DCM Podcast - July Edition
In this month’s podcast, DCM’s Head of Film, Tom Linay, is joined by Steven Davis, Head of Exhibition, to discuss this years CineEurope and The Magnificent Seven. Read more
News
We share stories
Mrs Brown Tops D’Box Office
The Weekend Round-up
Mrs Brown’s Boys D’Movie topped d’box office this weekend, opening with a hefty £4.3m. That’s the seventh highest debut of the year, above both Captain America: The Winter Soldier and Maleficent. Television to film adaptations have had an uneven history but Mrs Brown’s Boys D’Movie has already far outperformed the total run of both Keith Lemon: The Film and The Harry Hill Movie, neither of which could crack the £3m mark. Read more
Focus On The Inbetweeners 2
The first Inbetweeners film saw the hit TV show transfer onto the big screen, successfully providing its core fans with another installment of the British comedy, whilst creating new ones along the way. With the first film being one of the surprise blockbusters of the 21st century, grossing £45m at the UK box office, The Inbetweeners 2 is destined for similar success.
The upcoming film follows the gang as they unite in Australia, where Will, Neil and Simon head out to join their friend Jay following his promise of sun, sea and sex in the land of Oz. Whilst the plot has remained relatively under wraps by creators Iain Morris and Damon Beesley, the newly released trailer has only heightened the buzz surrounding the film scheduled for release on 6 August. Read more
Case Study: Belvedere - A Night Out
Created by worldwide advertising agency BBDO New York, the ad was designed to showcase the brand's product and lifestyle credentials and bring to life the quality of a Belvedere Vodka night out.
The audience profile for the campaign was 18+ Male and Female cinemagoers, with the objective of increasing brand awareness with a Silver Spot advertisement. Read more
The Dawn Of The Age Of Interaction
This article was written by DCM Commercial Director Joe Evea and was supplied courtesy of The Wall Blog.
Channel 4 viewers who sat down to watch the network première of The Hunger Games recently were rewarded with exclusive footage from the upcoming Dawn of the Planet of the Apes movie. The three-minute trailer took over the whole of the first ad break before viewers were asked to take to Twitter to vote on what they’d like to see next… Read more
Look Ahead To The Festive Season
The Christmas period presents a great opportunity for alcohol brands looking towards cinema to reach the elusive 18-34 audience. Although alcohol brands are not able to run with certain types of films, there are plenty of big titles throughout the festive period that can carry alcohol advertising.
The stand-out title of winter 2014 and potentially the whole of the year is Interstellar. Last time Christopher Nolan tackled big budget original sci-fi we got Inception, one of the greatest of all blockbusters, so it’s fair to have stratospheric expectations. Although the plot is being closely guarded it reportedly involves a group of scientists travelling through a wormhole to find new land to grow crops. Interstellar is released on 7 November and stars Oscar winning actor Matthew McConaughey, Anne Hathaway and Jessica Chastain. Read more
Hail The Drum: Simon Rees, DCM CEO, on mobile advertising in the cinema
This article is supplied courtesy of The Drum
“Please switch on your mobile phone” – is this the message cinemagoers could soon be seeing? Read more
‘The Fault In Our Stars’ Shines at UK Box Office
The Weekend Round-up
Tissues were in good use this weekend and not because of England’s early exit at the World Cup. Romantic weepie, The Fault In Our Stars opened with a very impressive £3.4m, which included £993k of previews. Since it opened with $48m in the US a couple of weeks ago, it was clear that the literary adaptation was connecting with audiences in the US and it proved to be the case here too. It also confirmed Shailene Woodley (Divergent) as one of the hottest new stars around. Read more
What a Week at CineEurope
DCM's Head of Exhibition, Steve Davis, looks back on a whirlwind week at CineEurope in Barcelona, and shares his top picks from the upcoming film-slate.
“Wow! What an amazing week. As a massive film fan, to be able to see what’s coming soon from all the major studios was brilliant. I honestly had to pinch myself for most of the time I was there. Read more
Zoe Jones Reports On Another Epic Week Of Creativity At Cannes Lions 2014
The 61st annual festival of creativity, which takes over Cannes every June, is one of the few truly global celebrations of our industry, bringing together a hugely diverse range of companies, characters and campaigns.
One of my highlights is always the Film awards which close the event on the Saturday night. The Film Lions Jury President, Amir Kassaei, Chief Creative Officer, DDB Worldwide, said his team were looking for “bravery, honesty and humanity from winners.” Read more
Spike Jonze Reveals His Favourite Ad and How to Stay Creative With Clients Around
Spike Jonze has made a lot of great commercials over the years. Crazy Legs for Levi's. Hello Tomorrow for Adidas. Lamp for Ikea, which won the Film Grand Prix in 2003.
But one of his favorite ads is one he could have directed, but didn't: Fallon's famous Balls commercial for Sony Bravia, which won a gold Lion here in 2006 (eclipsed only by Guinness's Nouitlove, which took the Film Grand Prix that year). Read more
Sheffield’s Showroom Workstation To Lead Film Hub North
Sheffield’s Showroom Workstation has been announced as the Film Hub North ‘Hub Lead Organisation’ in the BFI’s (British Film Institute) ambitious Film Audience Network to boost audience choice and to increase and broaden audiences for specialised and British independent film across the UK.
The independent cinema will be focusing its scope on partnerships with local providers in Cumbria, Yorkshire, County Durham, Northumberland and Tyne & Wear, as the ‘cultural leader’ for the region. Working in collaboration with other members of the BFI Film Audience Network, the Film Hub North will work to open up the world of specialised, independent film to a wider audience. “This is an exciting development for us," says Ian Wild, Showroom Workstation Chief Executive. "We’re looking forward to broadening our scope and working with partner’s right across the North. This is great news for audiences in the region. All those film fans and potential film fans out there will find a world of film opening up to them.” Read more
Case Studies
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