Harvey Nichols’ anti-Christmas campaign was awarded a Grand Prix in the prestigious Film and Titanium categories last Saturday night, marking a highly successful Cannes for UK agencies. The ad campaign, ‘Sorry I Spent It on Myself’, was developed by adam&eveDDB London, also responsible for the John Lewis Christmas campaigns.
Talking to The Guardian, Chief Executive of adam&eveDDB James Murphy, said: “This year has seen a resurgence of UK creativity in Cannes and we are really proud to be leading the charge.” Read more
The Weekend Round-up
The top four films of last weekend remained in exactly the same spots this weekend with a lack of any major new entries. 22 Jump Street topped the box office for the second consecutive weekend, adding £2.3m for a cume of £9.8m. Before next weekend it will have overtaken 21 Jump Street’s final total of £10.1m. Read more
Digital Cinema Media has teamed up with Vue magazine to create the first ever interactive issue, enabled with cinime, the cinema companion mobile app. The June/July print magazine is now available in Vue cinemas nationwide and cinime users can use the app’s inbuilt scanner to activate bonus content, such as movie trailers when they scan selected features and film ads, as well as the front cover. After watching the trailer, cinime users can add the film’s release date to their phones’ calendars and book tickets via Vue’s mobile site, when available. Readers also have a chance to win a £50 cinema voucher via the app.
The bi-monthly title, produced by Publicis Blueprint, features a calendar of film releases and reviews plus exclusive interviews and behind-the-scenes information. It has been shortlisted for a Marketing Week Engage Award and owing to popular demand, as film fans plan their cinema trips, Vue increased its circulation by 20 per cent in March to 250,000. Read more
It may be the title of a classic 1960s western starring Yul Brynner, but it’s also the handy moniker we’ve given to what we think are seven of the biggest films to come out in 2014.
These seven titles stand out, not just as box office behemoths, but as titles of particular interest for brands to align with. Their critical acclaim should match their outstanding earning power and these are the films that people will be talking about for months to come. They also cover almost every cinemagoing audience from 15 -34 male and female to upmarket 25+, including sci-fi and huge fantasy epics that have universal appeal. More than any other films this year, these are the seven that every film fan will be looking forward to seeing. Read more
The Cannes Lions International Festival of Creativity, the world’s largest gathering of advertising professionals, is underway. The seven-day event, incorporating the awarding of the coveted Lions trophies, also played host earlier this week to the Screen Advertising World Association’s seminar celebrating the link between film, innovative technology and advertising. Digital Cinema Media’s CEO, Simon Rees writes from the French Riviera on how cinema has evolved since the festival started in 1954 and looks ahead to its future.
As the Cannes Lions Festival once again gets into its stride, the sheer scale of this massive celebration of creativity is astounding. Since this event was established by our global trade body SAWA (Screen Advertising World Association), in 1954 at the International Advertising Film Festival, held in Venice with the Lion of the Piazza San Marco inspiring the coveted Lion trophy, it has grown in stature and influence every year with 12,000 delegates thirsty for knowledge, new contacts and rosé wine... Read more
This article is supplied courtesy of D&AD
Director, designer and one of the founding members of Imaginary Forces, Karin Fong infuses her work with a hybrid of filmmaking and design savvy. Having carved a niche in creating feature film title sequences, her work has earned multiple awards, including an Emmy for main title design. Here she discusses the role of title sequences in storytelling... Read more
The great and the good of the European cinema industry are gathered in Barcelona this week for CineEurope 2014 to celebrate excellence, share expertise, network with partners and for a sneak-peak at highlights of the upcoming film slate.
CineEurope is the official annual Convention of the International Union of Cinema (UNIC) and the premier get-together of the cinema exhibition community in Europe. The UK’s Chairman of the Cinema Exhibitors’ Association (CEA), Phil Clapp addressed the industry in his role as President of UNIC as part of the opening ceremony, in a programme of events covering hot topics such as industry innovation, technology and digital delivery, event cinema and exclusive distributor film screenings. Read more
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Digital Cinema Media was proud host to a preview screening of Chef, a film that offers innumerable pleasures, both comedic and gastronomic, at the brand new Ham Yard Hotel, Soho, last month.
With cubanos and Cuban beer served from DCM’s very own street food van, the night got off to a great start. Read more
The Weekend Round-up
22 Jump Street got everyone jumping this weekend, taking the top spot, grossing £4.9m. The sequel grossed three times the opening weekend of 21 Jump Street (£1.6m) which bodes very well for the comedy franchise. Read more
As well as premiering 16 films from some of the world’s most acclaimed directors in the main competition, the Cannes Film Festival also hosts a prestigious competition for short films, by filmmakers who are just starting out. Tom Linay, Digital Cinema Media's Head of Film, picks out a few of his 2014 favourites... Read more
THIS ARTICLE IS SUPPLIED BY NCM & FILM JOURNAL
Steve Ochs, SVP Marketing at NCM, the US advertising sales house, talks about how movies are the ‘original social media’ and how the experience keeps on going after the credits have rolled and the audience have left the auditorium. The ‘Millennials’ make up over 50% of the movie going audience in the US, and for them being ‘in the know’ about the latest movies is a critical form of social currency. Read more
