DCM) reports.
Gyn Jones, of the class of ’87 and now Group CEO at BBH, immediately raised a chuckle with an anecdote of two contrasting days in his early employment at BBH, a glamorous overseas Levi’s shoot, followed by stock-checking feminine sanitary products at a Croydon supermarket. His purpose, in illustrating that his training balanced both the creative and the data, was to suggest that this was something that had been lost in the fragmented, specialism-oriented marketing approach of today. Read more
Last week the great and good of Adland gathered for the second instalment of AdWeek Europe. The knowledge hungry media types descended upon BAFTA for a week of illuminating thought and discussion from some of the biggest influencers in media. Digital Cinema Media's (DCM) CEO, Simon Rees was invited by WIRED to join its “WIRED Presents Evolution or Revolution” panel together with luminaries from the worlds of Outdoor, Print and TV to discuss how disruption has changed those sectors.
Outdoor was represented by Chris Forrester, commercial director for Primesight, magazines headed up by Neil Robinson media digital director for IPC and with both his newspaper and television hat on was Jon O’Donnell, commercial director at ESI. Read more
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