The trailer for one of 2015’s most notorious films debuted online two weeks ago and has already broken records for the number of trailer views. The big screen adaptation of Fifty Shades of Grey has been the source of much online chatter since it was announced last year and when the first sneak-peak finally landed in late-July, the chatter reached a record breaking crescendo.
Read more
So it was time to say a tearful goodbye to the Hammersmith Riverside Studios. On Saturday 2nd August the cinema sadly conducted its final exhibition, showing Carol Reed's 1949 classic 'The Third Man' - another film has only this weekend made it into my personal top 10.
David Gothard, former Artistic Director for the site, and Shira Macloed, Riverside’s Cinema Director, welcomed a whole host of past and present collaborators and colleagues of the Hammersmith Riverside, as they gave a very moving introduction to the evening. They highlighting many of the amazing contributions the Riverside Studios has made to the industry over the last five decades. Read more
The Weekend Round-up
A new set of superheroes flew in this weekend and took the box office by storm. Six months ago, the Guardians of the Galaxy may not have been familiar to many of the UK’s cinemagoers but if their opening weekend of £6.4m is anything to go by, they will soon be household names. That figure includes £1.4m from Thursday previews but the Friday to Sunday total of £5m is the sixth highest opening weekend of the year, comfortably surpassing Marvel’s other 2014 release, Captain America: The Winter Soldier (£4.2m). Read more
I hate to bring attention to the fact that we’re closer to the end of summer than the start but let’s not focus on that and focus instead on the fact that the DCM fantasy film league is in its exciting latter stages. As you probably know by now, we asked participants to pick a selection of films from different categories that hit cinemas this summer. We then collate the opening week box office performance for each film and whoever has the highest total at the end of the summer wins a five star cinema experience in London. It should be easy, but predicting film performance rarely is and this summer has definitely sprung a few surprises.
Since the last update some of the summer’s biggest films have been unleashed in cinemas and have had a crack at toppling X-Men: Days of Future Past’s first week high of £14.8m. Of the newest contenders, Dawn of the Planet of the Apes came closest with £12.2m, which is the second highest opening week of the summer and a big improvement on the £8.6m Rise of the Planet of the Apes kicked off with in 2011. Read more
The Weekend Round-up
Apes remained strong at the top of the box office as Dawn of the Planet of the Apes added a further £3.8m. That figure is off 47% from its huge £7.1m opening last weekend and gives it a terrific cume of £17m. By this time next week it should have eclipsed Rise of the Planet of the Apes’ final total of £21m and will have firmly established a place on the top ten of the year-to-date. Read more
Anyone who has seen a film at an IMAX cinema will have little difficulty recalling the experience. An acronym for Image MAXimum, IMAX cinemas feature the biggest screens in the country. Since 2002, some feature films have been converted (or upgraded) into the format to be screened in IMAX cinemas and some have also been partially shot in IMAX, which means they fill every inch of the screen. IMAX makes the most impactful medium on earth, even more powerful and with films such as last year’s sci-fi stunner, Gravity utilising the country’s biggest screens, it makes for an immersive and thrilling cinema experience.
DCM’s Head of Film, Tom Linay added “IMAX is one of the great innovations that maintains cinema’s position as the best place to watch films. With the world’s biggest filmmakers increasingly shooting their films in the format, it’s an experience that cannot be replicated anywhere else and with arguably 2014’s most exciting film, Interstellar screening in the format, IMAX cinemas will be the place to see it”. Read more
The Weekend Round-up
Apes ruled at the box office this weekend as Dawn of the Planet of the Apes opened with £8.7m, which included £1.6m from Thursday previews. That’s a huge improvement over Rise of the Planet of the Apes’ £5.8m debut, which included £1.1m in previews. Dawn’s performance is also the second highest opening of the year to date, behind only X-Men: Days of Future Past (£7.5m). All indications point to Dawn easily surpassing Rise’s final total of £21m. Read more
[caption id="attachment_10240" align="alignnone" width="460"] Jonny & the Baptists. Photograph: The Guardian[/caption]
Fans of the fringe will be able to enjoy a selection of shows from this year’s Edinburgh festival from the comfort of their cinema seat, with the digital arts company, Hibrow, beaming eight August festival performances on the same day into ODEON cinemas. Read more
Congratulations to The Connaught in Worthing, who is kicking off a week of celebrations from Monday 28 July to mark the cinema's centenary.
The site originally opened on 31 July 1914 with 860 tip up seats, to be converted into a theatre for the local repertory company in 1935. Read more
It gives us great pleasure to introduce you to the Harlequin Theatre & Cinema in Redhill Surrey, one of the newest additions to the estate of cinemas represented by DCM. Read more
Digital Cinema Media (DCM), Texas Tourism and Paramount Pictures have partnered to promote Transformers: The Age of Extinction in cinemas using the cinime app to offer cinemagoers an exclusive chance to win a holiday of a life-time to Texas.
A 60” piece of content, that includes footage from the film and a piece to camera from its star Mark Wahlberg was screened before showings of Transformers: The Age of Extinction and The Dawn of the Planet of the Apes at all ODEON, Cineworld and VUE cinema sites. Cinime users who use their little screen to connect to the big screen will have a chance to enter a competition from Texas Tourism in partnership with Opodo, to win a holiday for two in Texas where the movie is set. Read more
The Weekend Round-up
Transformers: Age of Extinction opened in first place with £11.8m, which includes a huge £8m from previews, having opened last Saturday. It also had the highest Friday to Sunday total with £3.7m. Officially it’s the biggest ever opening for a Transformers film, beating 2011’s Transformers: Dark of the Moon, which opened with £10.7m but that was with only two days of previews having opened on a Wednesday. To date 57.4% of Age of Extinction’s box office has been from 3D presentations. Read more
Experience some of our best cinema campaigns
See how brands use cinema to build awareness, drive consideration, deliver sales and create campaigns audiences remember.