Anyone who has seen a film at an IMAX cinema will have little difficulty recalling the experience. An acronym for Image MAXimum, IMAX cinemas feature the biggest screens in the country. Since 2002, some feature films have been converted (or upgraded) into the format to be screened in IMAX cinemas and some have also been partially shot in IMAX, which means they fill every inch of the screen. IMAX makes the most impactful medium on earth, even more powerful and with films such as last year’s sci-fi stunner, Gravity utilising the country’s biggest screens, it makes for an immersive and thrilling cinema experience.
DCM’s Head of Film, Tom Linay added “IMAX is one of the great innovations that maintains cinema’s position as the best place to watch films. With the world’s biggest filmmakers increasingly shooting their films in the format, it’s an experience that cannot be replicated anywhere else and with arguably 2014’s most exciting film, Interstellar screening in the format, IMAX cinemas will be the place to see it”. Read more
The Weekend Round-up
Apes ruled at the box office this weekend as Dawn of the Planet of the Apes opened with £8.7m, which included £1.6m from Thursday previews. That’s a huge improvement over Rise of the Planet of the Apes’ £5.8m debut, which included £1.1m in previews. Dawn’s performance is also the second highest opening of the year to date, behind only X-Men: Days of Future Past (£7.5m). All indications point to Dawn easily surpassing Rise’s final total of £21m. Read more
[caption id="attachment_10240" align="alignnone" width="460"] Jonny & the Baptists. Photograph: The Guardian[/caption]
Fans of the fringe will be able to enjoy a selection of shows from this year’s Edinburgh festival from the comfort of their cinema seat, with the digital arts company, Hibrow, beaming eight August festival performances on the same day into ODEON cinemas. Read more
Congratulations to The Connaught in Worthing, who is kicking off a week of celebrations from Monday 28 July to mark the cinema's centenary.
The site originally opened on 31 July 1914 with 860 tip up seats, to be converted into a theatre for the local repertory company in 1935. Read more
It gives us great pleasure to introduce you to the Harlequin Theatre & Cinema in Redhill Surrey, one of the newest additions to the estate of cinemas represented by DCM. Read more
Digital Cinema Media (DCM), Texas Tourism and Paramount Pictures have partnered to promote Transformers: The Age of Extinction in cinemas using the cinime app to offer cinemagoers an exclusive chance to win a holiday of a life-time to Texas.
A 60” piece of content, that includes footage from the film and a piece to camera from its star Mark Wahlberg was screened before showings of Transformers: The Age of Extinction and The Dawn of the Planet of the Apes at all ODEON, Cineworld and VUE cinema sites. Cinime users who use their little screen to connect to the big screen will have a chance to enter a competition from Texas Tourism in partnership with Opodo, to win a holiday for two in Texas where the movie is set. Read more
The Weekend Round-up
Transformers: Age of Extinction opened in first place with £11.8m, which includes a huge £8m from previews, having opened last Saturday. It also had the highest Friday to Sunday total with £3.7m. Officially it’s the biggest ever opening for a Transformers film, beating 2011’s Transformers: Dark of the Moon, which opened with £10.7m but that was with only two days of previews having opened on a Wednesday. To date 57.4% of Age of Extinction’s box office has been from 3D presentations. Read more
A new cinema trailer promoting the availability of accessible screenings is due to hit UK cinemas later this month.
The UK cinema sector is a world leader in the provision of subtitled and audio described screenings for those with a hearing or visual impairment. Following the conversion of all sites to digital projection technology, all are capable of showing subtitled screenings. And over half can also provide audio description. Read more
The World Cup may be over but cinema still has a host of incredible films to look out for, including what we are dubbing ‘The Magnificent 7’. These seven titles stand out, not just as box office behemoths, but as titles of particular interest for brands to align with. Their critical acclaim should match their outstanding earning power and these are the films that people will be talking about for months to come.
Last week on Wednesday 9 July, DCM was out and about in Adland to spread the message of ‘The Magnificent 7’, the seven stand-out films to look out for and buy into for the rest of the year. Read more
Mitsubishi Motors in the UK has partnered with Digital Cinema Media (DCM) to target audiences in UK cinemas for the first time, using DCM’s new geo-location ability in the biggest localised end-frame campaign to date.
Mitsubishi Motors in the UK is using cinema for the first time to reach a large, highly engaged audience to introduce consumers to the new Outlander Plug-in Hybrid Electric Vehicle (PHEV) model whilst casting a halo over the entire range. The campaign aims to deliver nationwide coverage, encouraging consumers to explore the Outlander PHEV at their local dealership just minutes away from most DCM cinema estate. Read more
Arla Food’s iconic milk brand Cravendale has launched its sponsorship of Cineworld’s Movies For Juniors, the UK’s biggest kids cinema club, which offers discounted tickets to families. The sponsorship is part of a wider campaign designed to encourage parents and children to spend quality time together, underlying Cravendale’s passion for bringing families closer.
The Cineworld sponsorship, developed and created by Carat and Digital Cinema Media (DCM) is part of Cravendale’s “Summer Fun For All The Family” campaign, which aims to involve parents and children in an experience that goes beyond the cinema screen, strengthening the brand’s connection with this key audience. Read more
It gives us enormous pleasure to introduce you to the Woodville Paul Greengrass Cinema in Gravesend, Kent.
This cinema is now officially my closest independent site, so I’ll be down there regularly. I’m going to pop and see Mrs Brown’s Boys D’Movie, to see what all the fuss is about. Read more
